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Get Ready for Your Next Exam with These Excel Quiz Questions and Answers
Excel is a powerful tool that can help you get ahead in your studies. Whether you’re preparing for an upcoming exam or just want to brush up on your skills, these Excel quiz questions and answers can help you get ready. With the right knowledge, you’ll be able to tackle any problem that comes your way.
Understand the Basics of Excel
Before you can start using Excel, it’s important to understand the basics. What is a spreadsheet? How do formulas work? What are some of the most commonly used functions? Answering these questions will give you a better understanding of how to use Excel and help you prepare for any exam questions related to the program.
Create Charts and Graphs
Charts and graphs are an important part of any data analysis project. Knowing how to create them in Excel will give you an edge when it comes time for your exam. Learn how to create different types of charts, such as line, bar, and pie charts, as well as how to format them so they look their best. You should also practice creating graphs from data sets so you can quickly answer any questions related to this topic.
Work with Formulas and Functions
Formulas and functions are essential for working with data in Excel. Knowing how to use them correctly will make it easier for you to answer any questions related to these topics on your exam. Practice using formulas such as SUM, AVERAGE, COUNTIF, and VLOOKUP so you can quickly solve problems during your test. You should also become familiar with common functions like IF statements and nested IF statements so you can answer more complex questions with ease.
By taking the time to understand the basics of Excel, create charts and graphs, and work with formulas and functions, you’ll be well-prepared for your next exam. With these Excel quiz questions and answers at your disposal, you’ll be able to confidently tackle any problem that comes your way.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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100 Best Case Study Questions for Your Next Customer Spotlight
Published: November 29, 2022
Case studies and testimonials are helpful to have in your arsenal. But to build an effective library, you need to ask the right case study questions. You also need to know how to write a case study .
Case studies are customers' stories that your sales team can use to share relevant content with prospects . Not only that, but case studies help you earn a prospect's trust, show them what life would be like as your customer, and validate that your product or service works for your clients.
Before you start building your library of case studies, check out our list of 100 case study questions to ask your clients. With this helpful guide, you'll have the know-how to build your narrative using the " Problem-Agitate-Solve " Method.
What makes a good case study questionnaire?
The ultimate list of case study questions, how to ask your customer for a case study, creating an effective case study.
Certain key elements make up a good case study questionnaire.
A questionnaire should never feel like an interrogation. Instead, aim to structure your case study questions like a conversation. Some of the essential things that your questionnaire should cover include:
- The problem faced by the client before choosing your organization.
- Why they chose your company.
- How your product solved the problem clients faced.
- The measurable results of the service provided.
- Data and metrics that prove the success of your service or product, if possible.
You can adapt these considerations based on how your customers use your product and the specific answers or quotes that you want to receive.
What makes a good case study question?
A good case study question delivers a powerful message to leads in the decision stage of your prospective buyer's journey.
Since your client has agreed to participate in a case study, they're likely enthusiastic about the service you provide. Thus, a good case study question hands the reins over to the client and opens a conversation.
Try asking open-ended questions to encourage your client to talk about the excellent service or product you provide.
Free Case Study Templates
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Categories for the Best Case Study Questions
- Case study questions about the customer's business
- Case study questions about the environment before the purchase
- Case study questions about the decision process
- Case study questions about the customer's business case
- Case study questions about the buying team and internal advocates
- Case study questions about customer success
- Case study questions about product feedback
- Case study questions about willingness to make referrals
- Case study question to prompt quote-worthy feedback
- Case study questions about the customers' future goals
Case Study Interview Questions About the Customer's Business
Knowing the customer's business is an excellent way of setting the tone for a case study.
Use these questions to get some background information about the company and its business goals. This information can be used to introduce the business at the beginning of the case study — plus, future prospects might resonate with their stories and become leads for you.
- Would you give me a quick overview of [company]? This is an opportunity for the client to describe their business in their own words. You'll get useful background information and it's an easy prompt to get the client talking.
- Can you describe your role? This will give you a better idea of the responsibilities they are subject to.
- How do your role and team fit into the company and its goals? Knowing how the team functions to achieve company goals will help you formulate how your solution involves all stakeholders.
- How long has your company been in business? Getting this information will help the reader gauge if pain points are specific to a startup or new company vs. a veteran company.
- How many employees do you have? Another great descriptor for readers to have. They can compare the featured company size with their own.
- Is your company revenue available? If so, what is it? This will give your readers background information on the featured company's gross sales.
- Who is your target customer? Knowing who the target audience is will help you provide a better overview of their market for your case study readers.
- How does our product help your team or company achieve its objectives? This is one of the most important questions because it is the basis of the case study. Get specifics on how your product provided a solution for your client. You want to be able to say "X company implemented our solution and achieved Y. "
- How are our companies aligned (mission, strategy, culture, etc.)? If any attributes of your company's mission or culture appealed to the client, call it out.
How many people are on your team? What are their roles? This will help describe key players within the organization and their impact on the implementation of your solution.
Case Study Interview Questions About the Environment Before the Purchase
A good case study is designed to build trust. Ask clients to describe the tools and processes they used before your product or service. These kinds of case study questions will highlight the business' need they had to fulfill and appeal to future clients.
- What was your team's process prior to using our product? This will give the reader a baseline to compare the results for your company's product.
- Were there any costs associated with the process prior to using our product? Was it more expensive? Was it worth the cost? How did the product affect the client's bottom line? This will be a useful metric to disclose if your company saved the client money or was more cost-efficient.
- What were the major pain points of your process prior to using our product? Describe these obstacles in detail. You want the reader to get as much information on the problem as possible as it sets up the reasoning for why your company's solution was implemented.
- Did our product replace a similar tool or is this the first time your team is using a product like this? Were they using a similar product? If so, having this information may give readers a reason to choose your brand over the competition.
- What other challenges were you and your team experiencing prior to using our product? The more details you can give readers regarding the client's struggles, the better. You want to paint a full picture of the challenges the client faced and how your company resolved them.
- Were there any concerns about how your customers would be impacted by using our product? Getting answers to this question will illustrate to readers the client's concerns about switching to your service. Your readers may have similar concerns and reading how your client worked through this process will be helpful.
- Why didn't you buy our product or a similar product earlier? Have the client describe any hesitations they had using your product. Their concerns may be relatable to potential leads.
- Were there any "dealbreakers" involved in your decision to become a customer? Describing how your company was able to provide a solution that worked within those parameters demonstrates how accommodating your brand is and how you put the customer first. It's also great to illustrate any unique challenges the client had. This better explains their situation to the reader.
- Did you have to make any changes you weren't anticipating once you became a customer? Readers of your case study can learn how switching to your product came with some unexpected changes (good or bad) and how they navigated them. If you helped your client with troubleshooting, ask them to explain that here.
