• Awards Season
  • Big Stories
  • Pop Culture
  • Video Games
  • Celebrities

How to Use PowerPoint Template Designs to Enhance Your Presentations

PowerPoint presentations have become a staple in the business world, and the design of your slides can greatly impact the effectiveness of your message. One way to level up your presentation game is by using PowerPoint template designs. These pre-designed layouts can help you save time, maintain consistency, and create visually appealing slides that captivate your audience. In this article, we will explore how you can effectively use PowerPoint template designs to enhance your presentations.

Choose a Template that Matches Your Message

The first step in utilizing PowerPoint template designs is selecting a template that aligns with the message you want to convey. Whether you are presenting financial data, marketing strategies, or educational content, there are countless templates available for every topic imaginable. Take some time to explore different templates and choose one that complements your content while still reflecting your personal style or brand identity.

Customize the Template to Suit Your Needs

While templates provide a great starting point, it’s essential to customize them based on your specific requirements. Most PowerPoint templates allow you to modify colors, fonts, images, and layouts easily. By personalizing the template, you can ensure that it matches your branding guidelines and captures the attention of your audience.

Consider incorporating elements such as your company logo or relevant images into the slides. Additionally, pay attention to font sizes and styles for better readability. Remember that while creativity is encouraged, it’s essential not to go overboard with excessive animations or distracting elements.

Maintain Consistency Across Slides

One of the significant advantages of using PowerPoint template designs is maintaining consistency throughout your presentation. Consistency helps create a cohesive narrative flow and ensures that all slides look professional and polished.

To achieve consistency, make sure each slide follows a similar layout structure with consistent fonts, colors, and backgrounds. This approach allows viewers to focus on the content rather than being distracted by inconsistent design choices. Additionally, consider using slide master layouts to apply consistent formatting across multiple slides effortlessly.

Use Visuals and Infographics

PowerPoint template designs often incorporate visuals and infographics that can enhance the overall impact of your presentation. Visual elements help break down complex information into easily digestible chunks and make your slides more engaging.

Take advantage of charts, graphs, icons, and images provided in the template to illustrate your points effectively. However, ensure that the visuals you choose are relevant to your content and enhance comprehension rather than being mere decorations.

Remember to use high-quality images and graphics that are visually appealing and complement your message. Avoid cluttering slides with too many visuals as it can overwhelm your audience. Instead, focus on using visuals strategically to highlight key points or emphasize important data.

In conclusion, PowerPoint template designs are powerful tools that can elevate the quality of your presentations significantly. By selecting a template that matches your content, customizing it to suit your needs, maintaining consistency across slides, and effectively using visuals and infographics, you can create impactful presentations that leave a lasting impression on your audience. So why not take advantage of these templates today and take your presentations to the next level?

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.


business presentation email template

Sales | Templates

15 Business Introduction Email Templates

Published November 16, 2023

Published Nov 16, 2023

Charity May Amancio

REVIEWED BY: Charity May Amancio

Bianca Caballero

WRITTEN BY: Bianca Caballero

This article is part of a larger series on Sales Management .

  • 1 Email Introduction Templates for Sales Leads
  • 2 Business Introduction Email Templates for Partners
  • 3 Email Introduction Templates for Customers & Accounts
  • 4 Self-introduction Email Templates for Freelancers
  • 5 How to Get More Value From Introduction Email Templates
  • 7 Bottom Line

Business introduction emails are an effective way to start conversations with potential leads, referral partners, and customers. These offer a solid channel for generating sales pipeline opportunities and developing business relationships. When reaching out to a contact, you should use a proven introduction email template that grabs their attention and maximizes engagement. We’ve created 15 email templates to quickly and easily target prospects.

Download these introduction email templates and customize them for your sales outreach. You can also import your templates into many CRM systems to use in sales emails.


Introduction email templates.

Thank you for downloading!

💡 Quick Tip:

With Google WorkSpace, you can share email templates with your team and sync those templates with your customer relationship management (CRM) system, email marketing solution, and other software for lead generation and nurturing. Try out Gmail in business plans for 14 days or get started from $5.40 per user, monthly.

