Cadbury Case Study

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  • 3.  Evolution of Cadbury's  Inception in India in the year 1948  India’s leading confectionary manufacturer  Cadbury India operates in five categories  Cadbury India ltd. Is a part of the Kraft foods group  Enjoys the value of highest market share  Cadbury is the no. 1 confectionary company in the world REAL TASTE OF LIFE……..
  • 4. FUNCTIONAL DEPARTMENTS  Cadbury's focuses mainly on the following departments :-  Cadburys HR department  Cadbury FINANCE department:  MARKETING department  R & D Department  PRODUCTION department REAL TASTE OF LIFE……..
  • 5. The real taste of life
  • 6. World’s NO 1 Biscuit
  • 7.  Kraft foods inc. Is an American confectionery  Food and beverage corporation.  It markets many brands in more than 155 countries  It deals with various sectors  Hurdles to enter in Indian market
  • 8.  ADVANTAGES x DISADVANTAGES Fear of complete cost savings makeover revenue synergies revenue synergies Risk of diminishing Cadbury's brand Huge market share Huge market share Disagreement for the successful product launch successful product launch brand name
  • 10.  Product reach  Affordable price  Suitable for all age group  Variations in packing  Sustainable  USES TQM
  • 11. BOURNVILLE  Origin of cadbury’s “bournville”  “Dark chocolate”
  • 15. Raksha DIWALI bandhan
  • 17. Halls Dairymilk Perk 5star Gems Bournvita Bournvita Tang Dairymilk 5Star Nutties Temptation Celebrations Bournville OREO CADBURY Silk High range Mid range Low range “ECONOMICAL”
  • 19. CONFECTIONERY INDUSTRY MARKET SHARE Mints and Bubble lozenges Lollipops gum 7% 2% 3% Chewing gums 6% Chocolates 46% Eclairs & toffees 18% Hard-boiled candies 18%
  • 20. PROBLEMS :- CAUSES : - IMPACT : -
  • 21.  Replaced the batch of 2002  Proper product packaging  Purity seal  “Testimonial“ by a great celebrity Amitabh Bachan!!

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Case Study On Cadbury’s Digital Marketing Strategies [Download PDF]

  • November 23, 2022

cadbury dairy milk case study ppt

Table of Contents

Did you know that Cadbury initially sold drinking chocolate and labelled itself a healthy drink? This was way back in 1824, and well, fast forward to 2022. All we can think of when one says chocolate is Cadbury. What happened between these years (or centuries) is a testament to how Cadbury jumped on every opportunity and established its brand name worldwide.

To sell really tasty chocolate isn’t that difficult, but to sell it as Cadbury does, is something to learn from! This blog will discuss how Cadbury used the digital platform for branding and earned a name for itself amongst the competition. 

Let’s first understand more about Cadbury’s digital marketing strategies;

About Cadbury

Cadbury built its very first manufacturing unit in India in 1948. They now have a total of five manufacturing units and one cocoa operation across India. The market share of Cadbury India is around 70%, which is the highest in the world. India’s favourite chocolate, Cadbury Dairy Milk, is a benchmark for all the other chocolates. These are some of Cadbury’s products:

  • Celebrations

Beverages: Cadbury Bournvita

View this post on Instagram A post shared by Cadbury Bournvita (@cadburybournvita)

Oreo Biscuits

Cadbury dairy milk mousse

You can play with Oreo Biscuits also, just like her 😉

Since 1965, Cadbury has been leading the cocoa cultivation development. This is with regard to their collaboration with the Kerela Agricultural University and their constant training sessions with cocoa farmers on its cultivation.

Why Should Marketers Study Cadbury’s Digital Marketing Strategies?

Marketers must study Cadbury’s digital marketing strategies because they can get inspired by them and try to implement some of those strategies for their brands. Here are four of the many things marketers can learn from Cadbury: 

1. Use Brand Name to Increase Visibility.

The Cadbury logo is always displayed on all its products, ensuring customers know who made their favourite chocolate bars.

When was the last time you heard “Nestlé Kit Kat” mentioned?

Did you hear about Cadbury Dairy Milk Silk before?

Almost certainly never. When compared to the way Cadbury chocolate is marketed, “Cadbury’s Crème Egg,” “Cadbury’s Roses,” and, of course, “Cadbury’s Dairy Milk” seems a lot more natural because that is how we are familiar with them. In this way, Cadbury’s chocolate is instantly recognisable. You can use your brand name, too, to make your product more identifiable.