How has your perception of the product changed since you've become a customer? Get the interviewee to describe how your product changed how they do business. This includes how your product accomplished what they previously thought was impossible.
Case Study Interview Questions About the Decision Process
Readers of the case study will be interested in which factors influenced the decision-making process for the client. If they can relate to that process, there's a bigger chance they'll buy your product.
The answers to these questions will help potential customers through their decision-making process.
- How did you hear about our product? If the client chose to work with you based on a recommendation or another positive case study, include that. It will demonstrate that you are a trusted brand with an established reputation for delivering results.
- How long had you been looking for a solution to this problem? This will add to the reader's understanding of how these particular challenges impacted the company before choosing your product.
- Were you comparing alternative solutions? Which ones? This will demonstrate to readers that the client explored other options before choosing your company.
- Would you describe a few of the reasons you decided to buy our product? Ask the interviewee to describe why they chose your product over the competition and any benefits your company offered that made you stand out.
- What were the criteria you used when deciding to buy our product? This will give readers more background insight into the factors that impacted their decision-making process.
- Were there any high-level initiatives or goals that prompted the decision to buy? For example, was this decision motivated by a company-wide vision? Prompt your clients to discuss what lead to the decision to work with you and how you're the obvious choice.
- What was the buying process like? Did you notice anything exceptional or any points of friction? This is an opportunity for the client to comment on how seamless and easy you make the buying process. Get them to describe what went well from start to finish.
- How would you have changed the buying process, if at all? This is an opportunity for you to fine-tune your process to accommodate future buyers.
- Who on your team was involved in the buying process? This will give readers more background on the key players involved from executives to project managers. With this information, readers can see who they may potentially need to involve in the decision-making process on their teams.
Case Study Interview Questions About the Customer's Business Case
Your case study questions should ask about your product or solution's impact on the customer's employees, teams, metrics, and goals. These questions allow the client to praise the value of your service and tell others exactly what benefits they derived from it.
When readers review your product or service's impact on the client, it enforces the belief that the case study is credible.
- How long have you been using our product? This will help readers gauge how long it took to see results and your overall satisfaction with the product or service.
- How many different people at your company use our product? This will help readers gauge how they can adapt the product to their teams if similar in size.
- Are there multiple departments or teams using our product? This will demonstrate how great of an impact your product has made across departments.
- How do you and your team currently use the product? What types of goals or tasks are you using the product to accomplish? Get specifics on how the product actively helps the client achieve their goals.
- If other teams or departments are using our product, do you know how they're using it? With this information, leads can picture how they can use your product across their teams and how it may improve their workflow and metrics.
- What was the most obvious advantage you felt our product offered during the sales process? The interviewee should explain the benefits they've gained from using your product or service. This is important for convincing other leads you are better than the competition.
- Were there any other advantages you discovered after using the product more regularly? Your interviewee may have experienced some additional benefits from using your product. Have them describe in detail what these advantages are and how they've helped the company improve.
- Are there any metrics or KPIs you track with our product? What are they? The more numbers and data the client can provide, the better.
- Were you tracking any metrics prior to using our product? What were they? This will allow readers to get a clear, before-and-after comparison of using your product.
- How has our product impacted your core metrics? This is an opportunity for your clients to drive home how your product assisted them in hitting their metrics and goals.
Case Study Interview Questions About the Buying Team and Internal Advocates
See if there are any individuals at the customer's company who are advocates for your product.
- Are there any additional team members you consider to be advocates for our product? For example, does anyone stick out as a "power user" or product expert on your team? You may want to interview and include these power users in your case study as well. Consider asking them for tips on using your service or product.
- Is there anyone else on your team you think we should talk to? Again, the more people can share their experience using your product, the better.
- Are there any team members who you think might not be the biggest fans of our product or who might need more training? Providing extra support to those struggling with your product may improve their user experience and turn into an opportunity to not only learn about their obstacles but turn them into a product fan
- Would you share some details about how your team implemented our product? Get as much information as possible about the rollout. Hopefully, they'll gush about how seamless the process was.
- Who from your company was involved in implementing our product? This will give readers more insight into who needs to be involved for a successful rollout of their own.
- Were there any internal risks or additional costs involved with implementing our product? If so, how did you address them? This will give insight into the client's process and rollout and this case study question will likely provide tips on what potential leads should be on the lookout for.
- Is there a training process in place for your team's use of our product? If so, what does it look like? If your company provided support and training to the client, have them describe that experience.
- About how long does it take a new team member to get up to speed with our product? This will help leads determine how much time it will take to onboard an employee to your using your product. If a new user can quickly get started seamlessly, it bodes well for you.
- What was your main concern about rolling this product out to your company? Describing their challenges in detail will provide readers with useful insight.
Case Study Interview Questions About Customer Success
Has the customer found success with your product? Ask these questions to learn more.
- By using our product can you measure any reduced costs? If it has, you'll want to emphasize those savings in your case study.
- By using our product can you measure any improvements in productivity or time savings? Any metrics or specific stories your interviewee can provide will help demonstrate the value of your product.
- By using our product can you measure any increases in revenue or growth? Again, say it with numbers and data whenever possible.
- Are you likely to recommend our product to a friend or colleague? Recommendations from existing customers are some of the best marketing you can get.
- How has our product impacted your success? Your team's success? Getting the interviewee to describe how your product played an integral role in solving their challenges will show leads that they can also have success using your product.
- In the beginning, you had XYZ concerns; how do you feel about them now? Let them explain how working with your company eliminated those concerns.
- I noticed your team is currently doing XYZ with our product. Tell me more about how that helps your business. Illustrate to your readers how current customers are using your product to solve additional challenges. It will convey how versatile your product is.
- Have you thought about using our product for a new use case with your team or at your company? The more examples of use cases the client can provide, the better.
- How do you measure the value our product provides? Have the interviewee illustrate what metrics they use to gauge the product's success and how. Data is helpful, but you should go beyond the numbers. Maybe your product improved company morale and how teams work together.
Case Study Interview Questions About Product Feedback
Ask the customer if they'd recommend your product to others. A strong recommendation will help potential clients be more open to purchasing your product.
- How do other companies in this industry solve the problems you had before you purchased our product? This will give you insight into how other companies may be functioning without your product and how you can assist them.
- Have you ever talked about our product to any of your clients or peers? What did you say? This can provide you with more leads and a chance to get a referral.
- Why would you recommend our product to a friend or client? Be sure they pinpoint which features they would highlight in a recommendation.
- Can you think of any use cases your customers might have for our product? Similar industries may have similar issues that need solutions. Your interviewee may be able to provide a use case you haven't come up with.
