content writer career path

Content writers: Salary, career path, job outlook, education and more

Content writers write about any topic of interest, unlike writers who usually specialize in a given field.

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Content Writer Overview

• Career Path
• Job Description
• How To Hire
• Best States
• Best Cities
• Job Outlook

What is a content writer?

A content writer creates written content for various mediums such as websites, and social media. Their job is to communicate an organization's message to its audience through engaging and informative content. Content writers analyze information to ensure that they produce accurate content. They also work closely with other professionals, such as editors and marketers, to develop effective content strategies. The role requires excellent writing skills , creativity, attention to detail , and the ability to adapt to different formats.

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

Content Writer pros and cons

Remote work is often an option

Exposure to different industries and topics

Opportunity for growth and advancement

Ability to work with various clients and businesses

Constantly learning and staying up-to-date with industry trends

Difficulty in finding consistent work

Monotonous work at times

Can be isolating and lack human interaction

Low pay rates for beginners or in certain niches

Difficulty in standing out from other content writers

• Salary $58,918
• Growth Rate 4%
• Jobs Number 19,621
• Most Common Skill Digital Marketing
• Most Common Degree Bachelor's degree
• Best State Massachusetts

On this page

Content writer career paths.

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a content writer can determine their career goals through the career progression. For example, they could start out with a role such as technical writer, progress to a title such as project manager and then eventually end up with the title director of digital marketing.

• Content Writer

Director Of Digital Marketing

Avg Salary $112,413

Technical Writer

Avg Salary $65,329

Project Manager

Avg Salary $91,578

Marketing Director

Avg Salary $114,906

Director Of New Media

Avg Salary $82,946

Assistant Manager

Avg Salary $39,127

Sales Manager

Avg Salary $73,952

General Sales Manager

Avg Salary $118,744

Public Relations And Communications Director

Avg Salary $123,145

Communications Manager

Avg Salary $81,304

Public Relations Director

Avg Salary $94,692

Web Content Manager

Avg Salary $74,186

• Staff Writer

Avg Salary $44,844

Avg Salary $72,202

Web Developer

Avg Salary $78,975

Content Marketing Manager

Avg Salary $84,566

Product Manager

Avg Salary $111,729

Marketing Communications Manager

Avg Salary $84,146

Average content writer salary

What Am I Worth?

Content Writer skills and job requirements

Content Writer skills

• Digital Marketing
• Web Content
• Digital Content
• Content Marketing
• Press Releases
• Content Writing
• Subject Matter Experts
• Proofreading

Content Writer requirements

• Excellent writing skills
• Ability to research and understand complex topics
• Experience in creating content for different mediums (blogs, social media, email, etc.)
• Proficiency in grammar and punctuation
• Attention to detail

Content Writer responsibilities

• Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
• Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
• Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
• Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.

Content Writer education

Content writer majors, content writer degrees.

Bachelor's

Master's

Content Writer resume examples

How do content writers rate their job?

Best states for a content writer.

1. Massachusetts

3. California

5. New York

8. Washington

9. Nebraska

10. Wisconsin

11. Colorado

13. District of Columbia

14. Minnesota

15. North Dakota

16. Connecticut

18. Indiana

19. Rhode Island

20. New Hampshire

21. Pennsylvania

23. Mississippi

24. Wyoming

25. Montana

26. Maryland

27. Delaware

28. Arizona

30. Georgia

31. New Jersey

32. South Dakota

33. New Mexico

35. West Virginia

36. Michigan

37. Alabama

38. Illinois

40. North Carolina

41. Oklahoma

43. Virginia

44. Missouri

45. Arkansas

46. Louisiana

47. Kentucky

48. Florida

50. South Carolina

51. Tennessee

Content Writer videos

Content Writer FAQs

How do i start content writing.

To start content writing, begin looking for writing jobs on platforms like Upwork and create a portfolio of professional written works.

To show employers that you have the ability and versatility, you need to write engaging and error-free pieces. According to the website Content Writers, some beginning content writers usually start off with product reviews, how-tos, and lifestyle information.

Is content writing a good job?

Yes, content writing is a good job if you enjoy flexibility and variety in your tasks.

Content writers often craft various kinds of writings for different purposes, usually producing high-quality writings within a short amount of time. Depending on the business, you could be writing social media posts or a long article. If you like being able to do different kinds of writings, then content writing could be a good job.

What do you need to be a content writer?

To be a content writer, you generally need to have versatility and good research skills. At a minimum, you should have a solid understanding of what makes writing readable such as having good grammar and punctuation. Many writers generally have a degree in English or journalism to boost their prospects.

What exactly is content writing?

Content writing is writing copy to be used for advertising, promoting, or informing the audience.

Businesses typically ask content writers to create a variety of writings from blog posts, press releases to social media posts. Often, the content writer sets the tone of the website and business by having a knowledgeable and unique voice that is consistent across their social media and platforms.

What skills does a content writer need?

The skills that a content writer needs are writing, research, and versatility. At a minimum, you should have a solid understanding of what makes writing readable such as having good grammar and punctuation. Many writers generally have a degree in English or journalism to boost their prospects.

Search for content writer jobs

Content writer jobs by state.