Email Introduction Templates for Sales Leads

These email introduction example templates are specifically for targeting potential customers directly. They can be used for creating brand awareness, generating leads , or qualifying prospects after they’ve been submitted to you via a referral, website form, or digital ad submission. During these types of email introductions, you can employ various tactics within the messaging to grasp the contact’s attention (such as identifying their pain points) and place them in the sales funnel .

1. Cold Challenge/Solution Introduction to Sales Lead

The challenge-solution-benefit letter format is commonly used for writing e-books, whitepapers, and case studies. However, it’s also effective for making a business introduction email to prospects—specifically in business-to-business (B2B) sales . Here, you introduce a challenge your targeted customer profile likely encounters within their business. Then, present the solution for that challenge—which ultimately ends up being the product or service you offer. Subject Line: Helping [company name] [solve/scale/fix/reduce/etc.] [area of their business]

Hi [lead first name],

Hope all is well with you and [company name] in the [industry] world.

I notice [something specific to the lead/company {ex: “You haven’t posted a blog article since 2021”}], so I wanted to see if this scenario sounds like you:

[Introduce challenge the lead might face {ex: “You want to provide quality content for your blog to generate leads but don’t have the time or knowledge on cybersecurity to develop it in-house.”}]

If it does, I have a great solution. [Introduce your solution/product/service offering {ex: “Outsource your content writing to a writing agency that specializes in cybersecurity.”}].

I’d love to schedule a call to see if we can help with your [business area] goals. Let me know your availability to speak over the next few days.

[Your name], [title]

[Email address]

[Phone number]

[Company website]

[Calendar Schedule Button]

Copy to Clipboard

Pro tip: Google Workspace allows you to create and save email templates within your Gmail business email inbox. You can also include your email signature in the template. This helps increase your productivity by cutting the time spent on composing a message that you can send repeatedly, such as a company introduction email to a sales lead.

Visit Google Workspace

An example of an email template created in Gmail business email inbox.

Example of an email template created in Gmail business email inbox

2. Response to Online Form Submission

When you run effective marketing campaigns, you can put lead generation on autopilot and let the prospects come to you. This means, however, that you need to make that initial introduction to the contact to determine if they meet your lead qualification criteria to undergo the remaining sales process steps. Here’s how to introduce yourself in an email to an inbound lead after they’ve submitted their information via website, social media ad, or digital ad form. Subject Line: Hi [lead first name], thanks for your inquiry.

Thanks for expressing interest in our [product/service]. I look forward to helping craft a solution that meets your needs.

My name is [first name], [job position] for [company name]. To get started, I’d like to schedule a time to chat to learn more about you and your [solution {ex: “accounting,” “cybersecurity,” “content development”}] needs.

Please let me know your availability over the next few days—or you can use the Schedule Appointment button in my signature to find a time that works for you.

3. Reply to Referred Lead

Referral marketing helps you increase your pipeline conversion rates. This is mainly due to the lead’s confidence in your brand because you were recommended by a trusted acquaintance or mutual connection. The referral itself, however, is only the start of the process. Make that first referral email introduction and thank the person who made the connection. Be sure to include both the prospect and the person who made the referral. Subject Line: [Subject name made by referrer]

Hi [referrer contact first name],

Thanks for the introduction—I appreciate you being a champion for my small business.

Hi [lead name]. Great to meet you.

As mentioned by [referrer name], my name is [first name], and I’m (a/the) [job position] for [company name]. I’d love to schedule a call and learn more about you and your [product/service] needs.

Please let me know your availability over the next few days, or you can use the Schedule Appointment button in my signature to find a time that works for you.

Pro tip: Certain business verticals are better suited to send you referrals than others. This is due to the complementary products or services that mesh well with your offerings or simply the high volume of customers a center of influence manages. Check out our guide on the best referral lead generation sources to see which industries you should be connecting with.

4. Cold Introduction Referencing Recent Events

Another tactic for cold email outreach is referencing a recent event or development the lead may be interested in. For instance, you could cite a scientific study, legislative or regulatory update, or news story the contact person could relate to. Sending something that would pique their unique interest indicates a sense of care for the prospect. This introduction email sample template is designed to help build a relationship through personalization. Subject Line: Hi [lead name], Did You Hear About [event/development]?

