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How to Create a Facebook Business Page (and Grow It) in 2023
An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up.
With all the focus on new social networks like TikTok lately, the buzz around the first social platform to become popular with businesses, Facebook, has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there.
Don’t worry: It’s easy and free to create a Facebook Business Page. Besides audience growth, your Facebook Page connects you to many opportunities, including linking an Instagram Shop and of course, running Facebook ads.
Keep reading to learn how to set up a Facebook Business Page the right way. Or, if you’re a visual learner, start with this video that explains the process in 10 minutes:
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
What is a Facebook Business Page?
A Facebook Business Page is a public profile on Facebook intended for businesses, organizations, and public figures to promote themselves.
Customers can follow (or “Like”) Facebook Business Pages to see posts, photos, and videos from — and connect with — their favorite brands, companies, and creators.
You need a Facebook Business Page to run Facebook ads, open a Facebook Shop, and use other Facebook Commerce and promotional tools.
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How to create a Facebook Business Page in 7 steps
Step 1: choose or create a personal facebook account.
Facebook Business Pages aren’t the same as Facebook profiles or users. They’re assets managed by a personal account, known as the Page administrator. A Page can have more than one administrator; more on this later.
You can either use your personal Facebook account or create a new one with your work email address if you want to fully separate your personal and work lives. (Do you remember last year’s holiday party? If not, definitely separate your accounts.)
Log in to Facebook with your account, then create a Facebook Page . You can also click on the menu icon on the left, then click Page under the Create section.
Step 2: Enter your basic information
Fill in your business information. You can add more business details later, but you only need 3 things to create a Facebook Business Page:
- Name: This is the public name and title of your Page. In most cases, your business name by itself is enough. If there is another popular Facebook Business Page or company with the same name as you, you may want to add a descriptor so people can find you easier, like “Michelle’s Restaurant” instead of just “Michelle’s.” (Psst: need a name for your business? Try our free business name generator. )
- Category: Start typing a word to describe your business and Facebook will suggest options. Choose what fits the best.
- Description/Bio: Your elevator pitch. Write a one or two-sentence summary of your business.
Then, tap Create Page .
Congrats, you made a Facebook Page! Now comes the fun stuff.
Step 3: Complete your Facebook Business Page info
Follow the prompts to enter more details, like your business hours, website, phone number, and all that good stuff.
All these fields are optional, so if you don’t want to advertise your phone number or address, leave those blank.
Step 4: Add profile and cover photos
Besides adding style to your Facebook Page, your profile and cover photos should feature recognizable branding so your customers know they’re in the right place.
Your profile pic should include your logo. Get creative: Add a background color to help it stand out.
Your cover photo can be something general about your business, or change it up to match current promotions or events.
Social media image sizes occasionally change, but here’s what you need for 2023:
- Profile picture: Square format, at least 170px x 170px
- Cover photo: 851px x 315px
Grab our free Facebook Page cover photo templates to spiff up your new Page.
Step 5: Add an action button
The action button at the top of your Page serves as your main call to action. You can link to your website, a special landing page or offer, or connect to business-specific services, such as online ordering for restaurants, and more.
For example, ours is “Sign Up,” which takes you to our Plans page .
Tap on Add Action Button .
Then choose what you want to promote: Link to a website or app, get people to contact you, or connect a specific action, like buying tickets or booking an appointment.
Step 6: Optimize your Facebook Page
You could stop here and start posting content on your new Page, but for best results, take the time to do the following:
- Add your website: Ensure your website URL is there, and fill in a brief About description.
- Connect WhatsApp: Have customers reach out directly to WhatsApp instead of Facebook Messenger by connecting your Page to WhatsApp Business .
- Add your location and hours: If you have a physical business location, add your address and opening hours in the About section.
- Turn on reviews. Build trust with new visitors by featuring ratings and reviews on your Facebook Page. When using this feature, ensure you’re keeping an eye on reviews to ensure they’re from real customers and not spammers trying to ruin your reputation. And, if any customers are unhappy, ensure you’re reaching out to make it right. Turn reviews on under Settings -> Privacy -> Page and tagging .
- Edit your Page tabs: Choose to hide your Likes or Reviews, plus irrelevant sections like Music, Sports, Books, and more. From your Page management dashboard, tap More , then Manage sections .
- Create a custom URL: Besides being easier to link to, a custom Facebook Page URL or username makes your Page seem more legitimate to customers. Set yours under Settings -> General Page Settings then tap Edit next to the Username field.
- Create a pinned post (optional): Add a new post to offer something exclusively for your Facebook Page fans, such as a coupon. Or, use it to link out to your other offers, profiles, and more. It’s a good mini-introduction to your Page and business.
Looking for more optimization tips? Try these lesser-known Facebook Page hacks .
Step 7: Create a post
People won’t start discovering your Facebook Page, or have a reason to follow it, until you post some great content.
Stuck for ideas? Here are 20+ social media post ideas and how to develop a content creation process .
How to add an admin to a Facebook page
Step 1: log in as your page.
Log in to Facebook, then switch to using Facebook as your Page. Click on your profile photo at the top right, then tap the circle icon to switch to the last Page you used, or See all profiles if you manage more than one Page.
Step 2: Go to your Access settings
From your Facebook Page, click on Professional dashboard in the left menu.
Step 3: Go to Page access
There are 5 types of access you can give:
- People access: Personal Facebook profiles who can log in as your Page with full access to manage it.