• Content Writer jobs in Alaska
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• Content Writer jobs in Arkansas
• Content Writer jobs in Arizona
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• Content Writer jobs in Connecticut
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• Content Writer jobs in Nebraska
• Content Writer jobs in New Hampshire
• Content Writer jobs in New Jersey
• Content Writer jobs in New Mexico
• Content Writer jobs in Nevada
• Content Writer jobs in New York
• Content Writer jobs in Ohio
• Content Writer jobs in Oklahoma
• Content Writer jobs in Oregon
• Content Writer jobs in Pennsylvania
• Content Writer jobs in Puerto Rico
• Content Writer jobs in Rhode Island
• Content Writer jobs in South Carolina
• Content Writer jobs in South Dakota
• Content Writer jobs in Tennessee
• Content Writer jobs in Texas
• Content Writer jobs in Utah
• Content Writer jobs in Virginia
• Content Writer jobs in Vermont
• Content Writer jobs in Washington
• Content Writer jobs in Wisconsin
• Content Writer jobs in West Virginia
• Content Writer jobs in Wyoming

Content Writer Related Careers

• Assistant Editor
• Associate Editor
• Content Creator
• Content Editor
• Content Manager
• Content Specialist
• Grant Writer
• Managing Editor
• News Editor
• Production Editor
• Proposal Writer
• Senior Writer

Content Writer Related Jobs

• Assistant Editor Jobs
• Associate Editor Jobs
• Content Creator Jobs
• Content Editor Jobs
• Content Manager Jobs
• Content Specialist Jobs
• Editor Jobs
• Grant Writer Jobs
• Journalist Jobs
• Managing Editor Jobs
• News Editor Jobs
• Production Editor Jobs
• Proposal Writer Jobs
• Senior Writer Jobs
• Staff Writer Jobs

Content Writer Jobs By Location

• Content Writer Buffalo Jobs
• Content Writer Columbus Jobs
• Content Writer Dana Point Jobs
• Content Writer Greenville Jobs
• Content Writer Hialeah Jobs
• Content Writer Joppatowne Jobs
• Content Writer Kannapolis Jobs
• Content Writer Kansas City Jobs
• Content Writer Millburn Jobs
• Content Writer North Whitehall Jobs
• Content Writer Riverbank Jobs
• Content Writer Saint Cloud Jobs
• Content Writer Terre Haute Jobs
• Content Writer Thousand Oaks Jobs
• Content Writer Wichita Jobs

Content Writer Jobs By Company

• Content Writer Jobs In Amazon
• Content Writer Jobs In Ernst & Young
• Content Writer Jobs In Wells Fargo
• Content Writer Jobs In EPAM Systems
• Content Writer Jobs In Expedia Group
• Content Writer Jobs In Robert Half
• Content Writer Jobs In Pentair
• Content Writer Jobs In CoStar Group
• Content Writer Jobs In Alteryx
• Content Writer Jobs In Universal Technical Institute
• Content Writer Jobs In Vertex
• Content Writer Jobs In Monster Products
• Content Writer Jobs In BlueVine
• Content Writer Jobs In UWorld
• Content Writer Jobs In Elevate K-12
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How to Become a Content Writer

• #technical writer
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• Career Types
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• Certifications/Internship
• Career Progression

Who is a Content Writer?

A word after a word after a word is power ~ Margaret Atwood

A career as a content writer is for professionals who intend to provide relevant and engaging content for products, websites, and organisations. Every company from technology-based to design ones, from a publication to a medical one requires a professional who could write about the company’s product and services in the most involving way. Such professionals are called content writers. 

In the content writing career path, individuals must possess the skills to understand the purpose of content in order to produce high-quality content. Students can pursue Journalism , Mass Communication to opt for a content writing career path. Here, in this article, we will discuss job opportunities for content writers, how to become a content writer in India, content writer career path, content writer career growth, the scope of content writing in India, and content writing career opportunities.

Content Writer in a Nutshell

Content writing is meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. The main aim of professional content writers is to speak to their targeted audience and if it is not then it is not doing its job. There are numerous kinds of the content present on the website and each is different based on the service or the product it is used for.

Quick Facts for Content Writer

Male, Female, Others

A candidate who wishes to make a career as a content writer can do so irrespective of his or her gender. The field of content writing is not gender biased and all genders get an equal opportunity to pursue it. Content writing is a desk job where an individual is not required to put in any kind of physical labour. Therefore, one can pursue a career in content writing no matter which gender he belongs to.

Anyone with strong language and writing skills can make a career as a content writer. There are no limitations to choosing content writing as a career. Content writing is a desk job that can be done remotely without any physical movement or external efforts. Hence, the job is a perfect fit for anyone who wants to be a writer.

Table of Contents for Content Writer

What is the role of content writer.

Individuals in the content writing career path day-to-day job include creating content for websites such as e-books, sales copy, and podcasts, and researching the topic for which they are required to write, content writers also use Web formatting tools such as HTML, CSS, and JavaScript and content management tools which help them to create the content, managing and collecting the data before presenting it on screen, designing and formatting of the different domains present on a website. 