Hope all is well with you and [their company name] in the [industry] world. My name is [first name], [job position] for [company name].

I wanted to reach out regarding [event/development name]. In case you haven’t heard, [briefly summarize the event or development]. This, obviously could [explain how it could affect the lead directly {ex: “add new compliance requirements for your business”/“lead to new innovative opportunities for your company”}].

All that said, I wanted to introduce myself and [company name] as [how your products/services can help the lead in relation to the event/development {ex: “we can help you navigate these new regulations”}].

I’d love to schedule a call to learn more about you and see where we can assist.

Thanks and best regards,

5. Post-event Introduction to Potential Lead

Leadshare groups, trade shows, expos, seminars, and networking events are all great places to meet leads and business partners. In these events, you can connect with a person with characteristics that fit your target market or have indicated a need for your product or service. Use this introductory email example as a template to cite the event you met at in the opening line.

Subject Line: Great Meeting You at [event name]

It was a pleasure meeting you at the [event name] [time increment that’s passed {ex: “last week.”}]. I particularly enjoyed the [something you like about the event {ex: “speaker who discussed the tax bracket changes”/“networking aspect of the event.”}].

I wanted to continue our conversation about [previous conversation regarding product/service needs {ex: “your insurance needs.”}]. Like I said when we met, [something you indicated at the event regarding your selling proposition {ex: “we have appointments with all the major carriers which lets us get the best possible market value”}], so I’d love to get on a call to discuss further.

Pro tip: Sales managers need to build their team, strategize a plan for success, and monitor progress along the way. They also must ensure their team has the resources, including technology, knowledge, sales materials, and templates, to hit their revenue goals. With all those responsibilities, managers can read about the key aspects of sales management for guidance in all aspects of their role.

Business Introduction Email Templates for Partners

When writing cold emails , you aren’t always sending them to potential customers. Often, sales reps and business owners look to make introductions to other businesses that could serve as valuable partners. They could be either solid centers of influence for referral opportunities or be helpful to add value to a customer. For example, IT management companies often partner with cybersecurity consultants to offer more services to their clients. Regardless of the purpose, here are some email templates for partner introductions.

6. Introduction to a Networking Group

Many professionals join organizations, such as trade associations, leadshare groups, or Chambers of Commerce, for networking and professional development opportunities. As new members or sponsors of those groups, it’s an excellent idea to make initial connections with the other members through email. Instead of sending a message directly to each person, users can use this template to mass-send to all the recipients within an organization.

Subject Line: Introduction to Members of [organization name]

Hi everyone,

Hope all of you are doing well. I wanted to make a brief introduction as I’ve recently joined [organization name]. My name is [your name], and I’m (a/the) [job position] for [company name]. I’m excited to get the opportunity to [indicate your relationship with members {ex: “work with”/“network with”/”get to know”/grow with”}] all of you.

[Include a brief description of your past experience, former employment, or context as to why you joined the organization].

I’d love to get a chance to have some one-on-one calls to learn more about each of you and see if I can be of value to you.

Pro tip: Automate your appointment scheduling tasks with a low-cost calendar tool like Calendly. This program lets you embed the portal as a link in an email signature button or within a message. By clicking and entering the portal, the recipient can find a time and channel that works best for them, and it will automatically be added to everyone’s calendar.

Visit Calendly

An example of Calendly's scheduling portal.

Calendly’s scheduling portal (Source: Calendly )

7. Request for Expertise

There are a few reasons why you’d reach out to a subject matter expert (SME). It could be for their subject knowledge on a topic you’re about to write or produce a video about. You might need advice regarding some areas in your business, such as lead development, customer service , or human resources management. Use this template to submit a request for expertise to an SME.

Subject Line: Requesting Expertise from [SME name]

Hi [SME first name],

My name is [your name], and I’m (a/the) [job position] for [company name]. I’m reaching out because [reason you’re reaching out {ex: “I need cybersecurity insights for an article I’m writing”/“I’ve been struggling with closing sales”}], and I see you’ve made a name for yourself in this field.