- Task access: Personal Facebook profiles who can’t log in as your Page, but have access to a specific task or set of tasks to do for your Page.
- Community managers: Personal Facebook profiles who can moderate comments and live chat discussions and suspend or remove Page fans. They cannot change your Facebook Page settings or post content.
- Business account access: Grant access to a Meta Business Suite account to fully manage your Page, add or remove administrators, and even delete your Page. Learn more about when you should use Meta Business Suite .
- Partner access: Business Manager accounts with access to specific assets or tasks, such as helping run Page ads or analytics.
Step 4: Add a Facebook administrator
From your Page’s Professional dashboard, click Add New next to whichever kind of Page access you want to give. For example, to add a staff member to post content for you, you’d choose either the People option (for full access), or Task (for specific access).
You can search for them by name or enter an email address to invite them. Inviting by email is safer, so you don’t accidentally click the wrong “Mary Smith” Facebook profile and suddenly have your 70 year old aunt managing your Page.
They’ll be able to access your Page after clicking the email confirmation link.
Step 5: Add a partner to your Meta Business Suite
This adds a person to your entire Meta Business Suite account, not only your Facebook Page. This is helpful to give your staff access to all your Meta assets, including Facebook and Instagram profiles, analytics, ads account, and more.
Log in to Meta Business Suite and go to Settings , then click Add People .
You have to invite business partners by email address. Then, choose which roles you want this person to have.
On the next screen, choose what this person has access to. If you want them to only have access to your Facebook Page, check that.
You’ll see a summary of who you’re assigning to what, and what they’ll be able to do. Click Send Request . After accepting the email invitation, they’ll be in your Meta Business Suite account.
How to delete a Facebook Page
You can either temporarily deactivate your Page, or delete it, by clicking your profile photo in the top right corner, then going to Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion .
Option 1: Temporarily deactivate your Facebook Page
I recommend this for most users. Whether you’re taking an extended break, or just want to hide from search results, temporary deactivation accomplishes the same goal — no one can find your Page — but it’s still reversible.
You’ll have to enter your Facebook password to proceed.
You also have to choose a reason for deactivating. The first option — “This is temporary.” — comes with the ability to automatically reactivate your Page after a set time. This is helpful to really unwind during a vacation, for example. (Although a better practice would be to leave your Page up and simply delete Facebook from your phone for a week instead.)
Choose a reason and click Deactivate to finish. To reactivate it, follow the same steps as above to go to your Settings & privacy area and you’ll see an option to reactivate there.
Option 2: Permanently delete your Facebook Page
I must stress: Don’t! Unless you’re going out of business, there aren’t many good reasons for permanently deleting your Facebook Page.
Alas, if your mind is set, choose Delete Page from Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion .
Before deletion, download or transfer your data. There’s no way to get it back if you change your mind later (which is why you should deactivate instead of delete, friend).
Clicking Continue prompts you to enter your password then shows you this warning message. This is it! Clicking Continue here will delete your Page. (!!!)
Although unlike everyone who got a tramp stamp tattoo in 1999, Facebook gives you 30 days to change your mind and reactivate your Page.
How to easily manage Facebook Pages
Meta, owner of Facebook and Instagram, has two native solutions to manage one or multiple Facebook Pages: Meta Business Suite and Creator Studio.
You need Meta Business Suite to run ads, use Facebook Commerce, and connect your Facebook and Instagram business accounts.
Creator Studio allows Page managers to create and schedule content and view analytics, either on the web or via mobile app. It includes the ability to go Live on your Page or post across multiple Facebook Pages simultaneously.
There’s still a wayyy better way: Hootsuite.
Optimized scheduling with Best Time to Publish
Don’t leave your exposure up to chance. Schedule your Facebook Page posts — and all your other social media content — with Hootsuite. Save time by batch producing your content and stick to a consistent posting schedule.
Okay, but when should you post? The best time to post on Facebook is 8 a.m. to noon on Tuesdays and Thursdays.
Done, right? Nope.
Besides convenience, scheduling your posts with Hootsuite grows your audience faster thanks to the Best Time to Publish feature. It analyzes the last 30 days of engagement for each platform to automatically schedule content for your personal best time to post . It’s like having a super smart algorithm-busting robot in your back pocket.
Try for free
All your social accounts in one place
With Hootsuite, you can easily handle Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Pinterest from one dashboard — and view all of your published and planned content in one clean content calendar.
One inbox for comments and messages (from all networks)
Efficiently handle direct messages from all platforms in Hootsuite Inbox , including tools to eliminate double work, save time with reply templates, and ensure customer messages aren’t missed.
Your staff can reply to messages and comments everywhere from inside their Hootsuite dashboard.
Easy, actionable analytics
Forget spreadsheets and a bunch of numbers without context. Hootsuite Analytics gives your team the information they need to determine if a campaign is working while it’s still happening — and if it’s not, enough notice to salvage the damage.
See all the basics like reach, impressions, and followers along with advanced analytics like when your audience is online, individual post performance vs. your average performance, and more.
View stats for all your social profiles together so you can see if everything’s growing at the same pace, or if you need a strategic pivot.
Start free 30-day trial
Updated daily, your Social Score is a personalized comparison of your performance — including follower growth, engagement, clicks, activity, and more — across all your social media to other businesses, so you always know how your marketing stacks up.
Engagement low? Start planning content that gets your audience talking. Plus, receive personalized tips to improve your social presence even more.