Content writing jobs involve developing and writing content as per the business concept. Individuals who opt for a career as a content writers also work on research and the generation of keywords to optimise the search results. The demand and number of jobs for content writers in India have grown rapidly over the years. Read the complete article to know how to become a Content Writer in India. 

Research skills involve the ability to find, discover, retrieve, arrange, analyse and use knowledge related to a specific subject or to introduce it. This requires tremendous quest, analysis and detailed evaluation, typically in response to a particular question or assumption about studies. Researching industry-related topics and facts and figures related to them as the content written on the Website must be legitimate and reliable.

Writing is an important professional skill. Writing is the primary basis upon which one would operate, learning, and intelligence will be measured in college, in the workplace and in the community. Writing equips us with the ability to communicate and think. Writing fosters our power to reveal to others as well as ourselves and modify our concepts. Write clear marketing copy, podcasts, articles, and e-books to promote a particular product or service. Writing is the most important and essential quality of a content writer.

The capacity to think about something and handle strategies efficiently to accomplish particular strategic goals is recognised as one's planning skills, with the assistance of every resource which is available. Planning is essentially a route map that also directs the content writers about how to accomplish an assignment before they start it. Prepare and plan well-structured drafts using Content Management Systems.

Proofreading

Proofreaders do just what their job name implies, they read and understand and also check spelling, grammar, sentence structure, semantics, usage, accuracy, and brand voice. Proofreaders evaluate written material and markup, like promotional materials and internal memos and also other documents. Proofread and edit Blog Posts before publication.

Cordination

The system in which a manager combines their operations is considered coordination. Coordination is an orderly process of the team's attempt to support individual actions in a harmonious relationship towards the achievement of an organisation for achieving goals and strategies. Coordinate with the marketing and design team to illustrate articles and promote content on social media.

Website management

 Monitoring of the subject matter going to appear on a webpage.  They manage the team of content creators and designate employees for different activities and assignments. Numerous content writers also keep a record of traffic information on a website and rankings on search engines. Update website content according to the evolution in facts and requirements and ensure all-around consistency.

Types of a Content Writer

When it comes to content writing jobs there are several opportunities available. There are exactly various job opportunities for content writers. In a career as a content writer, one can land a good job provided an individual fulfils the requirements to become a content writer.

Some high-salary jobs for content writers in India are mentioned below:

Technical and Academic Writer : Technical or academic writer is involved in writing about content that requires direction, instruction as well as and explanation. This kind of writing is very different from creative writing or copywriting. An academic or technical writer is supposed to write about subjects that are more specific in nature and are linked to a particular discipline in the field of academics. These kinds of writers write for scholarly or textbook content.

Copywriter : The job of a copywriter is to write content for a commercial advertisement. A copywriter is responsible for writing texts on billboard commercials or websites, emails, advertisement catalogues, and so on and so forth. A copywriter is a kind of content writer who writes content for the purpose of advertising or marketing. They are supposed to be creative people who can write content around different kinds of products and services which can, in turn, increase brand awareness. The aim of a copywriter is to write content that can persuade a customer to buy the products.

Editor : An editor is supposed to be someone who is a critical reader and can refine the text in front of him or her. An editor is a person who is responsible for checking every written material before it is published. They are responsible to take care of all kinds of grammatical errors, punctuation, spelling errors and factual errors and correcting them before the content is published. An editor is employed in several kinds of industries like newspaper houses, magazine companies, book publishers and several such areas.

S EO Writer : An SEO writer is a kind of content writer who writes mainly for digital media. Their job is to plan, create as well as optimise the content they write in such a way that it has a higher ranking in the search engine. Their job is to make the web pages more attractive for the search engines so that the content ranks higher which can lead to the generation of more and more traffic on the website. They look for keywords that a person uses while looking for a certain kind of content and then they effectively use those keywords in their write-ups.

Senior Editor : A senior editor is considered to be the head of a publication management team. They have a team of writers and junior editors working under them. They are responsible for overseeing all the aspects of a publication body. They solve the writer’s issues and check the content edited by the editors. A senior editor plans out what kind of content shall be written by the writers under his or her team. They specify the topics, word count, writing style, and typically everything that is related to content writing.

What is the workplace/work environment of Content Writer like?

Content writing jobs are research-based jobs that can be easily carried out from the desk. Most parts of the content writing career can be covered from the desk itself. Although depending on the niche one is working on, one might be required to schedule interviews, and travel to certain places in order to collect facts and figures. Mostly, content writers work in corporate industries i.e. spending most of their time in the office over their desk.

Does Content Writer require travelling?

Generally, in a content writing career, one does not have to travel. Though a few times employees might be required to visit a particular place or talk to a particular group of people in order to know the pragmatic scenario depending on the domain of content writing. Travelling totally depends on the niche one is working on. For instance, content specialists working in a travelling domain will be required to travel intensely whereas one working on a normal niche might perform his or her role from the desk itself.

Employment Shifts

Full time, part time, hourly basis, on call, work from home.