2. Consistency

Just in the UK, Cadbury sells over 276 goods, including bars, bags, ice creams, desserts, biscuits, travel exclusives, spreads, beverages, food products, and seasonal products for Christmas, Easter, and Halloween.

Cadbury Christmas chocolates collection

Despite having such varied products, Cadbury develops products that are consistent with their brand – nothing seems out of place or as if it were made by someone else. As a result, when consumers desire a Cadbury product, they know what to look for and what to expect when they get it.

3. A Style Guide

Every page should be consistent, according to a basic rule of web design. Suppose certain pages on your website have a completely different layout, typeface, or colour scheme than others. In that case, the consumer may become confused and believe they’ve left your site and landed on another.

Cadbury logo

To promote exposure and familiarity, a great brand requires consistency. This implies that your name, logo, colours, tone of voice in your writing, and other branding elements should be consistent across your website, social media pages, email newsletters, and physical marketing materials. If you’re launching a new product, pay attention to how you show it online and advertise it to your target audience.

4. Adapting to Changes

Cadbury continues to update its product offering to keep up with the newest consumer trends and adapt to its changing market, as evidenced by its extensive product range. With 538 abandoned goods, the firm knows when to retire a product that isn’t profitable enough and when to attempt something new.

Cadbury, for example, will produce Dairy Milk chocolate with 30% less sugar next year, maybe because people are more concerned about living a better lifestyle than ever. But, through it all, it knows how to maintain its brand despite product and market changes.

The same rationale can be applied to your marketing strategies. Whether it’s a new social networking platform or Google making adjustments to AdWords (or as it’s now known, Google Ads), the internet marketing landscape is continuously shifting. The most important thing for marketers to do is to assess these developments and efficiently adjust to them without losing sight of their brand.

Determine whether you should attempt a new social media platform, establish a new ad campaign, or send out a series of mailshots. But remember what your brand is, how you want to be perceived, your objective, and who you’re aiming for when you do.

Cadbury’s Digital Marketing Strategies 

1. cadbury’s social media marketing strategies & case study.

Cadbury entered the social media realm with the intent to revolutionize its marketing strategies and step back from Television and other traditional forms of advertising. Here is how they are currently performing on different social media platforms: 

Cadbury’s Instagram Marketing Strategies

Cadbury has different Instagram accounts for each of its products. This allows them to keep their marketing more focused on that particular product and adhere to the audience consuming it. Each account has different content, colour themes, and overall presentation.

Here is the follower count of Cadbury’s most famous products (as of November 2022):

Each of these brands post content that is specialized to their own product. BournVita recently ran a campaign with the saying “Maa Kabhi retired nahi hoti” on their Instagram page. This goes well with their brand language since BournVita’s TV ad focuses on the relationship between a child and their mother. Hence, even across different platforms, their brand image stays the same.

Maa kabhi retired nahi hoti- Cadburys Instagram marketing strategies

On the other hand, Dairy Milk’s Instagram page is filled with posts related to IPL since they sponsor the ground staff in IPL. 

View this post on Instagram A post shared by Cadbury Dairy Milk (@cadburydairymilkin)

Cadbury’s Instagram Analytics

Cadbury Dairy Milk is very active on Instagram space. The Instagram handle was created in 2016, and they are getting quite a good traction on the handle, as they use it to post updates, collaborations, and upcoming products there and interact with their audience. To date, they have around 254k followers and still growing.

Instagram analytical history for Cadbury dairy milk

Cadbury’s Facebook Marketing Strategies 

Cadbury also uses Facebook to publish similar content as Instagram for their Facebook audience. They have a much larger follower on each account on Facebook. 

Cadbury used Facebook to follow up on the 30-second television advertisement they published using the saas-bahu duo. This campaign was to brand their product, “Dairy Milk”, to build friendships and other relationships. They aimed to catch the sentiments of the otherwise negative duo, mother-in-law and daughter-in-law, and show them in a more loving and positive light. This proved to be successful because Cadbury could connect with their audience and make them emotional. 

According to a study by Medium , these were the following trends they experienced after their campaign on Facebook:

  • There was a 5.8% increase in top-of-mind awareness.
  • Facebook is alone responsible for a 5.1% boost in brand consideration.
  • 5.7% increase in TV reach
  • Increase of 8.1% in the number of people who watch light television.
  • Increase of 2.8% in spontaneous awareness
  • Tenfold increase in Facebook ad spend

Cadbury’s YouTube Marketing Strategies:

Unlike Instagram and Facebook, where Cadbury has different profiles for different products, Cadbury has only one channel on YouTube, with different sections for “Seasonal,” “Flavours,” and “Marvellous creations.” Cadbury has over 548K YouTube subscribers. They also use “YouTube Shorts,” YouTube’s most recent feature, to post short videos within 30 seconds. 