[Contextual paragraph describing your circumstances {ex: “The topic is specifically on the Zero Trust Model for network security. It will be published in Korich Magazine this Fall.”/“I’ve been doing a great job in my lead generation efforts, but can’t seem to properly get those leads through the pipeline and finalize the deal.”}].

Do you have time for a brief call to discuss this further?

8. Post-event Email Introduction to Potential Partner

Similar to sending a sales email to a prospect following an event, you can use this template to send a follow-up to a potential business partner. Like a long sales process, nothing will be finalized just by email. However, you can use this template with the email introduction examples to initiate the conversation with a good center of influence and get a calendar meeting.

Subject Line: Pleasure Meeting You at [event name]

Hi [potential partner first name],

It was a pleasure connecting with you at the [event name] [time increment that’s past {ex: “last week.”}]. I particularly enjoyed the [something you like about the event {ex: “speaker who discussed the tax bracket changes”/“networking aspect of the event.”}]

I wanted to discuss potential partnership opportunities with you. [Describe why partnership would be valuable {ex: “As you are in the search engine optimization (SEO) business and I’m in the content-writing business, we could be solid referral sources to help our clients boost their content marketing campaigns.”/”My managed-service provider (MSP) has been looking to add a supplemental system automation service to offer our customers, but we’d need to subcontract it out to a specialist like yourself.”}].

I’d love to get on a call to discuss this further. Please let me know your availability over the next few days, or you can use the Schedule Appointment button in my signature to find a time that works for you.

Email Introduction Templates for Customers & Accounts

As we’ve covered templates for writing cold emails to prospects and business partners, let’s now explore the circumstances for sending a business introduction email to clients. It is assumed that a customer would already be familiar with their account manager, customer service rep, or client success manager. However, there are a few scenarios where you still need to send an email either to introduce yourself, another person, or a new product or service.

9. Cold Introduction to Newly Assigned Client

An agent or representative will encounter newly assigned clients every now and then. This could either be because of a new account, some territory structure changes, or the previous account manager left. Sometimes, a customer just isn’t happy with their service rep and wants a new one. In these circumstances, use this template to make an introduction to a client after they’ve been assigned to you.

Subject Line: Introducing Your [New or leave blank] [job position]

Hi [client name],

[Introduce circumstances {ex: “As you may know, Cameron Eck is no longer with the firm, so I wanted to make an introduction.”/”Now that you are officially a client of PK Cyber Solutions, I want to introduce myself as your account manager.”/”As there have been a few structure changes throughout our company, I am your new account manager and would like to introduce myself.”}].

My name is [your name]. I will be your point of contact for all things [indicate support services {ex: “billing, product issues, technical assistance, solution recommendations, etc.”}].

If you ever need assistance, you can contact me with the information below or use the Schedule Appointment button in my signature to find an appointment time that works for you.

I look forward to working with you.

10. Introduction to New Point-of-Contact

Instead of introducing yourself to a client, you might need to have a template ready to introduce a new rep, agent, or account manager to them. If you or your employee plans to leave the company or if there is restructuring within the organization, there must be an email making the initial connection. Use this new point of contact introduction email template to introduce the new rep who will be taking over the account.

Subject Line: Introducing [name of new point of contact], Your New [job position]

[Introduce circumstances {ex: “I wanted to inform you I will be leaving the firm next week to pursue a new opportunity.”}]. I’d like to introduce you to your new [job position], [name of new rep], who is CC’d here.

[New rep name] [briefly describe experience {ex: “comes with three years of experience in the marketing automation world.”}] and will be an excellent resource for you. [He/She/They] will be your point of contact moving forward for all things [indicate support services {ex: “billing, product issues, technical assistance, solution recommendations, etc.”}].

It’s been a pleasure working with you.

11. New Product or Service Introduction

This business introduction sample will help you facilitate cross-selling or upselling campaigns to your customers. Start with your current client base when you’ve developed a new product or service and wish to bring it to market. Providing new or upgraded solutions allows you to maximize customer retention rates by continuously finding ways to add value to your clients.