The work can be done remotely, though it depends on the requirements and specifications of the content writing jobs. Jobs for content writers in India have been classified into various categories and depending upon the category or domain one is working for, the requirements and specifications for content writers are decided. There are plenty of business models that hire content writing jobs to work from home, whereas there are organisations that provide jobs on a full-time basis. Hence, the shift details are uncertain and vary according to the roles and responsibilities one is required to fulfil.

Employment Nature

Contractual, permanent.

The content writing industry holds jobs on both contractual and permanent basis. There are plenty of writers working as freelancers on a contractual basis and also there are full-time employees working for a particular organisation in the career as content writer.  

Home Office, Office

Depending on the nature of employment, content writing jobs can either work from home (if working on a part-time basis) or work from the office (If hired as a full-time content writer). 

Presence in Geographical Area

Urban, semi-urban.

Generally, in a career as a content writer, individuals work in corporate sectors which are located in tier-one cities such as urban areas. However, there are plenty of content writers who work remotely and hence can be found in any city around the country. The major hub of content writing is situated in New Delhi, Bengaluru, Pune, and Mumbai. Most of the third-party companies, start-ups, advertising agencies, service providers, business models are situated in these cities and hence creating a plethora of jobs for content writers in India. 

Time Pressure

Individuals in a career as a content writer are required to work 8-9 hours a day from 9 in the morning to 5 in the evening. However, there might be cases where they might be required to work past their normal shift due to the demand for work or clients. Individuals in content writing career path are likely to face some time pressure depending on the workload in content writing jobs.

Overtime Details

Since it is a desk-based job, the workplace is mostly situated in corporate sectors in the career of a content writer. Individuals in the content writing career path are usually not required to work overtime. Although exceptions exist and they might be required to work overtime depending on the demand for their work.  

Weekly Hours of Work

Min 45 hours.

Since it is a desk-based job, the workplace is mostly situated in corporate sectors in the content writing career. Jobs for content writers in India does not require to work for overtime. Although exceptions exist and they might be required to work overtime depending on the demand of their work.   

How to become a Content Writer?

Steps to become a content writer.

If you are someone who loves to imagine and write creatively and are curious to know something always and do in-depth research about it then you can opt for a career as Content Writer. If you are looking for how to become a Content Writer then we have mentioned below some of the steps for how to become a Content Writer in India or how to become a good content writer.

Pursue Formal Training/Course

Identifying skills, pursue certification course, build a strong resume, work as an intern, apply for jobs, begin a career.

The first and foremost step in how to become a Content Writer is that you must opt for a formal training programme or a course. You must complete your 10+2 level of education with any of the streams or subjects from a recognised board in India. After that, you can opt for a bachelor’s degree and opt for an entry-level position and then a master’s degree to opt for a career as Content Writer. We have mentioned below the Content Writer entrance examinations, bachelor’s degree and master’s degree. 

Entrance Examinations 

Bachelor’s Degree Programmes

Master’s Degree Programmes

Once you are pursuing your bachelor’s degree, now is the time for you to identify what soft and hard skills are required to become a Content Writer. We have mentioned below some of the soft skills and hard skills for how to become a Content Writer in India.

Some of the soft skills to become a Content Writer in India are communication skills, observation, attention to detail, creative thinking skills and learning skills.   

Reading Skills 

Creative Thinking

• Communication skills

Learning Skills 

Time Management

Some of the hard skills to become a Content Writer in India are research skills, writing skills, interviewing skills and planning and scheduling skills.   

Research Skills

Writing Skills 

Interviewing

Presentation skills

Planning and Scheduling

To become a Content Writer you can also opt for a specialised certification course though it is not compulsory to be certified or to opt for these certifications but pursuing one will make you more marketable, you will gain more knowledge and skills and will be given more preference among others during the interviews. We have provided some of the related certification courses below.

Are you looking for the details of how to become a content writer with no experience, then you must create a strong resume which will include all of your details such as basic educational background, interests, and writing projects or write-ups or if you have any personal blogs and certification courses. Once you are done with creating the resume, now you can upload your resume on various internship offering portals and attend the interviews.

Once you have attended the interviews, you can now select the best internship opportunity and start working as an intern. You can also work as a freelancer. Pursuing an internship will make you industry ready and will help you to enhance your skills and knowledge.  

When you pursue your internship, you can now apply for content writer job positions on various job-offering platforms such as Naukri, LinkedIn and Indeed. Content Writers can work in research departments, colleges or universities, corporate firms and other such places. After you apply for the job by uploading your updated resume, add your internship experience and the skills you have gained. Attend some of the suitable interviews that you like and related to your study background.

Once you have attended the interviews and have job offer letters you can now select the best offer and start your career. This is the most crucial and final step in how to become a Content Writer in India. 

What are the skills and qualities required to become a/an Content Writer?

• Research skills
• Adaptability
• Organising skills
• Language fluency
• Understanding of SEO
• Editing skills

When you are looking for how to become a writer then you must possess some set of skills in order to make a content writing career path. Here, in this article, we will be discussing, how to become a content writer in India. Some of the skills are mentioned below:

Research skills :  With the plethora of content available on the web, it is important to make sure that the content published on your website is reliable and legitimate. Any discrepancy in the facts, figures, or information provided on the website results in audience dissipation. 