Cadbury Youtube shorts marketing strategies

Cadbury’s Youtube Engagement Rate

Cadbury’s YouTube engagement rate is 0.67%. They receive an average of 262 likes per post .

Cadbury's Youtube engagement rate

Cadbury’s Twitter Marketing Strategies

Cadbury also has separate accounts for its different products on Twitter. 

Cadbury Dairy Milk’s Twitter account is currently occupied by content about the ongoing IPL 2022. Similar to its Facebook and Instagram accounts, Cadbury Dairy Milk’s Twitter is occupied by content about its sponsorship of the ground staff. Cadbury has a strong social media presence, particularly on Twitter. Customers are kept engaged on Twitter by posting on a regular basis. Although there is much-repeated information across platforms and pages, this is understandable because it broadens the audience’s reach.

Cadbury’s key strength is its ability to engage its followers on social media since they are quite good at responding to customer comments and inquiries. This good aspect of the organisation aids in developing a welcoming and accepting brand image.

2. Cadbury’s SEO Strategies

Cadbury India has a gifting website where people can customise their chocolates for gifting purposes and place an order for the same. According to SEMRush, here’s an overview of how their domain is performing:

Cadbury's website SEO Campaign - Domain authority and backlinks

Cadbury’s organic keywords include

  • Cadbury India
  • Lumba rakhi
  • Cadbury celebrations
  • Cadbury happy birthday, and
  • Dairy milk silk,

Cadbury's top organic keywords

However, Cadbury does not have a website with the same name as its domain. Mondelez International, its parent firm, only has a section dedicated to it. The website must also be optimised in order to appear first on Google’s Search Engine Results Page (SERP).

Popular companies like Dairy Milk and Oreo do not have their own websites. A distinct website for the brand allows individuals to learn more about the products while also increasing transparency between the company and its customers.

Case study of Cadbury’s Top Digital Marketing Campaigns: 

1. 5 stars everywhere – a cadbury 5 star campaign.

The smart move of Cadbury definitely makes a mark on history & its audience’s hearts and minds. That’s the plan, right? Every time you rate anything you remember, Cadbury is there.

“When you #DoNothing and the entire world does your work for you. #5StarsEverywhere #Cadbury5Star ,” that’s the campaign.

2. Stay Home Stay Safe: At Home with Oreo – A Cadbury Oreo Campaign

Oreo, a Cadbury cookie brand, has produced a clever commercial corresponding to the pandemic situation: staying at home. Oreo debuted the #AtHomewithOreo campaign, which is aimed at youngsters. In these uncertain times, the campaign urges children to be playful. “Make Way For Play ” is the campaign’s slogan. Isn’t it an excellent use of the current situation?

3. How Far Will You Go For Love? – A Dairy Milk Campaign

Cadbury Dairy Milk Silk is marketed primarily to millennials. On the other hand, Dairy Milk Silk has proven to be a favourite among youngsters, and launching this promotion for Valentine’s Day was a fantastic decision!

The campaign’s theme was simple: “How far will you go for love on Valentine’s Day?” with the hashtag #PopYourHeartOut. Kartik Aryan, a well-known actor and youth hero, was also enlisted to help promote the ad.

4. Kuch Meetha Ho Jaaye – A Dairy Milk Campaign

People in India highly value rituals and traditions, especially when embarking on a new endeavour on an auspicious occasion. Cadbury Dairy Milk launched the “Kuch Meetha Ho Jaaye” campaign, in which Cadbury India positioned Dairy Milk as a treat that could be enjoyed during joyous occasions in our lives.

Cadbury India demonstrated individuals of all ages sharing big and small life experiences, interacting with others, and making great occasions even more memorable with Cadbury Dairy Milk. The campaign is still remembered fondly, and Amitabh Bachchan, the great Indian actor, previously endorsed it.

As you can see, Cadbury has seeped into the digital world to showcase its products and spread the word about its brand. You can enrol in the best online digital marketing course if you wish to build amazing digital marketing approaches for your company. This course is for students who want to learn everything there is to know about digital marketing and how to use it to grow their businesses.

Are you prepared to take your company’s image to new heights? Now is the best time to take our free digital marketing course !

Which was your favourite campaign by Cadbury? Please share your thoughts in the comment section below.