Subject Line: Introducing [new product or service name] to [customer name]

Hi [customer first name],

I wanted to reach out about a new [product/service] we are offering that could be beneficial to you. [Briefly describe new product or service {ex: “We are now offering payroll processing services in addition to our bookkeeping, tax preparation, and employment benefits management solutions.”}].

[Explain the value of the new product or service {ex: “This new solution will allow our clients to centralize all of their financial management activities to one provider.”}]

If you’re interested in learning more, I’d love to get on a call to discuss this new [product/service] line. Please let me know your availability over the next few days or you can use the Schedule Appointment button in my signature to find a time that works for you.

Self-introduction Emails for Freelancers

Freelancers use self-introduction emails to companies or employers to request information about a job or to send their application. Use the introduction email examples below to catch the attention of your intended recipient and to increase the chances of receiving a response or getting hired.

12. Job Application Email Introduction

Recruiters usually deal with a lot of applications. If you want to stand out from other applicants, use an email introduction template that is concise and professionally written. Remember that a job email is neither a cover letter nor a resume, but it is merely a means to deliver these two. That said, don’t forget to attach your cover letter, resume, and work samples to your email.

Subject: [Job/Position] Application

Dear [employer’s name],

My name is [your name], and I greatly admire the work in [product/service] that [company name] is doing. I am reaching out to you today because I saw your email address listed as the contact person for an open [job/position] posted online. I have attached my resume and a cover letter to this email, and I hope you will consider me for this role.

I have attached my [resume/CV/work samples] for your review.

Thank you for your consideration and time.

13. Email Inquiry for Open Position

Use a job inquiry email template when you are passively job-seeking and want to connect with companies or organizations for future positions. This shows employers that you are interested in their company regardless of whether they have a job opening or not. It is also a great way to subtly convey a request to keep your application on file and to let you know once there’s an opening for you.

Subject: [Job title] Position Inquiry

Dear [name of recipient],

I saw the [article/online post] in the [name of website/publication] about your work with [relevant topic of interest], and I want to congratulate you on your success as [recipient’s job title] of [name of company/organization]. My name is [your name], and I am interested in the open [job title] position listed on your website.

I am reaching out to ask for more information regarding this position. Is it full or part-time, and [add other relevant questions]? I would appreciate it if you could respond to this email or call me at the number below.

Thank you for your time.

14. Email Introduction for First-time Applicants

When you finally finish your degree, looking for a job could be an exciting chapter, but it could also be daunting if you don’t know how to build your application. You can start by constructing an engaging email to introduce yourself to your potential employer. Use the email introduction sample below if it is your first time to apply for a job.

Subject: [your name] – [job title], [job reference number]

Dear [recipient’s name],

I recently graduated from [name of your school or university] with a [your degree] and am interested in applying my education to [name of company/organization]. I am humbly confident that my skills are a good fit for the [job title].

Despite being a fresh graduate, I have background experience for this position because I completed [relevant internships and training]. In addition, I am eager to pursue continuing professional development to advance my career in [your field of work].

I have attached my resume and cover letter for your perusal. Please feel free to contact me if you have any questions about my qualifications. I look forward to hearing from you.

Thank you for your time and consideration.

15. Referencing an Internal Contact in Email Introduction

When applying for a job, it can be helpful to get a recommendation or referral from someone who is currently employed at the same company. It helps emphasize how your working experience aligns with the position you are applying for and grabs the attention of the hiring manager. Use this job email template when mentioning an internal contact in your email introduction.

I was referred to this company for the position of [job title and job reference number] by my former colleague [name of former colleague], who is currently a [colleague’s present position] at [company name]. [Name of former colleague] accurately saw this position as a great representation of my potential, as [brief explanation for former colleague’s recommendation].

I believe that I am a good fit for [available job position] because of [brief overview of your educational background and work experience]. To help you better understand my qualifications, I have attached my resume and cover letter to this email. I look forward to speaking with you at your most convenient time. Please let me know your availability and I would be happy to settle on a schedule that works for you.

How to Get More Value From Introduction Email Templates

Our sample introduction emails are designed to facilitate conversations with leads, business partners, and customers to ultimately produce more revenue. In addition to using these outlines for sending cold emails, here are some other ways you can boost conversions for your introductory emails:

A list of four ways to get more value from introduction email templates.