Social listening with Streams
Streams are customizable data feeds to show you what matters most all on one page. For example, you can see recently published posts from each platform so you can quickly jump in and reply to comments to drive engagement.
Or, set up Streams to monitor specific keywords or competitors, and run advanced searches such as filtering by location. Streams can boost your engagement as well as tell you what people are saying about your company online, in real time.
Facebook Business Page FAQs
Is there a difference between a facebook page and a business page.
Facebook Page and Facebook Business Page are two names for the same thing: a Facebook profile for your business.
Is a Facebook Business Page free?
Yes, creating a Facebook Business Page is completely free. Paid services, such as Facebook advertising and boosting posts, are optional.
Can I separate my Business Page from my personal account on Facebook?
Yes. Your personal Facebook account and Facebook Business Page aren’t connected on Facebook, and won’t be publicly listed on each other. You need a personal account to create and manage a Facebook Business Page, but you could always create a separate personal profile with your work email address if desired.
What’s the recommended Facebook Page cover photo size?
The best Facebook Page cover photo size is 851px x 315px in 2023. Platforms change often, so check our social media image size guide for up-to-date information.
Manage and grow your Facebook Page alongside all your social media profiles with Hootsuite. Plan and schedule content, engage your audience, measure and improve performance, boost posts, and more — all from one dashboard. Try it free today.
Grow your Facebook presence faster with Hootsuite . Schedule all your social posts and track their performance in one dashboard.
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How to Create a Facebook Business Page: Step-By-Step Guide
Set up your Facebook business page to start attracting potential customers and discover best practices for optimizing your page.
What is a Facebook business page and what can you do with it?
A Facebook business page is a profile on the Facebook platform that corresponds to a business or brand, unlike a personal Facebook profile, which represents a single individual. A business page is commercial in nature and showcases the business’s products and services, and in many cases, offers content that the business’s audience would find useful.
Setting up a business page on Facebook can be a great way to promote your business online. According to Statista, Facebook is the most widely used social media platform, with almost 3 billion active users at the end of 2022 [ 1 ]. With the right strategies, you may be able to connect with many potential customers on Facebook and use the platform to grow your business.
By creating and developing a Facebook business page, you can:
Provide content that informs and entertains your audience.
Gain an understanding of your target audience.
Sell products and services.
Create a group to offer a community experience to your audience.
Send traffic to your website.
Set up paid ad campaigns and measure their performance.
Manage multiple pages from one admin panel.
Manage an Instagram account.
Read more: What Is a Social Media Marketer? And How to Become One
Facebook business pages in 2022
Facebook is always adding new features and updating how pages work, offering businesses multiple ways to showcase their offerings and engage with potential customers. Here are just four of many recent features to get the most out of your business page:
1. More control over the kind of content that your ads appear next to on Facebook and Instagram
2. QR codes that lead people directly to your Facebook group’s About page
3. Detailed policies and guidelines for selling on Facebook to ensure a safe community experience
4. A “sharing to stories” option allows users to share content from your business’s app directly to Stories on Facebook or Instagram.
How to create a Facebook business page
In this section, you’ll use our quick-start guide to create a business page on Facebook. By the end of the process, you can get your page up and running so customers can find, follow, and engage with your content on this platform. Details for each step follow this checklist:
1. Gather your brand collateral.
Before going to Facebook, you first need to have all of your materials at your fingertips so that once you set up the page, you can add individual page components easily.
Gather as much of the following as possible:
Elements of your brand’s identity, including the name , logo, fonts, colors, graphics, and messaging guidelines
Company images, including headshots of everyone on your team, as well as a group shot
Product images and descriptions
A short description of your business that introduces page visitors to what you offer
Content marketing pieces, including videos, links to landing pages and blog articles, customer stories, etc.
Your website’s URL
Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions. Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall.
2. Create a new page and add information.
Now that you have brand collateral handy, log in to your personal Facebook account, navigate to the menu in the upper right corner of the screen, and select the option to create a new Facebook business page. A new screen will appear for adding basic page information:
In the Page Name section, enter your business or brand name.
In the Category section, start typing a category such as education or finance, and select the most appropriate category from the options.
In the Description section, enter a short description of your business, what you offer, and the kind of customers you serve.
3. Add page images.
Once you’ve entered the basic page information, the next thing to do is add high-res cover and profile images (at least 300 dpi). Select images that will showcase your brand identity and make a good first impression on page visitors. Ask yourself:
Which images best communicate what your brand is all about?
Which variation of your logo—primary, secondary, submark, or favicon—will display the best as either the cover or profile image?
Which ones illustrate the experience customers can expect from your product or service?
4. Add business details.
Once your page has the basic information and images, the next thing to do is add business details so that page visitors can more easily get in touch with you. Details include:
5. Select an action button.
Under the cover image, you’ll see an option to add a button to encourage page visitors to take action. Selecting an action button can make it easier to nurture your audience in specific ways, depending on your goals or initiatives at a given time. For example:
The “follow” action button can be useful for growing your following and gaining exposure on the Facebook platform.
The “book now” action button can be useful for scheduling appointments with potential customers and speaking with them directly.
The “shop on website” action button can be useful for driving traffic to your sales pages where products are available for purchase.
6. Publish your first posts.
Review your existing content and select three or four pieces to post to your new page to give your first page visitors and followers a branded experience.