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Cevdet KIZIL (M.B.A., M.S., Ph.D., CPA-SMMM, CICA, CCS, ISO27001 LA, ISO9001 LA, CEO)

This paper discusses the entry of Hershey’s Chocolates Company to the Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented. Also target customers and market summary, market demographics and target customer profile of the firm are mentioned in the context of situational analysis. Then, Hershey’s entry to the Australian market with a new product is proposed by providing and commenting on SWOT analysis, competition environment, accounting-finance indicators, marketing strategy and marketing mix (4P) factors. Thus, a deeper focus on the organization is realized and shared. As a result, firm’s entry to the Australian market is discussed with a new product by suggesting recent and altered target customer base, customer profile, marketing strategy and marketing mix. Our study evaluates the potential disadvantages and advantages in detail and argues that there is a need for Hershey’s to enter the Australian market with a new product. In general, this article discusses and defends the entry of Hershey’s to Australian market with a new product by logical reasoning and draws a strategic roadmad to reach this goal.

Hershey’s Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective - Full Paper (Tam Metin)

Stephanie Barrientos

2009, Journal für Entwicklungspolitik

Cocoa value chain: challenges facing Ghana in a changing global confectionary market

Jason Patalinghug

This paper analyzes the effect of TV advertising and in-store displays on the sales of chocolates. I examine which method is more effective in gaining customers and in increasing total sales. Also, I look at the evidence to see whether the lack of advertising by a firm will hurt the industry as a whole. In this paper, I use a nested logit model on scanner data obtained by the Zwick Center for Food and Resource Policy at the University of Connecticut to examine the effect of TV advertising on chocolate sales. The results show that in-store displays and advertising both help increase the demand for chocolate.

The Effect of Advertising and In-Store Promotions on the Demand for Chocolate

IOSR Journals publish within 3 days

Abstract: The objective of our research project is to focus & study on Premium Ice Cream segment in India. The project is divided in three parts; Premium Ice cream segment with respect to Amul Rich cream premium ice cream, with respect to national competitors and with respect to international brands. To analyse the market by analysing consumer behaviour and retailers who sale ice cream of different brands.The ice cream market in India is estimated to be around INR 3,000 Crores, of which over 40% belongs to the organized sector growing at about 15% Y-o-Y. Amul leads the pack with about 36-38% market share (5% of its total revenues), followed by Kwality Walls &Vadilal with about 12-14% share each. These players not only have to fight the small local and cottage industry players, but also the fact that the Indian cuisine itself offers a large variety of desserts which are still preferred by most Indians. Bulk of the sales happen during the summer months of April-July, while the sales witness a significant dip during winter months of November-February. Additionally, the seasonality of events like marriages affects sales in a big way, although institutional sales provide some cushion. Keywords: Amul, Crème Rich, Magnum, Premium Ice Cream, Extrusion Bars

To analyse the demand pattern of consumptions of the premium ice creams in Metro cities in India w.r.t Amul’s Crème Rich

Hannan Afzal

2022, NICE Research Journal

Understanding clients and their consumption patterns, as well as the factors that influence their decisions, is all that matters in today's increasingly saturated, competitive, and savvy market. The goal of this study is to look into the reasons that make it difficult for customers to purchase packaged milk. A total of 800 questionnaires were distributed to milk buyers, with 587 of them being comprised in study who favored fresh milk. The convenience sampling method was utilized. All of the study's components, such as perceived price unfairness, low sensory appeal, perceived poor product quality, and perceived deception in ads influenced the attitude of milk purchasers, which in turn influenced their purchase intention. The findings of this study will help marketing executives at milk processing businesses better grasp the dynamics as they design strategies.

An Empirical Investigation of Factors that Impede the Purcase of Packaged Milk in Pakistan

Hossein Niavand

2015, Journal of Accounting & Marketing

The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism

Sudhir Dahiya

2005, Journal of Food Composition and Analysis

Lead, cadmium and nickel in chocolates and candies from suburban areas of Mumbai, India

Ananda Kumar


Yasaman Giyahi

Chocolate is one of popular gifts among people in many societies. Packaging of such product plays an important role on marketing this item and the primary question of this survey is to determine the impact of packaging on better introducing a product. The inference statistical tests show that packaging is an important item in selection of chocolate as a gift. Percentage of chocolate is the most important information on packaging and color of packaging is of paramount significance when customers purchase chocolate for individuals with official relationship. In this paper, we present an empirical study to measure the effects of chocolates' packaging on purchasing them. The proposed study of this paper designs a questionnaire and distributes them among different people. The results are analyzed using some non-parametric tests and they are discussed. The preliminary results indicate that the number of purchased packages within a year, cost of purchasing chocolate within a year, type of relationship of recipients of chocolate as gift, gender of recipient of chocolate as gift, age group of recipient of gift, type of store, nationality of chocolate, significance of packaging in various price ranges, type of packaging, insertion of information on package and color of packaging, are important factors influencing people to buy more.