Automate Calls to Action

When you send an email to someone where you’re initiating a call to action (CTA), such as “schedule a call” or “let me know your availability,” make it as easy as possible for the recipient. One way to do this is through automated CTAs. Rather than back-and-forth replies trying to agree on a time to chat, you can link automated scheduling tools in your message or signature.

Tools like Calendly, which is one of our best shared calendar apps , let users sync their calendars and set scheduling preferences to their availability. Then, by linking the scheduling portal in the email message or signature, the recipient can click to enter the system. From there, they can search for a time, date, and communication channel that works best for them. Once the call is scheduled, all participants receive a notification and have the event synced to their calendars automatically.

Calendly adding scheduling link to email signature (Source: Calendly )

Store & Share Email Templates

As you develop and rework your email templates, you’ll find some will be more effective than others. Store those “winning” templates for future use and share them with other reps. It not only helps maintain quality messaging, but also lets you increase the volume of sends as you only need to plug in contact and contextual information instead of writing a whole email from scratch.

Customer relationship management (CRM) systems like Pipedrive let teams create, save, and share email templates in the platform. Users can integrate their email system to easily craft emails from a contact record. There, they can save email templates in the CRM that will auto-populate the message using stored contact data.

Visit Pipedrive

Writing a message using an email template in Pipedrive.

Pipedrive choosing email templates (Source: Pipedrive )

Incorporate & Track Personalized Information

Personalization is huge for cold email success. It shows you took the time to learn about your lead or contact before crafting the email. Recipients can tell if an email is directly sent or mass-produced based on personalized parts in the introduction email subject line or message. You can cite items like their name, company, industry, or contextual information like where they went to college or how long they’ve been at a firm to help pique interest early on in the message.

As you collect personal information on leads, partners, and customers, store those insights in a CRM platform for you and other reps to use. Many products, like Freshsales, are robust information and business intelligence systems. In addition to basic contact data organization, Freshsales allows users to draft notes and tag CRM records. Tags give you information applicable to more than one record to filter out contact lists. If you met a group of leads at a webinar, for instance, tag them as “webinar” to provide those contextual details.

Visit Freshsales

Adding contact tags in Freshsales.

Freshsales adding contact tags (Source: Freshworks )

Purchase Email Lists

One of the goals of using professional introduction email templates is to save time with a message that’s partially crafted for you. Another time-saver is purchasing email lists rather than manually doing online research. Services like UpLead, for example, let you automate the prospect research step by generating email lists for you. Users can simply go to the platform and search for contacts based on details like industry, job title, and company size to create a list.

Visit UpLead

Searching and viewing contact profiles in UpLead.

UpLead contact search (Source: UpLead )

Frequently Asked Questions (FAQs)

What is a good introduction email template.

A good introduction email template uses an informative subject line, a personalized greeting, a brief explanation of why you’re reaching out, and a request or call to action. In addition, it should also include polite language, such as a short thank you for the recipient’s time.

How can I introduce myself via email?

In general, you can introduce yourself in an email by stating your name, job title, and relevant affiliation. You can also give a brief outline of your current project, field of expertise, and geographical location. If you want to establish a connection or build your credibility, you can mention any mutual connections in your email.

What is the most polite way to start an email?

The most polite way to begin an introduction email is to use appropriate salutations. These include “Dear [name],” “Hi” or “Hello,” “Hi everyone,” and “Hi [department name] team.” It is also important to create engaging openings by acknowledging the reader (“I hope you had a great weekend”), clarifying the purpose of your email, and expressing gratitude for the reader’s time. On the flip side, avoid using impersonal salutations (“To whom it may concern”) and make sure that there are no misspelled names.

Bottom Line

Email is a popular communication channel for developing sales opportunities and professional relationships. Using a business introduction email template helps improve messaging quality and save time through a proven outline already created for you. In addition to utilizing introductory templates, teams can improve production and conversions by using CTA automation, template storage systems, personalized messaging, and premade email lists.