The content writing career path not only aims to produce engaging content but also content that is authentic and reliable. In order to produce content that is definitive, researching is a mandatory habit that a content writer must exhibit. Proper research must be carried out before writing content for any discipline. Good research adds credibility, and most importantly, value. 

Adaptability :  As a content writer, one must be prolific and versatile towards the content one is producing. The more writing styles you can learn and the more quickly you adapt,  the more valuable you’ll be as a content writer. The final draft must be designed in such a manner that it compels and convinces the reader to take action. There is a different tone for every niche and every audience. For instance, the tone of technical content written in order to persuade science people will be exceptionally different from the content written on a fashion niche. 

Robust understanding of SEO :  Even if you write great content, content that is engaging, adaptive, convincing, and reliable but if readers cannot read it, it will not be effective. SEO (Search Engine Optimization) is a technique used by writers in order to rank their articles at the top while using SEO-friendly keywords and keeping up with Google’s latest search algorithm changes. 

Communication skills :  Writing is an area of communication, and hence there are no excuses for lacking communication skills. It is important to communicate with the customer when in a doubtful situation. Also, good communication skills help you with research. With good interviewing skills, one can get the right information from the experts since they are a great source of information.  

Editing skills :  “There is no great writing, only great rewriting.” - Justice Louis Brandeis. To produce error-free content, one must possess strong editing skills. Editing is a skill that requires you to be patient, disciplined, and have a good eye for detail. The first draft of any write-up is hardly correct. Editing skills include checking grammar, spelling, and punctuation, eliminating redundant points and overused words. Hence, one must be erudite in proofreading and editing. 

Organisational skills :  Delivering high-quality content while meeting the deadline can only be achieved if one knows the organisation. Organising your to-do list not only helps you in achieving the deadline but also provides the ability to stay focused. Prioritising your work helps you to get done with your job promptly. 

Language fluency :  Lacking command over the language is non-negotiable as a content writer. One should display strong language skills such as command over spelling, grammar, and word usage. Reading a wide variety of articles and practising writing critically can improve writing skills. 

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Which certifications and internships can be helpful in becoming Content Writer?

We have mentioned below various certifications that content writers can opt for to upgrade their skills.

Internship Availability

There are plenty of internships available in the field of Content Writing of both paid and unpaid types. The norms and requirements differ for each and every organisation or industry. Content writer intern day to day job includes writing articles, e-books, podcasts, sales copy, and researching the topic for which they are required to write, they also might be required to use Web formatting tools such as HTML, CSS, JavaScript and content management tools which can help them to create the content, managing and collecting the data before presenting it on screen, designing and formatting of the different domains present on a website. 

The cost of becoming a content writer is not much compared to other courses. Getting a bachelor’s degree in English, Journalism, or Mass Communication does not assure a persistent future in content writing. One is required to work under experienced writers and editors before starting their professional career officially. In a career as a content writer, individuals are usually required to gain work experience through on-the-job training. 

Also read:  Career as linguist

Career Path Progression for Content Writer

Junior Content Writer:  A Junior Content Writer is a professional who researches the content or information and creates creative content and ensures that the right message is conveyed to the people. A Junior Content Writer works under the Senior Writers or other senior professionals in the team.

Senior Content Writer:  A Senior Content Writer is an experienced professional who is responsible for leading the team of junior Content Writers and other members of the team. A Senior Content Writer is responsible for reviewing, editing and making the content concise and creating engaging content. 

Content Writer Jobs and Salaries

Junior content writer.

• Average Salary 17000

Job Description

The Junior Content Writer job description includes researching, analysing the data, interviewing the clients or people and writing creative content. A Junior Content Writer uses content management tools to create content.  

Salary Description

An entry-level Content Writer salary in India ranges between Rs 0.2 Lakhs to Rs 4.2 Lakhs with an average annual salary of Rs 2.2 Lakhs per annum. Junior Content Writer salary in India may vary depending on the various job factors like skills and experience of the candidates, job location, and others.

Salary Source: AmbitionBox

Senior Content Writer

• Average Salary 39000

The Content Writer job description includes researching, interviewing, planning and writing creative content. A Senior Content Writer uses the Web formatting tools such as HTML, CSS, or content management tools to create content. A Senior Content Writer reviews and proofreads the content and coordinates with the manager.

The estimated Content Writer salary in India ranges from Rs 2.4 Lakhs to Rs 10.0 Lakhs with an average annual salary of Rs 5.0 Lakhs per annum. Senior Content Writer salary may vary depending on the various job factors.

What is the job outlook for Content Writer?

A content writing career path is highly competitive but people with appropriate skills and experience have made a fortune out of their profession. Content writing can be seen as an emerging industry growing each day. After the internet turned into a major medium of presenting information, every company or organisation has associated itself with content writing. It has become a major and foremost step for marketing and advertising. The demand for content writing jobs has grown rapidly over the years. Some of the popular domains where content writing jobs are abounding are Automobile, Education, Healthcare, Data Science and Finance. 

According to the latest study for digital marketing job trends in the world's leading nations conducted by SEMrush, the online visibility management, and content marketing SaaS platform showcased that amongst the most searched digital marketing jobs in different countries, India clearly showed a great share of 73.87 per cent for content writer jobs with a monthly or daily search volume of 26309. 