- What is your advice for other teams or companies who are tackling problems similar to those you had before you purchased our product? This is another opportunity for your client to talk up your product or service.
- Do you know someone in X industry who has similar problems to the ones you had prior to using our product? The client can make an introduction so you can interview them about their experience as well.
- I noticed you work with Company Y. Do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.
- Does your company participate in any partner or referral programs? Having a strong referral program will help you increase leads and improve customer retention.
- Can I send you a referral kit as a thank-you for making a referral and give you the tools to refer someone to us? This is a great strategy to request a referral while rewarding your existing customers.
- Are you interested in working with us to produce additional marketing content? The more opportunities you can showcase happy customers, the better.
Case Study Interview Questions About Willingness to Make Referrals
- How likely are you to recommend our product to a friend or client? Ideally, they would definitely refer your product to someone they know.
- Can you think of any use cases your customers might have for our product? Again, your interviewee is a great source for more leads. Similar industries may have similar issues that need solutions. They may be able to provide a use case you haven't come up with.
- I noticed you work with Company Y; do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.
Case Study Interview Questions to Prompt Quote-Worthy Feedback
Enhance your case study with quotable soundbites from the customer. By asking these questions, prospects have more insight into other clients and their success with your product — which helps build trust.
- How would you describe your process in one sentence prior to using our product? Ideally, this sentence would quickly and descriptively sum up the most prominent pain point or challenge with the previous process.
- What is your advice to others who might be considering our product? Readers can learn from your customer's experience.
- What would your team's workflow or process be like without our product? This will drive home the value your product provides and how essential it is to their business.
- Do you think the investment in our product was worthwhile? Why? Have your customer make the case for the value you provide.
- What would you say if we told you our product would soon be unavailable? What would this mean to you? Again, this illustrates how integral your product is to their business.
- How would you describe our product if you were explaining it to a friend? Your customers can often distill the value of your product to their friends better than you can.
- What do you love about your job? Your company? This gives the reader more background on your customer and their industry.
- What was the worst part of your process before you started using our product? Ideally, they'd reiterate how your product helped solve this challenge.
- What do you love about our product? Another great way to get the customer's opinion about what makes your product worth it.
- Why do you do business with us? Hopefully, your interviewee will share how wonderful your business relationship is.
Case Study Interview Questions About the Customers' Future Goals
Ask the customer about their goals, challenges, and plans for the future. This will provide insight into how a business can grow with your product.
- What are the biggest challenges on the horizon for your industry? Chances are potential leads within the same industry will have similar challenges.
- What are your goals for the next three months? Knowing their short-term goals will enable your company to get some quick wins for the client.
- How would you like to use our product to meet those challenges and goals? This will help potential leads understand that your product can help their business as they scale and grow.
- Is there anything we can do to help you and your team meet your goals? If you haven't covered it already, this will allow your interviewee to express how you can better assist them.
- Do you think you will buy more, less, or about the same amount of our product next year? This can help you gauge how your product is used and why.
- What are the growth plans for your company this year? Your team? This will help you gain insight into how your product can help them achieve future goals.
- How can we help you meet your long-term goals? Getting specifics on the needs of your clients will help you create a unique solution designed for their needs.
- What is the long-term impact of using our product? Get their feedback on how your product has created a lasting impact.
- Are there any initiatives that you personally would like to achieve that our product or team can help with? Again, you want to continue to provide products that help your customers excel.
- What will you need from us in the future? This will help you anticipate the customer's business needs.
- Is there anything we can do to improve our product or process for working together in the future? The more feedback you can get about what is and isn't working, the better.
Before you can start putting together your case study, you need to ask your customer's permission.
If you have a customer who's seen success with your product, reach out to them. Use this template to get started:
Thank you & quick request
Hi [customer name],
Thanks again for your business — working with you to [solve X, launch Y, take advantage of Z opportunity] has been extremely rewarding, and I'm looking forward to more collaboration in the future.
[Name of your company] is building a library of case studies to include on our site. We're looking for successful companies using [product] to solve interesting challenges, and your team immediately came to mind. Are you open to [customer company name] being featured?
It should be a lightweight process — [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results. This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!)
In any case, thank you again for the chance to work with you, and I hope you have a great week.
If one of your customers has recently passed along some praise (to you, their account manager, your boss; on an online forum; to another potential customer; etc.), then send them a version of this email:
Hey [customer name],
Thanks for the great feedback — I'm really glad to hear [product] is working well for you and that [customer company name] is getting the results you're looking for.
My team is actually in the process of building out our library of case studies, and I'd love to include your story. Happy to provide more details if you're potentially interested.
Either way, thank you again, and I look forward to getting more updates on your progress.
You can also find potential case study customers by usage or product data. For instance, maybe you see a company you sold to 10 months ago just bought eight more seats or upgraded to a new tier. Clearly, they're happy with the solution. Try this template:
I saw you just [invested in our X product; added Y more users; achieved Z product milestone]. Congratulations! I'd love to share your story using [product] with the world -- I think it's a great example of how our product + a dedicated team and a good strategy can achieve awesome results.
Are you open to being featured? If so, I'll send along more details.
Case Study Benefits
- Case studies are a form of customer advocacy.
- Case studies provide a joint-promotion opportunity.
- Case studies are easily sharable.
- Case studies build rapport with your customers.
- Case studies are less opinionated than customer reviews.
1. Case studies are a form of customer advocacy.
If you haven't noticed, customers aren't always quick to trust a brand's advertisements and sales strategies.
With every other brand claiming to be the best in the business, it's hard to sort exaggeration from reality.
This is the most important reason why case studies are effective. They are testimonials from your customers of your service. If someone is considering your business, a case study is a much more convincing piece of marketing or sales material than traditional advertising.
2. Case studies provide a joint-promotion opportunity.
Your business isn't the only one that benefits from a case study. Customers participating in case studies benefit, too.
Think about it. Case studies are free advertisements for your customers, not to mention the SEO factor, too. While they're not promoting their products or services, they're still getting the word out about their business. And, the case study highlights how successful their business is — showing interested leads that they're on the up and up.
3. Case studies are easily sharable.
No matter your role on the sales team, case studies are great to have on hand. You can easily share them with leads, prospects, and clients.
Whether you embed them on your website or save them as a PDF, you can simply send a link to share your case study with others. They can share that link with their peers and colleagues, and so on.
Case studies can also be useful during a sales pitch. In sales, timing is everything. If a customer is explaining a problem that was solved and discussed in your case study, you can quickly find the document and share it with them.
4. Case studies build rapport with your customers.
While case studies are very useful, they do require some back and forth with your customers to obtain the exact feedback you're looking for.
Even though time is involved, the good news is this builds rapport with your most loyal customers. You get to know them on a personal level, and they'll become more than just your most valuable clients.