An empirical study on the relationship of purchasing a chocolate based on its packaging

Diany Hartatri

Pelita Perkebunan (a Coffee and Cocoa Research Journal)

The role of micro, small and medium enterprises (MSME)-scale of cocoa agro-industry sector in Indonesia has increased along with the increasing number of MSMEs engaged in secondary cocoa processing sector. One of the factors that influence the sustainability of cocoa agroindustry business is customer satisfaction index (CSI). Therefore, this study aims to analyze consumer satisfaction index of chocolate product and its marketing facilities offered by producer which can then be used as input for the development of chocolate business. This research was conducted at MSME chocolate factory located in Jember, Indonesia. The selection of this location was done purposively with the consideration that the MSME chocolate factory produces couverture chocolate products. The research method chosen is descriptive using the analysis method of customer satisfactionindex (CSI) and importance performance analysis (IPA). There were 96 respondents involved in this research. Determination of sample siz...

Consumer Satisfaction of Chocolate Product and Its Marketing Facilities: Case Study of a MSME Chocolate Factory in Jember

Nur Wijayanti

This study aims to determine the attributes and categories that are important in product development and its model to obtain appropriate design recommendations based on consumer preferences using Quantification Theory Type 1 (QTT1). The number of respondents involved was 250 respondents in Banjarnegara Regency who were selected on purposive sampling. Respondents were asked to rate the level of preference for 14 samples of chocolate tempe chips. The results of the identification of attributes and categories that affect preferences obtained seven attributes and 19 categories, namely shape attributes (round, square, triangle, and oval), thickness (thin and thick), size (large and medium), distinctive aroma (tempe, chocolate, and fruits), flavors (chocolate and variants), surface layers (glossy, sprinkles, sprinkles & chocolate, visible tempe surface & sprinkles), as well as coatings (chocolate compound coating and chocolate coating & sprinkles). Based on the data analysis, some recomme...

Product Development Model for Tempe Chocolate Chips Based on Costumer Preferences in Banjarnegara, Central Java, Indonesia

Kurniati Karim

2021, International Journal of Islamic Business and Management Review

This study aims to determine the effect of price on purchasing decisions at Cafe ABC in Pekanbaru. This study uses quantitative methods by distributing questionnaires to collect primary data. A total of 99 respondents became the sample in this study.Found Based on the results of simple linear regression analysis obtainedThe coefficient is positive, meaning that there is a positive relationship between price and purchase decisions. The better the price, the better the purchase decision, it is also found that there is a significant effect between the price on the purchase decision

Does Price Affect Consumer Decisions In Buying Products? (Food Industry case study)

Renata Januszewska

1999, Food Quality and Preference

Quality function deployment in the chocolate industry

James Breen

A New Direction for the Payment of Milk: Technological and Seasonality Considerations in Multiple Component Milk Pricing of Milk (Liquid and Manufacturing) for a Diversifying Dairy Industry

asmak husin , nurhafilah musa

The Cadbury Controversy in May 2014 has resulted a lot response from various quarters. Although the issue ended with Cadbury as the winner, there are many blessings and lessons to be learned by Malaysians and Malaysian authorities in this issue. This paper provides a brief chronology of the events ensuing the Cadbury controversy based on the media reports and identify some lessons that can be learned from the controversy so that it can be avoided in the future.This paper also reflects on the outcome of a study on the knowledge, understanding, acceptance and perception of Malaysians towards the federal system and connects the findings of the study with the society’s confusion on the issue of halal certification and enforcement in Malaysia. This connection between the Cadbury controversy and Malaysian federal system because the administration of halal certification and enforcement closely relates to the federal system in place.This paper concludes that the relevant departments in charge of administration of halal certification and enforcement need a stronger cooperation and coordination in order to win public confidence consuming halal products. Any non-compliance should be dealt with the food manufacturer directly so as not to cause unnecessary confusion to the public. Although the level of knowledge, understanding and acceptance of Malaysians towards the federal system is high, about 60 percent, the Cadbury controversy reveals that many Malaysians are still confused about how halal certification and enforcement are administered in the Malaysian federal system.