The study showed that the keywords - 'how to do content marketing', why content marketing is important, 'What is content marketing strategy' and other queries regarding content marketing and content writing ranked high in terms of search volume in comparison with other job opportunities for content writers.

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Frequently Asked Questions for Content Writer

Que. how do you become a content writer.

Although there are no specific academic requirements in order to make a career as a content writer, people with strong writing and language skills can be a perfect fit for the job.

Que. How much money do content writers make?

An average salary of Rs. 3-4 lakhs per annum can be expected easily. Though money is a variable attribute in this industry and purely depends on the skills and abilities one possesses.

Que. What are the highest paying writing jobs?

When it comes to content writing salary, top three jobs that pay the highest in the industry are technical writer, Editor, and Magazine writer.

Que. What are the best content writing courses?

Some of the best content writing courses are B.A. (Bachelor of Arts) English, B.A. (Bachelor of Arts) Hindi, B.A. (Bachelor of Arts) Journalism, B.A. (Bachelor of Arts) Social Science, B.A. (Bachelor of Arts) Anthropology.

Que. Which colleges are best for pursuing content writing courses?

 The best colleges for pursuing content writing courses are  SRM Institute, Chennai , Jamia Millia Islamia, New Delhi , Christ University, Bangalore , Banaras Hindu University, Varanasi , Maharaja Sayajirao University of Baroda, Vadodara ,  Lovely Professional University, Phagwara .

Que. How to become a freelance content writer?

To become a freelance content writer you you need to opt for a bachelor's degree and pursue an internship to earn experience and apply for freelancing job.

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Did you know?

80% of blogs use an email newsletter to distribute content to their audience.

As early as 2014, 57% of marketers already considered custom content as their top marketing priority.

Investing as little as six hours a week in content marketing was enough for 91% of marketers to claim an increase in web traffic.

The primary goals of companies that use content marketing are lead generation (85%), sales (84%), and lead nurturing (78%).

The most common content marketing tactics are blogging (65%), social media (64%), and case studies (64%).

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Content Writer Career Path: Is Content Writing a Good Career?

Is content writer career path the best decision for you? From daily responsibilities to discussing the future prospects, Limawapangla Aier, content writer with over 7 years of experience, discusses everything about the job. 

1. Career in Content Writing: Content Writer Career Path

A content writer career path offers a great opportunity. There are many full-time positions open at companies offering content solutions. A candidate having a degree in English literature or mass communications is preferred by most recruiters. But anyone with excellent writing skills can also apply for it. There is a huge demand for content writers in many industries.

Besides working in a full-time position, you can also work as a freelance writer or a full-time blogger. Some of the different types of content writing include technical writing, website content, SEO, PR, and many more.

Contents: Jump to Section

1.1 types of content writers.

Content writing covers several forms of content. Each type of content serves a set of goals and advertises any business in a different manner. The most common formats used are articles, press releases, website content, product descriptions, and Ebooks. There are different types of content writers to manage the different content formats. These include:

• Technical writer
• Marketing and Communication writer
• Report writer
• Feature writer
• Press release writer
• Ghostwriter

SEO writers write content that is optimized not only for search engines but is also engaging for people. They are smarter with their content because they know how to optimize the effectiveness of the work for the search engines for it to rank higher than other sites.

Feature writing is not a common writing form and has its own style. A feature writer is someone who is into journalistic and creative writing to form a perspective. They do not report facts alone, but rather add their opinion in a way that will be thought-provoking for the readers.

1.2 Industry/Sector

PR, Media, IT, Digital Marketing, E-commerce

These industries recruit content writers, be it media, IT, E-commerce, and digital marketing. For example, I have experience working in the digital marketing industry.

1.3 Social Image

Generally respectable, but not understood by everyone. 

The post of a Content Writer is a dignified one. It becomes significant when content writers are being considered to participate in prestigious projections and their ideas get implemented. And I feel respect is important when it comes to your overall career growth.

But the job role of a content writer is unfamiliar territory for some. They often mistake it for a reporter or a journalist profession. If you are confused about the work responsibilities, read our article How to Become a Content Writer: Job Responsibilities. In it, we have explained the difference between a journalist and a content writer.

1.4 Reasons to Become a Content Writer

Stay inspired, feel useful, gain respect, immense growth opportunities by learning technical and soft skills. 

Work fulfillment is a major reason for any profession, including content writer career path. Over the many years and growth in my own career, I’ve developed expectations for myself around certain statements. It’s really important for any writer, including myself, to feel inspired by the voice of the company. This means I should be proud of the people that I work with, by the employers, my colleagues, the projects, and the team that I am handling.

2. What It Takes to Be a Content Writer

2.1 personality traits required/ preferred.

Disciplined, attention to detail, strong vocabulary, clarity, open to criticism, a good listener, and a voracious reader. 

Every great writer has some characteristics in common. These qualities are what make them achieve great writing skills. Check if your personality traits match those of a wordsmith pro.