And, the better the rapport you have with them, the more likely they'll be to recommend your business, products, or services to others.
5. Case studies are less opinionated than customer reviews.
Data is the difference between a case study and a review. Customer reviews are typically based on the customer's opinion of your brand. While they might write a glowing review, it's completely subjective and there's rarely empirical evidence supporting their claim.
Case studies, on the other hand, are more data-driven. While they'll still talk about how great your brand is, they support this claim with quantitative data that's relevant to the reader. It's hard to argue with data.
An effective case study must be genuine and credible. Your case study should explain why certain customers are the right fit for your business and how your company can help meet their specific needs. That way, someone in a similar situation can use your case study as a testimonial for why they should choose your business.
Use the case study questions above to create an ideal customer case study questionnaire. By asking your customers the right questions, you can obtain valuable feedback that can be shared with potential leads and convert them into loyal customers.
Editor’s Note: This article was originally published in June 2021 and has been updated for comprehensiveness.
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Showcase your company's success using these free case study templates.
Key Study Skills
- Assignment Calculator
- Managing nervousness
- Allocating time and using the marking system
- Using the reading time effectively
- Answering multi-choice and short answer questions
- Answering essay and case study questions in exams
- Managing exam stress
- Academic Skills for Success
Answering essay questions in exams
Writing an essay in an exam is similar in many ways to writing an essay for an assignment: It needs to be clearly structured, and your ideas need to be linked and supported by evidence.
Essay questions in exams
- Read the question through carefully to make sure you are answering what has been asked. Missing one part of a question can cost you a lot of marks.
- Make a quick plan of the points you want to include in your answer.
- Use essay structure: introduction, points, conclusion. But if you run out of time, it can be a good idea to write notes.
- Get right to the point from the beginning. Use the words from the question to write your first sentence. For example:
Question: What do you think is the most important intercultural communication issue in New Zealand? First sentence: At present in New Zealand the most important intercultural communication issue is...
- Remember to include one idea per paragraph, and to begin each paragraph with a clear topic sentence.
- Make sure your writing is legible.
- Grammar, punctuation and spelling are not as important as in an assignment but should still be of a good standard.
Answering case study questions
Exam questions that ask you to anlayse case studies (also called scenarios) are usually designed to test your ability to relate theories and concepts to real-world situations.
Preparing for case studies before the exam:
- Start by identifying the theories and concepts covered in your course. Organise and review the information you have on these theories/concepts so you understand them.
- Practice reading case studies and identifying relevant information. It's probably useful to practice doing this with a time limit as you will have one in your exam.
- Practice relating concepts and theories to real-world situations: ask lecturers and check textbooks for practice examples. It is also worth checking past exams for your course to see if there are examples of case study questions.
During the exam
- Take time to plan: Have a clear idea of how much time you have to answer the question. Then plan to spend some time reading the exam question, the case study and planning your answer. Take time to make sure you have understood the case study and know what the exam question is asking you to do:
- Read the exam question(s)
- Then skim read the case study to get the general idea. Highlight or underline key points
- Reread the question to make sure you understand it and to focus your attention when you reread the case study.
- Reread the case study carefully. Make a note of any ideas that you think of.
- Answer the question linking relevant theories and concepts to specific information from the case study. Usually you will need to write your answers in clearly formed paragraphs which have a clear topic that is well-supported with evidence and examples.
- Instead of simply describing or restating information from the case itself, use specific details or examples to support the points you are trying to make. This is where you link theory to the facts from the case study.
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Case Study Interview Examples: Questions and Answers
- What would be your approach for introducing a product into a foreign market? What are the risks and benefits to consider i.e. producing in your own country vs producing in the new country, etc?
- Company ABC is struggling, should it be restructured? Identify the three main problems it's facing. What is the most important problem the company is facing? How would you recommend the company address this problem? How would you turn this company around? Provide your reasoning for your recommendation(s).
- A toy company has been experiencing decline sales for the last two seasons. Research suggests that introducing several new product lines is the solution. Develop a marketing strategy for the company's largest product line, including pricing, product packing, etc.
- A large chain of retail clothing stores is struggling with profitability. Bases on your review fo the company's financial statements, what problems can you identify? Can this company be turned arounds? How would you go about deciding?
- A new Eddie Bauer Store is being opened up in London. Discuss all the marketing issues regarding the opening of this new location.
- Take in information quickly and remember what you hear.
- Identify key issues, prioritize and logically solve problems.
- Make quick, yet accurate, decisions.
- Manage time efficiently.
- Perform under pressure.
- Be aware of resource constraints.
- Identify customer needs.
- Be original and creative.
- Please provide the total weight of a fully loaded Jumbo Jet at the time of take off.
- How many light bulbs are there in the United States?
- How many photocopies are taken in the United Kingdom each year?
- How much beer is consumed in the city of New York on Fridays?
- How many people sell AMWAY products in the United States?
- If there are 7,492 people participating in a tournament, how many games must be played to find a winner?
- How many golf balls will fit in the Empire State Building?
- How many car tire are sold in Canada each year?
- Given thhe numbers 5 and 2000, what is the minimum number of guesses required to find a specific number if the only hint you're given is "higher" and "lower" for each guess made?
- How do you determine the weight of a blue whale without using a scale?
- Take time to think before you answer the question.
- If given a pen and paper, take notes and write down key information. Use the paper to make calculations, write down ideas and structure your answer.
- Ask additional questions if you feel you are missing information. The interviewer is often expecting you to ask to find missing information.
- Use lateral thinking and be creative. There isn't always just one right answer. Just make sure your answer is backed up by sound logic and numbers that make sense.
- Make sure you know your math. At minimum you'll need to perform some basic arithmetic or mathematical calculations.
- These quesitons are often used to test your ability to structure, as well as your ability to think laterallly, make logical links and communicate clearly.
- Make mental calculations quickly by making sensible estimates and rounding numbers up or down.
- Does your answer make sense? If you're answer doesn't make sense, chances are you've made a bad assumpation, estimate or calculation. Go back and carefully check your work and provide a new answer.
- You can use business frameworks (SWOT, Porter's Five forces, etc.) or mind mapping to support your analysis and answers, as long as it makes sense.
- Many market sizing questions revolve around issues being faced by an organization or industry. Commercial awareness can be very important to answering market sizing questions.
- How would you work with a subordinate who is underperforming?
- You're consulting with a large pharmacy with stores in multiple states. This company has improved sales but experienced a decrease in revenue. As a result, it is contemplating store closings. Explain how you'd advise this client?
- You are working directly with a company's management team. It is organizing a project designed to significantly increase revenue. If you were provided with data and asked to supervise the project, what steps would you take to ensure it's successful?