Here are examples:
A “welcome” video introducing your brand, your page, and what you offer customers
An image with a caption that addresses a problem or challenge that your target audience faces
A poll asking followers to vote on content they’d like to see on your page
7. Invite people to like and follow your page.
With your page’s information, imagery, and initial content set up, you should now invite people you’re friends with on Facebook to like and follow your page. This step will give your new page a boost and may garner some valuable comments and responses on your posts.
Here are three additional ways to gain exposure and get more page followers:
Post the new business page and/or individual posts to your personal profile.
Ask new page followers and Facebook friends to share with their networks.
Use some budget to boost organic posts and reach a broader audience.
Launch a brand awareness ad campaign through the Meta Business Suite.
For more ideas on setting up your Facebook business page, watch this video from the Meta Social Media Marketing Professional Certificate.
Facebook business page key takeaways and best practices
Remember: Building a Facebook business page can open up all kinds of possibilities for your business, including building brand awareness, creating community, and driving sales. Keep these best practices in mind as you develop your business page and gain a following:
1. Publish new content on a schedule you can sustain.
Publishing high-quality content regularly can help your Facebook business page gain traction. Take your schedule, responsibilities, and audience preferences into account when determining your content calendar. Some examples include posting several times a day, once a day, every other day, or once a week.
2. Engage with your followers.
Engagement is an important factor in building a presence on social media. Monitor activity on your posts and respond to comments. To spark more engagement, include a question or call-to-action on posts. For example:
“What are your top questions about [name of product]? Post below.”
“How do you feel today? Post a GIF below that shows us.”
3. Promote the page using organic and paid methods.
You'll need to promote your Facebook page regularly to get more views, likes, follows, and other engagements. You can do this using organic methods like sharing posts to your personal profile, your email list, other social media profiles, as well as asking others to share your content. If you have a budget available, paid ad campaigns can make your page content visible to users outside of your network and thus scale your promotion efforts.
4. Learn from page insights.
As you refine your content and social media strategies, click on the Page Insights tab in the control panel to discover how your page is performing. Learning from insights like the ones listed below can help you tailor content, improve calls to action, and adjust your campaigns to reach your target customers more effectively.
Actions that visitors take on your page
Audience demographics such as age, gender, and geographic location
5. Develop a Facebook strategy based on your business goals.
Having a strategy is crucial for streamlining your Facebook business page activity and measuring your success. With a strategy in place:
Use business page templates and tabs (under Page Settings) to your advantage. For example, selecting the “Venues” template may be useful for businesses that operate at a physical location. You can rearrange the order of page tabs so that the most important information appears first.
Like other pages and join groups as your page to gain exposure.
Post content to the page’s story to connect with followers more personally, get information out quickly to your audience, and offer a behind-the-scenes view of your business.
Enable Facebook Messenger for your page and adjust the settings, such as displaying response time and sending instant replies, to create the best experience for your audience.
Pin a priority post to the top of the page to get more views and engagement.
Add page roles as your team grows.
Improve your Facebook marketing with Coursera
Taking online courses can be a great way to build skills for marketing your business on social media or exploring a career in social media marketing. In partnership with Meta, Coursera offers two professional certificate programs in which you can learn to establish a business’s social presence, create content for posts, design ad campaigns, test their effectiveness, and more.
Learn about these programs here:
Statista. “ Number of monthly active Facebook users worldwide as of 4th quarter 2021 , https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/.” Accessed September 9, 2022.
This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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Marketing | How To
How to Create a Facebook Business Page in 6 Steps [2023 Update]
Published December 5, 2022
Published Dec 5, 2022
REVIEWED BY: Elizabeth Kraus
WRITTEN BY: Hazel Emnace
- 1 Login & Create a Page
- 2 Enter Basic Info
- 3 Upload Profile & Cover Pictures
- 4 Add More Info & Optimize
- 5 Customize Your Page
- 6 Add a CTA Button
- 7 Integrate Business Apps
- 8 Link to Instagram
- 9 Manage Sections (Tabs)
- 10 Add Users & Advanced Settings
- 11 Publish & Promote Your Page
- 12 Frequently Asked Questions
- 13 Bottom Line
In this article, we walk you through the process of how to create a Facebook business page that will increase brand awareness, generate leads, and drive sales with your target market. First, create a new page, enter your business information, and upload images for your cover and profile pictures. Then, optimize and customize your page, publish it, and promote it. Follow along step-by-step to create your Facebook business account and learn tips to set your page up for success.
Note: The steps below explain how to create a Facebook business account using the New Pages Experience instructions. To access Classic instructions, refer to Facebook’s documentation for creating business pages.
1. Log In to Facebook & Create a New Page
Desktop shortcut: Log in to Facebook > Menu > Create > Page Mobile shortcut: Log into Facebook > Click on your profile > Pages > +Create
How to create a Facebook business page from a desktop device
How to create a Facebook business account from a mobile device
Facebook business pages are created using your personal Facebook account, so you’ll need to first log in to your Facebook account (or create one if you don’t already have one). In the Facebook interface on a desktop device, choose the nine-dot icon at the top right. Then, under Create, choose Page. Alternatively, if on a mobile device, click on your profile icon at the top of your page, scroll down to Pages, and then click the Create button.
2. Enter Basic Business Information
Shortcut: Input Page Name, Category, Description > Click “Next” > Input Contact Info, Location, and Hours
On the following screen, input your basic business information, including your page name (usually your business name), category, and a brief description of your business. When done, click the “Next” button at the bottom of the screen.
Input information to set up a Facebook business page
The next page of the Page builder will then ask you to input additional information. Although this is optional, it is best to complete these fields to make your business more accessible. Adding the location will also help people find your business page when searching on Facebook.