The Cadbury Controversy: Blessings in Disguise

alam anshary

Raw Materials Quality and Additional Value of Central Sulawesi Cocoa Agroindustry on Rumah Coklat Industry in Palu, Indonesia

Richard Ramirez-Anormaliza

The price of cocoa has generated concern in small farmers dedicated to the cultivation of this fruit, which has led to the search for ventures that contribute to the family economically. The objective of this work is to make known the interest of the farmers to produce handmade chocolate. Qualitative and quantitative methods were used, through a survey of 10 research questions, applied to 140 farmers in La Garganta Campus. The results expressed that the majority of farmers recognize that the price of cocoa is not significant, which has led to the process of cultivation as raw material for the production of homemade chocolate, demanding the need to know the improvements in terms of preparation and presentation of the product for sale.

Homemade chocolate and its impact on the family economic regeneration

Andrea Oliveira

2018, Food additives & contaminants. Part B, Surveillance

An evaluation of the exposition of cadmium and chromium via chocolate drink powder consumption was conducted. The element levels were determined in 34 samples of chocolate drink powder samples of several types (traditional, light, diet, and organic) available in the Brazilian market. The samples were previously treated using acid mineralisation assisted by microwave radiation and analysed by graphite furnace atomic absorption spectrometry. Concentrations of Cd were in the range 14-124 and 81-4790 µg kg for Cr. The contributions of daily consumption of chocolate drink powder for children would represent 4-35% of the provisional tolerable weekly intake of Cd and 0.03-0.14% of the tolerable daily intake of Cr. Target hazard quotients lower than 0.04 and 0.001 were obtained for Cd and Cr, respectively, indicating that the exposure to these elements through chocolate drink powder do not present any potential risk to human health.

Risk assessment of cadmium and chromium from chocolate powder


The Indian dairy sector plays a vital role in Indian economy and has been showing a tremendous milk production over these 40 years in terms of milk production with the record of largest producer and consumer of dairy products. Milk and milk products are most demanded fast moving consumer goods in the consumer and as the demand increases, still consumers facing lot of problems in buying dairy products. So, this study investigates the constraints faced by dairy consumers and also finds the relationship between consumer’s income level and expenditure on dairy products in west Godavari district. The study area was purposively chosen for west Godavari district, Andhra Pradesh with 120 respondents. Garrett ranking and percentage analysis were used to analyze the data for this study. The study found that consumers income level of customer having significant relationship with expenditure on dairy products. The study also conclude that major constraints faced by customers was non availabilit...

A Study on Dairy Products – A Case Firm at West Godavari District of Andhra Pradesh

Dr. Hammad Badar

2022, Pakistan Journal of Agricultural Sciences

Milk is an important food item and is used almost in every household’s daily diet. Nowadays, consumers have shifted from fresh milk to packed milk due to the low perishability and lesser adulteration in packed milk. This paper aims to analyze the impact of different socio-economic, and marketing mix’s factors on consumers’ buying decision of packed milk. The impact of different socioeconomic variables on the milk quality response index (MQRI) of different milk attributes was analyzed by ordered regression analysis. Further, the marketing mix’s factors were subject to factor analysis to check the important factors in consumer buying decision. Data was collected from 200 packed milk consumers from urban areas of Faisalabad. Results of the ordered regression analysis revealed that age, gender, and marital status effects the consumer's packed milk buying decisions. Factor loading revealed that product (milk brand), affordable prices, strategic location, and the advertisement were the highly considered factors toward consumers’ buying decision. This study has the implications for private business firms involved in packed milk selling is to keep in mind the socioeconomic characteristics of the buyers as well as the price, advertisement, location, and the branding while designing their business strategy.

Socio-economic determinants of consumers buying decision towards packed milk: insights from field survey of Faisalabad

Mazhar Nadeem Ishaq

This paper aims to understand the structure of milk supply and to make a comparison between informal and formal milk marketing system with a view to measure the extent of transaction costs divergence in Punjab province of Pakistan. Livestock contribution in Pakistan's GDP is 11.6 percent and the total milk production for year 2015 was recorded as 52.632 million tons. The descriptive research design was used with stratified sampling techniques for gathering primary data source from four districts having a rich population of livestock and milk producers. Different analytical techniques as marketing efficiency, marketing margin and DEA analysis for profit efficiency were applied for comparative estimation of two marketing systems. The empirical results indicate that the marketing margin (MM) of various middlemen, milk producer's share in consumer price (DPP) was 20%, 12% higher respectively. The mean value of measure of marketing efficiency (MME) and profit efficiency for informal and formal milk marketing channels was estimated 1.8 and 0.77 respectively. Profit efficiency value for informal marketing channels was 0.37 higher in comparison to formal system. For informal milk marketing system, the traditional milk collector (Dhodi) is alone significant player in marketing chain whereas formal milk marketing chain is occupied by a series of middlemen, further there is involvement of huge fixed cost for producing UHT packed milk. Thus informal milk marketing system is dominating over formal milk marketing channels in Pakistan. Finally, we document some policy recommendation as a potential source amid at improving the situation of milk supply in Pakistan. An efficient marketing system is an important tool for achieving higher economic efficiency of any enterprise, like dairy sector. Management of marketing activities like procurement of quality raw milk from milk producers, milk processing and delivering safe & healthy milk on affordable prices to consumers in a cost minimization manners create an economic efficient marketing system. The milk marketing provides a stimulus for more milk production and assists to enhance overall milk supply. An efficient milk marketing ensure to provide higher proportion of profit from consumers' paid price which encourage milk producers to invest more resources in dairy farming. In compliance of milk consumers' preferences; the milk producers, researchers, investors, planners, trading corporations and policymakers of dairy enterprise are paying significant attention on marketing component of dairy products.