- You have been assigned to work with a small company that manufactures a popular product. However, a competitor begins selling a very similar product which incorporates state of the art technology. What would you advise your client to do?
- You have been assigned to advise a company with a large Western European market. Company management wants to open the Chinese market. What advice do you have for this company?
- The firm has assigned you to consult a company intending to drop a product or expand into new markets in order to increase revenue. What steps would you take to help this company achieve its objective?
- You have been assigned to consult a shoe retailer with stores throughout the nation. Since its revenue is dropping, the company has proposed to sell food at its stores. How would you advise this client?
- Vault Guide to the Case Interview
- Vault Career Guide to Consulting
- Case in Point: Complete Case Interview Preparation
- Mastering the Case Interview
- Ace Your Case! Consulting Interviews (series 1-5)
- Bain Case Interview Preparation
- BCG - Interactive Case
- Cornerstone Research Cases
- Deloitte - Case Interview Preparation
- Gotham Consulting Case Studies
- McKinsey Interview Prep
- Mercer Case Study
- Oliver Wyman - Practice Case Studies
- pwc Case Studies
Management Case Study with Questions and Answers
Writing case studies is an essential part of management. Various graduations, as well as post graduation degree courses, is offered on multiple managerial stream and specializations. The questions and answers are an essential part of the case study.
There can be different sets of questions and answers for different management specializations. You need to prepare study and write very well in all these case study question answer assignment sets. You need to follow simple rules and tips to write these answers accurately for getting the top grades.
A case study report help online service can be the best option for you in writing the answers correctly. You will surely/assuredly get the highest grades by availing of their services. Since the services are entirely online, it saves a lot of time money and energy of the students. In this blog, we will discuss/debate a few tips to write the Management Case Study questions and answers in the best way.
What Are the Most Frequent Questions in Management?
Common questions on marketing management are as follows:
- How to apply the SWOT analysis ideally for the well-being of company X?
- How to apply PESTEL analysis?
- How to do proper market segmentation?
- How to do the best market survey?
- How can you do the best marker positioning of your newly launched product in the market?
- What are the best ways to fix branding?
- How to build up brand loyalty among the target customers?
- How can you apply the BCG matrix?
- How to do the best market forecasting in an ideal way?
- What can you do to utilize the online marketing mode most efficiently?
- How to do intertribal marketing?
- How to achieve benchmarking?
- How can you do brainstorming?
- How to make an outstanding patent or goodwill in a market?
- How to boost up the sales rate with a well-planned market strategy?
- How to set the questionnaires for an effective national as well in the international market survey?
- How to know each requirement and demands of the target customers?
- How to meet exact needs of the customers?
- How to improve the quality of your offered products and services?
The answers to all the questions mentioned above need to be substantiated with relevant practical examples from the current industry. A reputed Case Study Assignment Help online service provider can provide you with the best examples from the current industry.
Typical Questions in Financial Management Are As Follows:
- How to plan for the best budget in favors of company X?
- How to do annual financial forecasting for any company?
- How can you maximize the chances of financial gain and minimize the possibility of financial losses in the future with the help of various useful financial models?
- How to do a financial leveraging?
- How to do a very useful financial auditing?
- What are the best financial models and plans for the benefits of any organization?
- How to withstand financially even amidst an economic slowdown?
- What are the best financial management strategies to strengthen the private as well as public sector banks or financial institutions?
Case study analysis assignment writing can guide you the very best in this respect. He will provide you with the best examples from the current financial industry.
Common Case Study Questions on Human Resource (HR) Management
- How to do the best HR auditing?
- What are the best recruitment tactics by any company?
- How to boost the workforce of any company?
- How to handle attrition rates and headhunting of the top company staff?
- What is the main difference in HR department handling of both government and private sector companies?
- How can you pan the best performance appraisal scheme to motivate the employees?
- How to purpose the most appropriate salary scales for the staffs at various positions?
- How to plan proper incentives and overtime money for the employees?
A trustworthy online case study assignment essays writing service provider can give you an obvious idea on answering all the questions as mentioned above with the top examples. I your case study assignment paper a particular company issue am presented and you are asked to solve it with your own managerial as well as analytical skills. You also need to answer the case study questions in the best way to impress your college faculties.
Common Case Study Questions on Systems Management
Today, the Information Technology (IT) or the solar systems management firms a significant part of the MBA or any other business management course. The application of software is now compulsory in any professional field. A few common questions on systems management are listed below:
- How to apply software for a company’s managerial activities?
- How to make the IT backbone of your company healthy?
- What type of computer operators and software engineers are required for your company?
- How to apply computer software to various departments of your company?
- What types of software tools and technologies are the most applicable to your organization?
- How to handle multiple software technologies for managerial applications?
- How to manage and protect the software from different viruses?
In answering these questions also, you need to give the best examples from the ongoing software industry.
Today, operations management is one of the significant managerial specializations. Some
Common Questions on Operations Management Are As Follows:
- How Operations Management Help in research and development (R and D) department of a company?
- How to reduce the production of defective articles?
- How to build the best use of the Delphi technique?
- How to utilize the best statistical models for various operations management applications?
- How to improve and benchmark the technical advancement of your company with the help of operations management applications?
Relevant examples are to be given from various production industries and firms while answering the case study questions mentioned above. The standards must be true and proper. The answer must be added with the best illustrations. You need to follow specific format and style while writing the answers as guided by your business school. Any plagiarism or copy-pasted content should not be there in your assignment paper. It should too be free of any spelling, grammatical or punctuation errors. If you follow these rules, you can get the highest grades in your case study assignment questions and answer papers as well as sessions.
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What Is a Case Study Interview? Sample Case Study Questions and Answers
What is a case study interview, standard case interview question, logical case study interview questions, business case study questions.
There are many types of job interviews that you will face in your job hunt- HR interviews , behavioral interview questions , panel interviews , group interviews , screening interviews , etc., are just a few to name. But each of them is equally challenging, some more than others.
Today, we will discuss another addition in this series of job interviews, Case Study interviews.
In this blog, we will dive deep into understanding what are case study interviews all about, followed by some crucial sample case study interview questions and answers to help you ace your upcoming interview.
A case study interview is one where recruiters ask hypothetical business-related questions, to which the candidates have to provide recommendations accordingly.
The reason for these case study interview questions is to test the candidate's problem-solving abilities and quick-thinking capabilities.
Although every interview requires thorough preparation, case study interviews need a little more attention to ace.
Case study interview questions
It is important to know about the types of case study interview questions before we go looking for answers. Case study interview questions are of 4 types, namely:
- Standard case study questions and answers
- Market sizing case study questions and answers
- Business case study questions and answers
- Logical/ trick case study questions and answers
Here are a few sample case study questions and answers to help you understand better.