Finish setting up your Facebook business account by adding additional information
3. Upload a Profile Picture & Cover Photo
Shortcut: Upload Profile Picture > Upload Cover Photo
Next, upload a profile photo and a cover photo. When done, click the “Save” button at the bottom. For Facebook business page design ideas and more inspiration about what to use for your profile and cover images, check out our list of Facebook page templates .
Businesses commonly use logos as profile pictures for social media marketing , but you may use any photo that represents your business and brand well. For instance, a realtor will often use their professional headshot as their profile cover, rather than the logo of their brokerage. On the other hand, an author might use the cover of their latest or best-selling book as the profile picture for the Facebook business page.
To grow a strong brand presence , make sure your cover photo is visually appealing and representative of your business. To avoid sizing issues, use Canva to create or edit your cover photo. It’s free to use and has dozens of predesigned templates you can use to easily make your cover photo.
Add a profile picture and a cover photo to your Facebook business page
Profile picture and cover photo for business page examples from Canva
Pro tip: Click the Mobile icon on the top right corner of the Page builder to see what your business page looks like on a phone screen. Adjust your media accordingly.
4. Add More Info & Optimize Your Page’s Content
Shortcut: Go to “About” > Add new information from the tabs
After you’ve completed the steps above, you have successfully created a Facebook business account, but the process isn’t yet complete, especially if you want your page to support your business goals. From your new Facebook business page, right below your profile icon, choose the About tab. Input additional information such as price range, services, language, or interests, and add a link to your small business website . You can also add privacy and legal information if necessary.
Prompt for learning more about how to set up your Facebook business page
A list of information you can add to your page
The more information you add to your page, the more searchable content your Facebook business page has. In turn, this makes it more likely that your page will be found when someone searches for related content, such as services, products, or businesses like yours on Facebook. As such, it’s also smart to use keywords that someone would use when searching for a company like yours throughout your Facebook business page’s input fields, and going forward, in posts as well.
Adding keywords is a crucial way to optimize your page for search, and you can find good words and phrases to include using low-cost and free keyword research tools , like Semrush. To optimize your page for viewers, your page should tell readers what they want to know about your business, including ways to contact you and your products, services, or menu. Complete the sections applicable to your business, as it may be a potential customer’s first point of reference for your company.
5. Customize Your Facebook Business Page
Customizing your Facebook page makes it easier for interested people to do business with you. For example, adding a button can drive your audience to the first or next step of your sales pipeline by taking them to a dedicated landing page, your online store, or integrating email marketing software to build your contact list. Likewise, tabs and advanced settings provide more ways to align your Facebook business account to your customer’s journey and operations.
Open the tabs below to learn more about different ways you can customize your Facebook Business Page to increase engagement:
Add a Call-to-Action Button
Shortcut: Click “Edit Action Button” > Select an action from the list
Be sure to add one or more call-to-action (CTA) buttons when creating a Facebook business page. These are displayed to page visitors in the top right-hand of your page below your cover photo, similar to a drop-down menu. They give visitors a way to easily take a specific action, such as follow, place an order, shop now, book now, call now, learn more, apply, sign up, or send an email.
How to change the CTA button on a Facebook business page
To change the call-to-action button for your business account, click on the three dots at the right side of the page, then click on “Edit action button.” Next, click on Change Button, then select which action you want your visitors to take, and follow the prompts to complete the setup. Here are the types of CTA buttons you can add to your Facebook business page, broken into three categories.
Help people support you:
- Start Order
- Get Tickets
Get people to contact you:
- Send Message
- Send WhatsApp Message
Link to your group or app:
- Visit Group
Including relevant CTA buttons can help you generate more leads, and consequently, increase sales. For example, a real estate agent, legal professional, or financial professional might want to use the “Reserve” call to action button and redirect prospects to an appointment booking tool. An ecommerce business might prefer to use the “Shop Now” button, whereas a nonprofit might add the “Learn More” button to get readers to the next step or “Watch Now” to redirect viewers to an informational video.
For detailed instructions, refer to Facebook’s call-to-action instructions for the latest guidance on how to add a button to your Facebook business page.
Set Up Integrations
Shortcut: Go to Manage > Select “Business Apps” from the left side menu
Give page visitors more ways to engage with your business through integrations. This could be anything from connecting your customer relationship management system (CRM) for lead generation, email marketing list building through platforms like Mailchimp, or setting up social shopping by integrating your online store using Shopify, Magento, or BigCommerce.
An easy way to integrate apps is to click on Manage, then Business Apps in the left side menu. There, you’ll find quick integrations for appointment scheduling tools, ecommerce platforms, reservations, online ordering, and more. To see which apps are integrated with your page, click on Linked Accounts in the left-side menu.
How to integrate business apps with your Facebook page
List of business apps that can be integrated into a Facebook business page
Check out the full list of Facebook business partner integrations to learn how to install these business tools on your business page.
Link Your Instagram Account
Shortcut: Click on “Linked Accounts” > Connect account
Facebook’s Meta Business Suite allows business page managers to centralize Facebook, Instagram, and other messaging tools in one place for free. To link your Instagram account to your Facebook business page, click on “Manage” and then select Linked Accounts from the left side menu of the page.
How to link your Instagram and Facebook business pages
Linked account page for Facebook business
From there, click on the blue Connect account button and follow the prompts to link your pages. Once that’s done, you’ll be able to automatically post to Instagram every time you post to Facebook, or post to Instagram manually from the interface.