• Disciplined
• Attention to detail
• Loves reading
• Open to criticism
• Good listener
• Strong communication skills

Other than these, content writers also need a lot of patience, as sometimes they need to work on edits repeatedly. They also need to be punctual and adhere to strict deadlines.

2.2 Physical Demands

Headache, eye strain, repetitive stiffness injuries, stress, and musculoskeletal disorders. 

The content writer career path requires one to work long hours on the computer screen. This may affect one mentally and physically. The health complications may be minor but may increase over time. Taking a series of micro-breaks like a stretch, a cup of tea or water will do one better. Also, make an exercise routine and do back exercises daily.

2.3 Psychological Demands

Evaluating written material, meeting the brand’s voice, and checking for accuracy.

Writers sometimes go through an overwhelming feeling of being stuck with work, which is also termed writer’s block. They often face a creative blockage that prevents them from seeing a story development or finding fresh ideas.

Sometimes they may feel forced to work on a viewpoint or topic they don’t fully agree with. Or at times, feel an editor demands more edits than necessary. All these factors may take a toll during the writing process.

3. How to Build Interest in a Career in Content Writing

3.1 extracurricular activities recommended:.

  Learn a foreign language, school clubs, blogging, photography, reading, and writing

The activities mentioned above tell a lot about someone as a writer. The habit of reading, for example, is closely linked with the writing profession. Stephen King rightly stated, “If you don’t have time to read, you don’t have the time to write. Simple as that.” Reading allows you to improve on any lack of consistency, getting out of your comfort zone, and bringing clarity to your work.

In the same way, photography will bring out the artist in you. Capturing photos allow you to have a unique understanding of seeing the world. This activity will help you find a way with messages that convey meaning to your creative vision. In addition, it will make way for your content writer career path and give you an edge.

3.2 Related Hobbies to Take Up

Reading, bullet journal, active outdoor activities, painting, and photography

Starting a blog, maintaining a bullet journal, and reading are good ways to build your vocabulary. They’ll also introduce you to handle the internet and social media in a positive way.

You may also try outdoor habits like walking, running, playing games, or indoor activities like painting. The content writer career path is all about nurturing your creative side. All these different activities will be a learning experience in its own course.

3.3 Related Movies/ TV Shows

• Spotlight [R]
• The Intern [PG-13]
• The Help [PG-13]
• Julie & Julia [PG-13]
• Midnight in Paris[PG-13]
• The Ghost Writer [PG-13]
• The Devil Wears Prada [PG-13]
• How to Lose a Guy in 10 Days [PG-13]
• Sex and the City [TV-14]
• The Bold Type [TV-14]
• Emily in Paris [TV-MA]
• Ugly Betty[TV-14]

3.4 Related Fiction to Read/ Novels

So I am recommending some favorite classic books as well as must-reads for you to find inspiration to start your writing journey. There’s something for everyone, from fiction to fantasy, to autobiographical.

• Sin and Syntax by Constance Hale
• Living with a Dead Language by Ann Patty
• Woe Is I by Patricia T. O’Conner
• Letters to a Young Artist by Anna Deavere Smith
• Midnight’s Children by Salman Rushdie
• The God of Small Things by Arundhati Roy
• Power your Happy by Lisa Sugar

4. Life as a Content writer

4.1 part-time options.

Yes, as a Content Writer, you have the option to work part-time as a freelancer. Freelance writers often get to work at their own pace or time and work from home.

Furthermore, content writers also have the option to pursue other part-time jobs like teaching or making videos.

4.2 Traveling Required

It depends upon the nature of the company or job profile, but traveling is not frequent unless you’re working as a travel writer. At some companies, you will be required to meet the clients to understand their proposal. Writing about certain genres may also require traveling, like event news coverage, culture or wildlife writing, etc.

4.3 Average Workday/What to Expect

As a content writer, I am constantly wearing my audience’s shoes when publishing written material. To increase my customer engagement, I spend extra time researching about my client or given subject. Then I come up with a content strategy to show my clients that I care about their business. I also establish a quick timeframe when setting deadlines.

In a nutshell, content writers differentiate a client’s brand or an idea by bringing their subject matter expertise in the finest manner.

Content writers spend their days writing different forms of content for the purpose of brand promotion. For example, they might write a creative post for social media or come up with a new app name.

They often work in the background away from the spotlight. But the role is important as they help to make a great impact on the company or brand’s reputation. The job duties of content writers include tasks as mentioned below:

5. Future of Your Career in Content Writing

5.1 retirement prospects.

There is no retirement age if you really enjoy writing. You can enjoy writing at any age provided you have the drive and passion. There are freelance or work from home options where people have the liberty to do work at their own pace.

5.2 Threats from Automation

Creativity is not an automatable element and therefore is not under threat.

Jobs are already taken by robots for content that is related with facts or data. They do a great job in automating content for websites or newspapers.

Automating content is a great proposition, especially with the idea of limiting manual work. But it’s important to note that creative automation can be limited without human intervention. And this shouldn’t change in the long run. Hence, replacing the creative team with automation has its inaccuracies and is far from the truth.

5.3 Common Reasons for People to Quit

This profession tests people for their passion and patience. How they treat the routine work is the challenging part. Underestimating the fun aspect of the content writer career path makes the work seem monotonous ultimately calling for quits.