How would you introduce a product into a foreign market? What are the risks and benefits to consider i.e., producing in your own country vs producing in the new country, etc.?
“My first step will be to study the targeted market and understand the customers’ demands and requirements. Next, examine the cost of production in the new country and compare it to domestic production. Once we have answers to these crucial factors, my next step is to draw up a marketing strategy that will appeal to new customers.Every customer base reacts differently to different advertisements. This makes it crucial to nail the right marketing recipe especially when introducing your product to a new customer base.”
If a company is struggling, should it be restructured? Identify its three main problems. What is the most important problem the company is facing? How would you recommend the company address this problem? How would you turn this company around? Provide your reasoning.
“If I see a company struggling, my first action will be to identify the problem areas and break it down to the most critical one. Once that is done, I will suggest a few reforms the company can undertake and give them 6 months to a year’s time. If the condition still does not improve, I would suggest a performance analysis of the problem areas, ask them to take a call accordingly. I am not pro to downsizing hence I suggest it as the final option when all other reforms have failed.”
Why are manhole covers always round and not square?
“The reason why manhole covers are round is because a square cover if turned diagonally will fall right through. On the other hand, round covers will get stuck if turned diagonally.”
There are 23 football teams playing in a tournament. What will be the least number of games played to find a tournament winner?
“Given there are 23 teams contending and each round will only present 1 winner, the final winner can only be declared after 22 rounds.”
How will you put a giraffe in a fridge?
“I’ll open the fridge, put the giraffe in and shut the door.”
Tip: Remember, no specifics were provided. So, keep your answer simple and witty.
A woman and daughter walked into a restaurant. A man walked past and the women both said “Hello, Father”. How is this possible?
“The answer is rather simple and have only 2 options. He’s either a church priest or his name is Father.”
How will you work with an underperforming team member?
“To work with an underperforming teammate, my first step will be to understand what drives them and the reason for their lack of optimum productivity. Once I have this information, I will try to give them a friendly advice and try to encourage them more to perform better with small gestures like a team lunch. If I am on the same work level with my teammate, I am not the right person to remind them of the implications of lagging behind. Hence my approach to keep them encouraged.”
Market sizing case study questions
- Please provide the total weight of a fully loaded Jumbo Jet at the time of take off.
- How will you weigh a blue whale without using a scale?
- How many people sell XYZ products in India?
- How many photocopies are taken in India each year?
These case study interview questions should be tackled carefully. Here are a few tips to face such case study questions and answers;
- Take time to gather your thoughts before answering
- Note down the key information and for calculations
- Be confident of your math skills
- Ask additional questions if you feel you are missing some information
- These questions test your ability to think laterally, logically, structurally and communicate effectively
- Use business frameworks like SWOT analyses to frame your answers
- Be aware of your market scenarios as most of market-sizing cast study interview questions test your awareness.
Hope these sample case study interview questions and answers were helpful.
In addition, when preparing to answer these questions, always carry a pen and notepad to note down information, basic calculations, etc. Secondly, ask more questions to collect more information you find lacking.
Apart from these, always practice case study interview questions and answers at home to build confidence.
All the Best!
9 Types of Questions in Actual Case Interviews
Case interviews at management consulting firms are among the most difficult job interviews, but they are also quite predictable. Once you know the types of questions they ask, preparation is straightforward.
Using years of experience at McKinsey, as well as field reports from thousands of candidates, I’ve crafted a list of 8 common case interview questions, and in this article, I’ll show you how to answer each of them.
Case interview questions – Overview
Types of case interview questions .
Most questions in case interviews belong to one of these 9 types:
1. Framework/issue tree questions 2. Market-sizing and guesstimate questions 3. Valuation questions 4. Brain teaser questions 5. Chart insight questions 6. Value proposition questions 7. Information questions 8. Math problems 9. Solution-finding questions
In this article, we’ll discuss how to answer each question, along with the necessary tips and tricks.
How to answer case interview questions
There are the fo ur basic steps to answer case interview questions:
- Step 1: Clarify any unclear points in the question
- Step 2: Announce approach and ask for time
- Step 3: Draw issue trees to solve the given problem
- Step 4: Pitch your answer and end with a takeaway conclusion.
This general outline may vary depending on each type and each question – for example, brain teasers or information questions need only the last step, while market-sizing and framework questions need all four steps to deliver the perfect answer.
Type 1 – Framework/Issue tree questions
These are on top of the list among popular case interview questions!
If the interviewer asks you to identify factors contributing to a problem or to break down an entity (such as the revenue of a business), he/she is telling you to draw an issue tree.
And to draw a spot-on issue tree, you need to master consulting problem-solving foundations , the MECE principle , and common consulting frameworks . You should check out our other articles on these topics before moving on, because mastering the issue tree is the key to acing every possible case interview.
You also need good business intuition to draw good issue trees, so that’s all the more reason to start reading every day.
Gastronomia – a gourmet restaurant chain has found the turnover rate among its highly-skilled chefs increasing dramatically for the last 3 years; this has led to a noticeable decline in food quality and increased training costs, among other negative effects.
Which factors would you consider when tackling this turnover problem?
Job: Factors from the job itself. Further divided into 3 sub-branches
- Compensations: are the salaries, bonuses, and benefits attractive enough?
- Difficulty: is the job too difficult?
- Nature: is the job too boring, too unengaging, too repetitive…?
Company: Factors from the work environment within the restaurant chain, surrounding the affected jobs. Further divided into 2 sub-branches
- Cultural environment: is the culture at Gastronomia compatible with the chefs?
- Physical environment: is the physical working environment at Gastronomia safe, comfortable, convenient…?
Competitors: Factors from outside the restaurant chain, related to competing job offers. Further divided into 2 sub-branches.
- Inside industry: are other restaurant chains competing with Gastronomia for skilled personnel?
- Outside industry: are there new career options or changes in existing alternatives that draw chefs away from restaurant chains like Gastronomia?
For detailed guides on issue trees, frameworks and their principles, see the articles on Issue Trees , Case Interview Frameworks, and MECE Principle
Type 2 – Market-sizing & guesstimate
These questions go along the lines of “How many trees are there in Central Park?” or “What’s the market size of pick-up trucks in the USA?”
The key to nailing market-sizing and guesstimate questions lies in not the closest results, but the most logical and structured approaches. In fact, the interviewer expects you to follow these four steps:
Step 1: Clarify: Make sure you and the interviewer are on the same page regarding every detail and terminology, so you won’t be answering the wrong question.
Step 2: Break down the problem: Break the item in the question (number of trees in Central Park, market size of pickup trucks) down into smaller, easy-to-estimate pieces.