Manage Sections (Formerly Customize Tabs)
Shortcut: Click “More” > “Manage Sections”
Facebook business pages can be customized to include different sections (formerly referred to as tabs). You can also change tabs in bulk by switching to a different Facebook page template . You can configure which tabs are displayed by changing your business page’s template or editing tabs individually.
To edit the sections displayed on your page, from your Facebook business page, click on “More” and then on “Manage sections.” Note that you can uncheck or check many options, but that some cannot be deselected as Facebook has deemed them universal to business pages.
How to customize tabs on a Facebook page
Customizable sections for a business page
Tabs are the sections on a page that give you the ability to organize and share photos, videos, announcements, and other engaging content about your business. They also provide page visitors with more ways to engage with your business, such as leaving a rave review or joining a group. For detailed information and the latest templates and tabs, refer to Facebook’s instructions for managing tabs .
Add Page Users & Configure Advanced Settings
To access Facebook’s more advanced settings for businesses, you have to use the Meta Business Suite tool. For example, multiple people may need access to your page, such as a social media coordinator responsible for publishing posts and a community manager who moderates your Facebook group. Advanced settings will allow you to give other Facebook profiles access to the page.
You can also do other things like configure messaging settings, connect WhatsApp, or even sell event tickets. While not all options will be relevant to every business (and their goal of using Facebook), it’s worth familiarizing yourself with the available options to find those that suit your business, goals, and audience.
Meta Business Suite page settings and advanced tools
6. Publish & Promote Your Business Page
Once you’ve created your new Facebook business page, it’s time to publish and promote it. To publish your page, you’ll first need to confirm your Facebook business account via email or mobile phone number.
Once published, there are several ways to get your business page visible online. To start, invite the people in your personal Facebook friend list to “Like” your new page. This will help you immediately acquire an audience. You also need to be consistently active on Facebook to effectively promote your page, grow an audience, and market your business.
How to invite friends to like your Facebook business page
Tick the box beside the name to send an invitation
You can promote your page in a number of different ways, and for maximum benefit, you’ll want to use them in combination:
- Invite followers of your other social accounts (e.g., Twitter, Instagram, Pinterest, and so on) to “Like” your Facebook page
- Send an email inviting your contact list to “Like” your page
- Publish a new post on a regular basis, such as once a day or at least once a week
- For every overtly promotional post, share three to four non-promotional posts with share-worthy content or content that invites engagement, such as questions, polls, or contests
- Link to your social profiles on your business website
- Add it as a social link in your professional email signature
- Connect your Instagram account (or create one and link them)
- Link it to your Google Business Page
- Add a link to your Facebook business page on all of your online business directory profiles (e.g., Yelp, Angi, industry directories, trade show listings, and more)
- Join and engage with relevant groups and individuals on Facebook
While it’s easy to learn how to create a Facebook business account, it can be a challenge to use it effectively as a marketing tool. For more ways to promote your business on this platform, read our list of Facebook marketing strategies for small businesses . Or, for affordable expert help, turn to a social media marketing company like Hibu. From strategy to implementation, they have the expertise to help you set up a business page on Facebook and use it to grow your business.
Frequently Asked Questions (FAQs)
Is creating a facebook business page free.
Yes—creating a business Facebook page is totally free, except for the investment of your time. However, there are potential costs involved. For example, while there are great sites for free logo design , you might want to pay for a professional logo, profile picture, or cover image design services. Likewise, you can set up a business page on Facebook for free or pay as little as $5 to hire a professional graphic designer or copywriter on Fiverr to take your profile to the next level. Setting up a Facebook Ad campaign will also cost money.
How do I engage my Facebook followers?
To engage your Facebook followers, post quality content that is interesting, timely, visually oriented, and relevant to your audience, and always reply to comments, questions, and messages quickly. From there, hone in on the best times to post by looking at engagement levels by days and times in your page’s Insights.
You can generate page activity and encourage followers to leave comments by asking questions in your posts or posting surveys and polls. Incentivize page likes and post shares with contests or special offers. Check out more tips about how to engage followers with our article on Facebook marketing strategies .
How do I create a Facebook business account without a personal account?
Unfortunately, you can’t create a business account on Facebook without having a personal account, as all business profiles are managed by Facebook users (called admins). However, you can create a personal account with only a minimal amount of contact information and set it to private to set up a business account and profile page. You’ll need a personal account to log in to Facebook, set up a business account, and manage it.
Facebook business pages can be a great way for your business to build its professional presence online, enabling you to connect with customers on a more personal level and to reach new ones. It is free to create and very easy to set up. However, if you find that your business page isn’t looking or functioning quite how you’d like, consider leaving it to the pros. You can find a freelance Facebook marketing or graphic design expert for as little as $5 on Fiverr.
About the Author
Find Hazel On LinkedIn
Hazel Emnace is determined to provide all businesses an equal opportunity to thrive in the digital world. Her background of experience includes digital marketing in the USA, Australia, South East Asia, and New Zealand. Driven by a thirst for growth, she enjoys writing helpful articles on marketing strategies and tools. She strengthens her expertise by consistently researching and assessing social media algorithms, AI marketing software, and marketing trends.
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How to set up a facebook page.
Facebook Pages are a great way to promote your business, a cause, or just your hobby.