Ayesha nawab

There is no metaphysics on earth like chocolate.” Chocolate is a blessing which contain almost all nutrients necessary for the growth of human health. In this study, composition of different branded chocolates available in Pakistan including Dairy milk, Chocolate chip, Toblerone (black), Toblerone (sweet), Nutella, Smarties, Now, Sonnet, Novella and Snickers were qualitatively analyzed in triplicate. We successfully study proteins, fats, carbohydrates, sugar, alcohol, caffeine, calcium, magnesium, zinc, iron and nickel in different branded chocolates. From the results it is confirmed that pH of all chocolates are 6-9 depend on the concentration of cocoa which is same as reported in literature. All the chocolates contain high amount of fats, sugar and carbohydrates. Protein is present in excess amount in Chocolate chips and Snickers while Smarties, Sonnet and Novella contain small amount of protein but absent in rest of chocolate samples. None of the chocolate sample contain traces o...

Physicochemical Analysis of Different Brands of Chocolates and Their Comparative Studies

James Aldwin Tongson

A Comparative Study between the Alternative Chocolate Spread and the Leading Brand Chocolate Spread COMPARATIVE STUDY BETWEEN ALTERNATIVE AND LEADING Acknowledgement

Ramona Cristina Hulpe

2013, Agricultura

This article was focused on identification of chocolate consumer profile from Cluj-Napoca and identification of influencing factors to chocolate buying decision. A hundred respondents took part of this study (age 20-50 years old) and answered a survey consisting of 19 questions. The results of the survey showed that the oldest and most advertised brands are also the best known and appreciated by consumers. Among chocolate products, milk chocolate is the most appreciated (29,7%) perhaps due to sweet taste and finesse. Dark chocolate is not yet among the top preference list of Romanian consumers (10%). There is a remarkable preference for chocolate products with various flavorings (29%) which shows the openness of the market to new products. The quality trio of Romanian consumers regarding chocolate is consisted of taste - tradition - brand. So, a flavored chocolate which fulfills these requests has high chance for appreciation among consumers.

Marketing Study for Chocolate Consumption in Cluj-Napoca

Udayan Giri , Sneha Das

2021, International Journal of Marketing Management and Sales

Nowadays the rapidly changing and cut-throat market is the prime factor that leads to the accomplishment of any business is based on how much the business knows its customers and their way of consumption and acknowledging the reasons that put an impact on their decision-making process for coming up with appealing and interesting discounts and offers of products and caring services and having different Integrated Marketing communications tools that would help customers know about company’s different products and services as well will take care the basic and important requirements of the customers at the same time. Understanding consumer behavior is an analysis that involves a huge and powerful range of topics related to marketing awareness and the survey requires a continuous process. This research paper examines milk and different dairy products which are a few of the daily consumed food products which are indicated by comparatively more buying frequency. People across India tend to consume different products made out of milk at different quantity, quality, and price concerning the different buying habits. That being the case, we are focused on identifying and studying the habitual buying behavior concerning dairy products in India. Furthermore, this research paper consists the study of various demographic factors that influence the consumer’s buying decisions of different dairy products from different brands available in India, their buying frequency, how companies’ works for remaining the favorite brand of its customer, loyalty towards the brand, and the importance that customer finds in their particular milk or dairy products

A study on consumer's buying behavior towards dairy products in India

Abstract: Marketing-Mix, specifically the 4P’s, has long been recognized as the most important marketing decision for a business organization. This study has the objective of investigating whether the price component of the 4P’s is the most important strategic factor in determining the success or failure of firms in emerging markets like India. For this purpose, three major industries of automobiles, FMCG products, and consumer durables were considered. These industries are diametrically opposite to each other in nature and conduct, but are characterized by the presence of a combination of renowned multinational firms/brands as well as domestic firms/brands. Test of equality of means and regression analysis were conducted on percentage gain in value, volume and realization per unit for each firm and among the firms. It was concluded that price does play a dominant role in the performance of the firms in each industry, however diverse in nature and conduct they may be. Pricing decisions have an immediate effect on the performance and displays a high correlation with business and market performance. Keywords: Marketing Strategy, Marketing-Mix, Pricing, Performance, Industry/Product/Brand.