Step 3: Solve each piece: Estimate each small piece one at a time; each estimation should be backed by facts, figures, or at least observations.
Step 4: Consolidate the pieces: Combine the previous estimations to arrive at a final result; be quick with the math, but don’t rush it if you aren’t confident.
Unless you come up with something about 10 times the reasonable estimate, don’t worry about being “wrong” – the interviewer is unlikely to have a “correct” number in mind, he/she just wants to see your structured mindset.
This question type is so common, we devote a whole article to it, and our Case Interview End-to-End Secrets Program have a separate package on these questions. Check out our comprehensive guide on Market-Sizing & Guesstimate Questions for more details!
Now, here’s a quick example for you to try and get used to this type:
How many smartphones are sold each year, globally?
- Smartphones are phones using exclusively touch-screens.
- “Sold” means sold to the end-consumers.
- The market size is calculated at present.
Break down the problem:
The global smartphone market can be divided into three segments – developed countries, developing countries, and undeveloped countries.
In each segment, the annual unit sales of smartphones depend on four variables:
- The percentage of “phone-owning age” people among the population
- The percentage of smartphone owners within the “phone-owning age” group.
- The average, annual, per capita “consumption” of smartphones for those owners.
Solve each piece:
- The population is 1.5 billion in developed countries, 5.5 billion in developing countries, and 1 billion in undeveloped countries.
- 80% of the world population is in the “phone-owning age” (Global life expectancy is 70 and everyone older than 15 years counts towards the “phone-owning age” group)
- 100% of the phone-owning age in developed countries will own a smartphone; the figure in developing countries is 75%, while in undeveloped countries it’s 10%.
- The average smartphone user replaces their phone every 3 years – so they “consume” 0.33 phones each year.
=> Estimated global smartphone market: 1.53 billion units per year
=> Actual 2019 global smartphone sales: 1.37 billion units (error margin: 11.7%).
This market-sizing question is solved using a four-step process, which is explained in this article: Market-Sizing & Guesstimate Questions
Type 3 – Valuation questions
Valuation questions are about estimating the monetary value of a business, and these are very popular in case interviews too!
Valuation questions are a blend of guesstimation/market-sizing, math, and business. They also require basic finance knowledge. There are three ways to estimate the value of a business:
- The NPV Method: take the net cash flow generated by the business, and discount it to the present to account for time value of money. Basically “this company is worth X dollars because it gives me Y dollars over Z years”. This approach works best when the cash flow from the business is positive and stable.
- The Market Method: take one index of the firm (which can be stocks or anything depending on the industry) and multiply it with an industry multiple (the value of one unit of the said index). In other words, “this company is worth AxB dollars because it has A traffic and each traffic is worth B dollars”. This approach works best when the market is transparent and data on similar firms are accessible – usually with major, established industries such as commercial airlines.
In real case interviews, you have to justify your approach then ask the interviewer to give you the necessary data.
Our client wants to sell his organic-food restaurant (called “Cato’s Cabbage Farm”) to retire. How much is his restaurant worth?
(Supposed the interviewer gives you the following data: his current income from the restaurant is $100,000 per year; two other restaurants in the neighborhood – one with 2 times more customers, and another about 0.75 times, have been sold at $1,800,000 and $1,000,000 respectively).
NPV Method: Cato’s Cabbage Farm value = $100,000 / 10% = $1,000,000
Assume the number of customers for Cato’s Cabbage Farm is 1 “customer unit”, then the two neighborhood restaurants get 2 and 0.75 “customer units”.
- Industry multiple: ($1,800,000+$1,000,000) / (2+0.75) = ~$1,018,182
- Cato’s Cabbage Farm value = $1,018,182 x 1 = $1,018,182
Type 4 – Brain teasers
Brain teasers are the least predictable case interview questions – but even these can be learned!
Brain teasers are riddles designed to test unconventional, creative, and logical thinking. A famous example of this is Accenture’s “How do you put a giraffe in a fridge?”.
Although not as popular as before, brain teasers might still appear in consulting interviews; therefore, you should spend some time to prepare.
Most brain teasers can be allocated into these seven types:
- Logical questions are pure logic riddles – there’s no trick, no illusion, no creativity.
In our Case Interview End-to-End Secrets Program , there are +200 brain teasers to help you prepare for these “unpredictable” questions. You can also read our article about Case Interview Brain Teasers for insights on all of these exciting brain teasers, as well as 30 example questions and answers!
How do you put a giraffe in a fridge?
Open the fridge, put the giraffe in, then close the fridge. The question never says how big the fridge or the giraffe is.
For the logic and approach behind each kind of brain teasers, see the article on Brain Teasers.
Type 5 – Chart insight questions
You can’t be a management consultant without mastering the use of charts – the complex, scary-looking real-world charts such as those included in our Case Interview End-to-End Secrets Program.
In management consulting and case interviews, most charts are one (or a combination) of these four basic types:
- Bar charts compare the values of several items at one point in time, or 1-2 items at several time intervals.
- Line charts illustrate time-series data, i.e trends in data over a continuous period.
- Pie charts illustrate proportions, i.e “parts of a whole” analyses.
- Scatter-plots use data points to visualize how two variables relate to each other.
To read these charts and answer chart-insights questions effectively, you must follow a structured, comprehensive process:
You can find a more detailed guide in the Charts section in our article about Consulting Math.
What can you draw from the following chart?
Trends in chart:
- Steady rise in the number of confirmed deaths to about 70-80 per million;
- Both changes started around March 10-11.
- These sudden rises can be explained by events occurring in early-March, and 2.
- If number of cases is kept low, the threat from COVID-19 will remain minimal, considering a mortality rate of only 2%.
Type 6 – Value proposition questions
No business or consulting candidate can succeed without understanding the customers!
Value-proposition questions are not only about correctly identifying customer preferences, but also about analyzing and delivering the answer in a structured fashion. The former relies heavily on business knowledge and intuition, but the latter can be trained methodically and quickly. Personally, I use a “double issue-tree” – essentially a table with customer segments on one axis and proposed values on the other:
For segmenting customers, you can use the following table. However, don’t over-rely on it, since there may be more relevant and insightful question-specific segmentations.
In some cases, clarification is also necessary – both to avoid “answering the wrong question” and to narrow down the range of customers/values you need to cover in the answer.
What will a customer consider when buying a Toyota sedan?
Clarification: A sedan must be branded “Toyota” to be a Toyota sedan – cars with other Toyota-owned brands such as Lexus or Ranz do not count in this question.
Toyota sedans occupy the entry-level and mid-range price segments, so Toyota customers will be more price-conscious than, for example, Lexus customers.
They are also less likely to lean considerably towards one particular factor, so achieving a balance is extremely important.