Facebook Pages are a great way to promote your business, a cause, or just your hobby. Unlike Groups, which are more of a community feature , Facebook Pages work mostly like a regular Facebook Profile. You can use them to share posts, photos, videos, and whatever else you want. You can also send and receive messages. It’s basically just a profile but for something that’s not human. The biggest difference is that any number of people can Like and Follow the page.
Related: What’s the Difference Between a Facebook Profile, Page, and Group?
You need a personal Facebook account to create a Facebook Page. You don’t have to use it much, but you can’t make a Page without one. To get started, log in to your Facebook account and then click the dropdown arrow in the top right corner and select the "Create Page" option. You can create as many Pages as you like.
You can choose from six different categories of Pages: Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment, and Cause or Community. Anything you want to create a Page for should fall roughly into one of these categories.
I’m going to create a Justin Pot meme Page to share all my dank Justin Pot memes. To my mind, that’s entertainment. Select whatever category you feel best suits the Page you’re creating, and then fill in the information that’s required. For most Pages, you just need to provide a Page name and select a category. For a Local Business or Place Page, you need to provide an address, as well.
After you've filled in the information, click "Get Started" to create your new Page.
Our new Page looks a little barren, so it’s time to customize things. We'll spruce things up with a cover photo, profile picture, username, and a description.
Click "Add a Cover" either at the top of the Page or under the "Welcome to Your New Page" section to upload an image that represents your Page. Do the same for the profile picture.
Related: How to Give Your Facebook Profile a Custom URL
Next, click create a username for Your Page. This will be the custom URL people can use to visit your Page . Enter a username and then click "Create Username" to save it.
Next, click "Add a Short Description" and enter a few sentences that describe the purpose of your Page. When you’re done, click the "Save" button.
Now the Page is really starting to take shape, so it’s time to get a few fans. You should be the first so click the "Like" button. Afterwards, in the sidebar to the right, type the name of a friend you think might be interested in the Page, and then click "Invite" to let them know about it.
Keep inviting people you think might be interested. Your Facebook Page is now up and running. You can post things from it just like you would your own Facebook profile.
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How to Create a Facebook Fan Page
Last Updated: July 14, 2023 Tested
This article was co-authored by wikiHow staff writer, Jack Lloyd . Jack Lloyd is a Technology Writer and Editor for wikiHow. He has over two years of experience writing and editing technology-related articles. He is technology enthusiast and an English teacher. The wikiHow Tech Team also followed the article's instructions and verified that they work. This article has been viewed 1,075,985 times. Learn more...
This wikiHow teaches you how to create a fan page on both the Facebook website and the Facebook mobile app.
- If you aren't logged into Facebook, enter your email address (or phone number) and password in the upper-right side of the page, then click Log In .
- For example, if you're creating a fan page dedicated to Chris Pratt, you might type "Chris Pratt Appreciation" here.
- Click Upload a Profile Picture .
- Select a picture from your computer.
- Click Open .
- Click Upload a Cover Photo .
- You can open your page at any time by clicking the "Menu" icon and then clicking your page's name in the drop-down menu.
- If you aren't signed into Facebook, you'll need to enter your email address (or phone number) and password before proceeding.
- On Android, you'll tap +Create in the upper-right side of the "Owned Pages" section.
- If you don't have a website or don't want to link one right now, tap Skip in the top-right corner of the page.
- Tap Add a Profile Picture near the bottom of the page.
- Select a picture from your smartphone.
- Tap Add a Cover Photo near the bottom of the page.
- You can access your page at any time by tapping ☰ and then tapping your page's title.
- While fan pages should be run differently than business pages, the process of creating the page itself is roughly the same. Thanks Helpful 0 Not Helpful 0
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Healthy Meal Planning: Tips for Older Adults
Eating healthfully and having an active lifestyle can support healthy aging. Use the resources below to learn about different patterns of healthy eating and ways to create a nutritious meal plan.
Older adults' unique nutrition needs
Simple adjustments can go a long way toward building a healthier eating pattern. Follow these tips to get the most out of foods and beverages while meeting your nutrient needs and reducing the risk of disease:
- Enjoy a variety of foods from each food group to help reduce the risk of developing diseases such as high blood pressure, diabetes, and heart disease. Choose foods with little to no added sugar, saturated fats, and sodium.
- To get enough protein throughout the day and maintain muscle, try adding seafood, dairy, or fortified soy products along with beans, peas, and lentils to your meals. Learn more about protein and other important nutrients.
- Add sliced or chopped fruits and vegetables to meals and snacks. Look for pre-cut varieties if slicing and chopping are a challenge for you.
- Try foods fortified with vitamin B12, such as some cereals, or talk to your doctor about taking a B12 supplement. Learn more about key vitamins and minerals .
- Reduce sodium intake by seasoning foods with herbs and citrus such as lemon juice.
- Drink plenty of water throughout the day to help stay hydrated and aid in the digestion of food and absorption of nutrients. Avoid sugary drinks.
It can be hard for some people to follow through on smart food choices. Read about common roadblocks and how to overcome them and check out the USDA’s tips for older adults .
Answering the question “what should I eat?” doesn’t need to leave you feeling baffled and frustrated. In fact, when you have the right information and motivation, you can feel good about making healthy choices. Use these tips to plan healthy and delicious meals:
- Plan in advance. Meal planning takes the guesswork out of eating and can help ensure you eat a variety of nutritious foods throughout the day.
- Find budget-friendly foods. Create a shopping list in advance to help stick to a budget and follow these SNAP-friendly recipes .