6. How to Become a Content Writer

We’ve created a COMPLETE guide on how to become a content writer. From content writer qualifications for certification and courses, here’s all you need to know about the content writer career path. Read more about how to become a content writer in India , including degree required, salary range and top colleges.

Limawapangla Aier is a Staff Writer overseeing #content pertaining to latest news and lifestyle at Shilpa Ahuja Digital Media. Other than CareerNuts, she also writes about fashion & relationship advice on ShilpaAhuja.com. Prior to this, she started her career as a B2B writer which helped her quickly understand the business lingo and channel work around SEO articles for different writing spheres like financial services, education, marketing/ advertising, software technology, and healthcare.

She did Bachelors and Masters in English from North Eastern Hill University, Meghalaya. In addition, she obtained a Diploma in Creative Writing. Originally from Dimapur, Nagaland, Limawapangla loves staying up to date in current culture news, be it movies, music, or social media. When she isn’t staring at an accessible screen, you can find her spending way too much napping or trying new beauty products. She can be contacted at [email protected] .

2 thoughts on “Content Writer Career Path: Is Content Writing a Good Career?”

Nice informative article 😊

Amazing opportunity

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How to become a digital content writer.

Becoming a content writer requires skills in research, adaptability, SEO, communication, editing, organization, language fluency, and more. Content writers are responsible for creating engaging and informative material for various businesses and organizations. They cater to different target audiences and use web formatting and content management tools. The demand for content writers in India has increased, and there are various steps to become one, including formal training, certification, and internships. The career path for content writers can include junior and senior positions. The top-paying jobs in the content writing sector include technical writer, editor, and magazine writer.

Digital Content Writer in Detail

Role of digital content writer, proofreading, coordination, website administration, steps to become a digital content writer.

• Investigate Formal Training/Course Identifying Skills
• Take a Certification Course
• Create a Strong Resume
• Apply for Jobs as an Intern
• Begin Your Career

Skills Required for Digital Content Writer

• Research abilities: With so much content available on the internet, it is critical to ensure that the stuff published on your website is reliable and legitimate. Any inconsistency in the facts, data, or information supplied on the website causes audience dissatisfaction. If you are wondering how to become a writer, you must have a certain set of talents in order to pursue a profession in content writing. In this essay, we will look at how to become a content writer in India.
• Adaptability: As a content writer, you must be prolific and versatile in your approach to the content you create. The more writing styles you can understand and adapt to, the more valuable you will be as a content writer. The final draught must be written in such a way that it compels and persuades the reader to act. Every niche and demographic requires a different tone. For example, the tone of scientific information created to persuade scientists will be vastly different from that of content written for a fashion niche.
• Strong understanding of SEO: Even if you write fantastic content that is entertaining, adaptive, compelling, and reliable, it will be ineffective if readers cannot read it. SEO (Search Engine Optimisation) is a technique used by authors to rank their articles at the top of search results by using SEO-friendly keywords and staying current with Google's search algorithm adjustments.
• Communication skills: Because writing is a form of communication, there are no excuses for a lack of communication skills. When in doubt, it is critical to interact with the customer. Additionally, effective communication abilities aid in research. With effective interviewing skills, one may obtain accurate information from specialists, who are a tremendous source of knowledge.
• Editing abilities: "There is no such thing as great writing, only great rewriting." - Supreme Court Justice Louis Brandeis. Strong editing skills are required to produce error-free content. Editing is a skill that needs patience, dedication and a keen eye for detail. Any article's first draft is rarely correct. Checking grammar, spelling, and punctuation, as well as deleting duplicate points and overused words, are all examples of editing skills. As a result, one must be well-versed in proofreading and editing.
• Organisational skills: Delivering high-quality content while meeting deadlines is only possible if one is familiar with the organisation. Organising your to-do list not only helps you meet the deadline but also allows you to stay focused. Prioritising your work allows you to complete your tasks more quickly.
• Language fluency: As a content writer, a lack of mastery of the language is unavoidable. Strong language skills, such as spelling, grammar, and word usage, are required. Reading a variety of articles and writing critically can help you enhance your writing skills.

Career Path For Digital Content Writer

• A Junior Content Writer is a professional who researches content or information, writes unique content, and ensures that the proper message is given to the public. A Junior Content Writer reports to the Senior Writers or other senior members of the team.
• Senior Content Writer: A Senior Content Writer is an experienced professional in charge of overseeing a team of junior Content Writers and other team members. A Senior Content Writer is in charge of reviewing, revising, and condensing content as well as developing compelling content.

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Tuesday, 05 Dec, 2023

• Digital View
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Analysts expect Sensex and Nifty to gain 4-6% ahead of Lok Sabha elections.Indian equities surged to all-time highs on Monday with the Sensex closing above 68,000 for the first time, as the Bharatiya Janata Party’s strong showing in state elections pumped up an already buoyant market.

Next week, Mumbai will see a gathering of a distinguished group representing the best of Indian business: The high-powered jury that will select the winners of The Economic Times Awards for Corporate Excellence 2023.

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