- Comfort: Toyota sedans are mostly for everyday use, so customers should feel comfortable being inside the car.
- Utility: Toyota sedans are used for multiple purposes, so convenience for a wide range of uses is important.
- Purchase price: A car can be an expensive investment while Toyota’s low-to-mid-range customers are more price-conscious, so having a cheap/reasonable price is important.
- Fuel and maintenance: Maintenance and fuel costs over time are likewise inversely related to the decision to buy a Toyota sedan.
- Performance: Customers are usually drivers themselves, who often pay attention to the technical characteristics of the car (speed, acceleration, handling, etc.)
- Visual design: The car should possess the same level of visual appeal as other competitors in the same segment.
- Build quality: Parts of the car should be assembled in a reasonably good manner.
- Branding: The car should come from a well-known, reputable brand
- Personal preferences: Some customers choose specific cars simply because they “like” the car.
Type 7 – Information questions
In any problem-solving process, information is one of the overarching concerns!
“Information questions” essentially ask if the piece of data you use is obtainable in the first place. In real consulting work, data is not always available – client team members may refuse to cooperate or there’s simply no data on the subject.
There are many kinds of information sources in case interviews/consulting works, but I’ll divide them into primary and secondary sources. Primary sources means you must do the research yourself (or pay someone else to do it for you), such as customer surveys or mystery shoppings. If someone already did that research, and you use their results, it’s called a secondary source – you can get these from the client , the consulting firm you work for, or third-parties such as market research firms or external industry experts.
You can find out more about these sources and how to cite them in real case interviews through this free Prospective Candidate Starter Pack, which contains a glossary of data sources in consulting.
Our Prospective Candidate Starter Pack has a sheet containing all the possible sources of information in case interviews and consulting projects, among numerous other free resources; you can download and use it to answer these questions, by subscribing to our newsletter at the end of this article.
How do you assess your target customer’s preferences for sports cars?
Primary sources: customer survey, customer interviews, Secondary sources: industry reports, client sales reports, third-party expert interview, client expert interview
Type 8 – Math problems
A lot of information in case interviews and consulting work comes in the quantitative form, so you won’t escape Math by joining the consulting industry!
When you have to do the math, perform back-of-the-envelope calculations in a structured fashion, and say out loud what you’re writing. For one thing, it’s safe; for another, you show that you’re careful, organized, and reliable – just like actual consultants.
We have a Math Practice Tool right here! Use it every day, and you’ll be a master of mental calculations in no time flat!
We have a dedicated article on Consulting Math, which you should definitely read.
Type 9 – Solution-finding questions
What’s the point of analyzing a problem, if not to solve it?!
When dealing with solution questions, keep these four points in mind:
- Firstly, in case interviews as well as real consulting projects, solutions must always solve every root cause of a problem, so remember to check if your solutions are relevant and comprehensive.
- Secondly, every solution must be actionable – if your solutions are too expensive, too time-consuming, etc. for the client, they’re useless.
- Thirdly, the interview expects a highly-structured answer; so segment your solutions based on their characteristics (long-term vs short-term is the easiest segmentation)
Last but not least, deliver at least two solutions, preferably three to five. Otherwise, you’ll appear uncreative and lazy to the interviewer’s eyes.
Nailing these questions relies on having excellent business intuition; our Case Interview End-to-End Program has a dedicated Business Intuition package, but you should also train a habit of reading consulting and business articles daily, to sharpen your business mind.
A restaurant that relies solely on on-premise dining found the loss of adjacent parking space (due to termination of contract) harming their revenue. How can they fix that?
The solutions for the restaurant’s parking space problem can be divided into two types:
- Short-term solutions: Find new parking space around the neighborhood, or renegotiate for old parking space (possibly at a higher price).
- Long-term solutions: Introduce takeaway items and off-premise dining.
Reminders on case interview questions
The questions are not clear-cut in candidate-led cases.
There are two extremes in consulting case interview format: interviewer-led (McKinsey) and candidate-led (BCG, Bain).
Interviewer-led cases, on one hand, consist of multiple, clear-cut questions in a larger business case context; the candidate navigates through these questions to arrive at the solutions.
Candidate-led cases, on the other hand, have one big problem, which the candidate must break down into small pieces to identify the root causes and deliver solutions.
This list, therefore, is much more relevant to the interviewer-led format; nonetheless, this guide is still quite beneficial for candidate-led cases, because when solving that big problem, you’ll have to tackle small issues similar to the 8 aforementioned question types.
Mastering the fundamentals is crucial to consistent performance
Although it’s good to study the case interview questions, it is no substitute for mastering the fundamental principles.
Learning the exercises without the basics is like building a house without a foundation. My poor neighbor’s house developed a huge crack right down the center because of its weak foundation, so make sure to build your case interview prep a strong one by knowing the basics first.
Once you’ve mastered the fundamentals, you’ll become much more flexible – this quality is getting increasingly important because case interviews are getting less predictable, and more realistic.
If you haven’t, I advise you to read these articles (especially the first 4) before practicing the question types:
- Case Interview 101
- Issue Tree – The Complete Guide
- MECE Principle
- Case Interview Frameworks
- McKinsey Case Interview – Interviewer-led Format
- BCG & Bain Case Interview – Candidate-led Format
Expect the unexpected
If you study those nine question types, rest assured that you’ve covered the majority of questions in case interviews.
However, these are not all the possible questions you might be given. In actual cases, there are always questions that cannot be categorized neatly. If you do not prepare for these questions, it’s easy to be thrown off-balance.
So, how do you prepare for “the unexpected”?
- Master the basics: Focus your efforts on the basics, once you’ve mastered them it’d be comfortable to move on to higher, more sophisticated levels.
- Business Intuition : You need business intuition for a business-related job, it’s simple as that. Nearly every case concerns business in one way or another – even public sector cases. This is why we also teach business intuition in our Case Interview E2E Secret Program.
- Have mock case interviews : Practice case interviews with ex-consultants will help you get a sense of what might happen or how you might be evaluated in actual cases. Highly experienced coaches from MConsultingPrep will review your performance, giving you the most valuable feedback and actionable tips & techniques.
Scoring in the McKinsey PSG/Digital Assessment
The scoring mechanism in the McKinsey Digital Assessment
Case Interview End-to-End Secrets Program
Elevate your case interview skills with a well-rounded preparation package
Six types of charts in case interview are: Bar/Column chart, Line chart, Percentage chart, Mekko chart, Scatter plot chart, Waterfall chart.
A case interview is where candidates is asked to solve a business problem. They are used by consulting firms to evaluate problem-solving skill & soft skills
Case interview frameworks are methods for addressing and solving business cases. A framework can be extensively customized or off-the-shelf for specific cases.