- Consider preparation time. Some meals can be made in as little as five minutes. If you love cooking, or if you’re preparing a meal with or for friends or family, you may want to try something a little more challenging.
- Keep calories in mind. The number of calories people need each day varies by individual. Always discuss your weight and fitness goals with your health care provider before making big changes. Read about calorie goals and healthy food swaps .
When you create your shopping list, don’t forget nutritious basics such as fresh fruits and vegetables and whole-grain bread. This sample shopping list (PDF, 108 KB) includes a variety of healthy foods you may want to have in your kitchen.
Here are some meal options for breakfast, lunch, dinner, and snacks, including links to recipes as well as simpler choices that can be put together without a recipe.
You may also be interested in
- Learning about food and beverage labels
- Exploring different food groups
- View this infographic on how to make mealtimes easier for people with Alzheimer's disease
Sign up for e-alerts about healthy aging
For more information on healthy eating.
USDA MyPlate 703-305-2060 www.myplate.gov
USDA Center for Nutrition Policy and Promotion 703-305-7600 www.fns.usda.gov/cnpp
USDA Food and Nutrition Information Center National Agricultural Library 301-504-5755 [email protected] www.nal.usda.gov/fnic
USDA Food and Nutrition Service Supplemental Nutrition Assistance Program (SNAP) SNAP State Directory of Resources www.fns.usda.gov/snap/state-directory
U.S. Department of Agriculture 202-720-2791 www.usda.gov
This content is provided by the NIH National Institute on Aging (NIA). NIA scientists and other experts review this content to ensure it is accurate and up to date.
Content reviewed: November 23, 2021
An official website of the National Institutes of Health
Ligand recognition and G protein coupling of trace amine receptor TAAR1
- 1 Division of Nephrology and Kidney Research Institute, State Key Laboratory of Biotherapy, West China Hospital, Sichuan University, Chengdu, Sichuan, China.
- 2 Advanced Medical Research Institute, Meili Lake Translational Research Park, Cheeloo College of Medicine, Shandong University, Jinan, Shandong, China.
- 3 Department of Physiology and Pathophysiology, School of Basic Medical Sciences, Shandong University, Jinan, Shandong, China.
- 4 Laboratory of Chemical Biology, Changchun Institute of Applied Chemistry, Chinese Academy of Sciences, Changchun, China.
- 5 Department of Otolaryngology Head and Neck Surgery, Sichuan Provincial People's Hospital, University of Electronic Science and Technology of China, Chengdu, China.
- 6 Department of Thoracic Surgery, West China Hospital, Sichuan University, Chengdu, Sichuan, China.
- 7 Department of Physiology and Pathophysiology, School of Basic Medical Sciences, Peking University, Key Laboratory of Molecular Cardiovascular Science, Ministry of Education, Beijing, China.
- 8 School of Applied Chemistry and Engineering, University of Science and Technology of China, Hefei, China.
- 9 Beijing National Laboratory for Molecular Sciences, Beijing, China.
- 10 Department of Physiology and Pathophysiology, School of Basic Medical Sciences, Shandong University, Jinan, Shandong, China. [email protected].
- 11 Department of General Surgery, Qilu Hospital of Shandong University, Jinan, Shandong, China. [email protected].
- 12 Advanced Medical Research Institute, Meili Lake Translational Research Park, Cheeloo College of Medicine, Shandong University, Jinan, Shandong, China. [email protected].
- 13 Department of Physiology and Pathophysiology, School of Basic Medical Sciences, Peking University, Key Laboratory of Molecular Cardiovascular Science, Ministry of Education, Beijing, China. [email protected].
- 14 Division of Nephrology and Kidney Research Institute, State Key Laboratory of Biotherapy, West China Hospital, Sichuan University, Chengdu, Sichuan, China. [email protected].
- 15 Division of Nephrology and Kidney Research Institute, State Key Laboratory of Biotherapy, West China Hospital, Sichuan University, Chengdu, Sichuan, China. [email protected].
- 16 Frontiers Medical Center, Tianfu Jincheng Laboratory, Chengdu, China. [email protected].
- PMID: 37935376
- DOI: 10.1038/s41586-023-06804-z
Trace amine-associated receptors (TAARs), a group of biogenic amine receptors, play pivotal roles in neurological and metabolic homeostasis 1 . They recognize diverse endogenous trace amines (ETAs) and subsequently activate a range of G protein subtype signaling pathways 2,3 . Notably, TAAR1 has emerged as a promising therapeutic target for treating psychiatric disorders 4,5 . However, the molecular mechanisms underlying its ability to recognize different ligands remain largely elusive. Here, we present nine cryo-electron microscopy (EM) structures, with eight showing human and mouse TAAR1 in complex with an array of ligands, including the endogenous 3-iodothyronamine, two antipsychotic agents, the psychoactive drug amphetamine, and two identified catecholamine agonists, and one depicting 5-HT 1A R in complex with an antipsychotic agent. These structures reveal a rigid consensus binding motif in TAAR1 that binds to ETAs stimuli and two extended binding pockets that accommodate diverse chemotypes. Combined with mutational analysis, functional assays and molecular dynamic simulations, we elucidate the structural basis of drug polypharmacology and identify the species-specific differences between human and mouse TAAR1. Our study provides insights into the mechanism of ligand recognition and G protein selectivity by TAAR1, which may aid the discovery of ligands or therapeutic strategies for neurological and metabolic disorders.
© 2023. The Author(s), under exclusive licence to Springer Nature Limited.
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