Marketing Strategy – components, effectiveness & importance of pricing – especially, in relation to emerging markets like India.

Nuzulul Fatimah

International Journal Of Education, Social Studies, And Management (IJESSM)

This study aims to find out how the marketing strategy is using SWOT Analysis in Chocolate Beverage Product Businesses to increase Competitiveness. This study uses a descriptive qualitative approach and SWOT analysis to take advantage of opportunities, maximize strengths, reduce weaknesses, and avoid threats. The results of this SWOT analysis indicate that the chocolate beverage business is implementing a Strength Opportunity (SO) strategy, this is a strategy for chocolate beverage businesses to take advantage of strengths and opportunities to run their business. Therefore, chocolate beverage business to meet the tastes and needs of the community, it is necessary to maintain and improve chocolate beverage products that have a variety and distinctive tastes. To attract more loyal customers, there is creativity in using technology to market products online, to expand the product marketing network for the chocolate drink business.

Marketing Strategy To Improve The Competitiveness Of A Chocolate Drink Business In Surabaya

Ranjit Kumar

Growing demand for eggs in India is also accompanied by its production at six per cent compound annual growth rate. The law of one price states that in an efficient market, all identical goods or commodities should have a single price. Johansen’s cointegration test was done to identify whether spatially separated egg markets in India share a common linear deterministic trend and the law of one price holds true. Daily wholesale prices from January 2011 to November 2012 in major egg markets across the country were collected and analysed. Post checking for unit root employing the Augmented Dickey Fuller test statistic, cointegration results indicated a strong spatial integration between regional egg prices in the long-run implying the price co-ordination despite production in multiple regions. However, empirical results indicated that the law of one price does not hold true in Indian egg market.

How far do egg markets in India conform to the law of one price?

Sagarika Hitihamu

Value chain Analysis of Dairy Industey Sri Lanka

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cadbury india product life cycle

Cadbury India-Product Life Cycle

Nov 07, 2019

110 likes | 279 Views

Cadbury India-Product Life Cycle. Presented by Ch.Naresh BBA-2. Cadbury Chocolates was started in Birmingham in 1824 by John Cadbury . Cadbury Dairy Milk came up with the mix of milk and chocolate tray which is pretty much how the product still is.

  • cadbury chocolates
  • milk chocolate
  • dairy milk family
  • company owned manufacturing facilities


Presentation Transcript

Cadbury India-Product Life Cycle Presented by Ch.Naresh BBA-2

Cadbury Chocolates was started in Birmingham in 1824 by John Cadbury. • Cadbury Dairy Milk came up with the mix of milk and chocolate tray which is pretty much how the product still is. • No drastic change in the recipe of the product but the packaging and the representation and prominence of the ‘glass and half of milk’ logo has changed over a period of time.

Cadbury-History • 1904 - A new recipe is perfected by George Cadbury for milk chocolate. • 1905 - Cadbury launches Dairy Milk onto the market • 1913 - Dairy Milk becomes Cadbury's best selling line. • 1928 - Fruit & Nut is introduced as a variation of Dairy Milk • 1933 - WholeNut is added to the Dairy Milk family.

1948 - Cadbury Dairy Milk is sold in India • 1998 - Dairy Milk is re-launched with the new and modern pack design, but its recipe and unique taste are still very similar to the original recipe • 2005 - Cadbury Dairy Milk celebrates its 100th birthday

Cadbury India-Introduction • Began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. • Cadbury has five company-owned manufacturing facilities at- Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) • 4 sales offices- New Delhi, Mumbai, Kolkata and Chennai

Products of Cadbury • Chocolates- • Cadbury Dairy Milk • Cadbury Celebrations • Bournville • 5 Star • Perk • Gems

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  1. What Candy Starts With the Letter “D”?

    Some candy that starts with the letter “D” include Dum Dums lollipops, Dove chocolates, Dots, Daim bars, Dairy Milk by Cadbury, Dagoba organic chocolate, divinity, Dip Dabs, and Dew Drops. Some consider gum to be candy.

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