About the Author

Bianca Caballero

Find Bianca On LinkedIn

Bianca Caballero

Bianca Caballero is a subject matter expert at Fit Small Business who covers Sales and Customer service topics. Prior to working at FSB, she was in field sales and territory management. When she launched her career as a writer, she worked with companies from the US, Australia, and China. At present, she uses her 12+ years of writing experience to provide FSB readers with the best answers to their questions.

By downloading, you’ll automatically subscribe to our weekly newsletter.

Join Fit Small Business

Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Select the newsletters you’re interested in below.


Top email samples for business introduction and best practices

business presentation email template

First impressions are always important. This is why it’s important to pay attention and put some effort into writing a great introductory email . To help you with this we have compiled the best email samples for business introduction, subject lines and best practices. A business introduction email is a good way for organizations to present themselves and their product/services to their potential customers, investors , partners, distributors, or other individuals/businesses Additionally, an Introductory email allows you to introduce yourself, explain your motive for initiating contact, and highlight what you can do or what the other person can gain from your proposal.

Table of content 1. What is a business introduction email? 2. Use of business introduction email samples 3. What a business introduction email should include 4. Best practices for business introduction email   5. Business introduction email subject lines 6. Email samples for business introduction 6.1 Addressing any pain point of your cold lead 6.2 When a new product/service is launched 6.3 Followup to someone you met at an event 6.4 Cold business introduction 6.5 Connect through a mutual connection 6.6 New point of contact 7. Why you should use cold email automation to run your business introduction campaign

What is a business introduction email?

A business introduction email is a formal message sent by a person or company to start a conversation with another person or company. The core purpose is to extend introductions, explain the range of products, services, or concepts offered, and establish a preliminary point of engagement.

The goal of such emails is to make a new connection, make a good first impression, and maybe start working together in the future.

These email samples for business introduction can be used virtually for any situation, including:

  • Cold introduction to business or people whom you haven’t met.
  • As a referral to someone you have met through a mutual contact.
  • For getting a referral of some contact that you’ve identified as a prospect.
  • Follow up introduction to someone you have recently met.

What a business introduction email should include:

  • Attention-getting subject line 
  • Your name and the name of the organization you work for
  • What does your organization do?
  • The product/service that you offer 
  • Motive of the email
  • Any affiliation, license, partnership worth mentioning
  • Signature 

business presentation email template

How to write an introduction email for business?

The following are some best practices for writing an introduction email for a business.

business presentation email template

1. Write an engaging subject line

Persuade your recipient to open your email with an engaging subject line. Piquing their curiosity is key; unlike a message from someone whose name they recognize, there’s no guarantee they’ll read yours unless it grabs their attention.

2. Personalize your greetings

Even if it’s just one word, the greeting you opt for makes a difference. If you’re emailing someone in a conservative industry, like finance or government, go with the traditional “Dear.” If you’re emailing someone in a more relaxed industry, such as tech, media, travel, or fashion, use “Hi,” “Hello,” or even “Hey.”. Also, we recommend you use their first name while greeting them.

3. Use a soft-sell approach

If you are sending a cold email , don’t sell your product or service as a marketer usually does with a cold call . A soft-sell approach that builds a relationship (before sales) always wins.

4. Appealing the first line

Make sure the first line is simple and engaging. You can make it informal and tailor your opening line to the reader or even use it to introduce yourself or your company.

5. Explain the purpose of reaching out

After you’ve complimented them and introduced yourself it’s time to connect the dots. Be clear and succinct of who you are and the purpose of reaching out. Explain how you can help them solve any pain point in their business.

6. Provide a Call to Action

Now that you’ve mentioned who you are and the purpose of the email, it’s time to be explicit and include a clear call to action. For example, if you want to meet them, include a link to your meeting scheduling tool where they can quickly schedule a meeting.

7. Respect others time

Show appreciation for the recipient’s time and send a follow-up email .

business presentation email template

Business introduction email subject lines

  • Love what [business name] is doing—any time to chat?
  • Hello [prospect’s name], I have learned so much from your work
  • [insert name] recommended that I contact you
  • We have [something common] in common
  • Are you interested in [details here]?
  • [Name], let’s collaborate!
  • We have some great info about [subject matter]
  • Hi, [Name]: I think you’ll find this interesting!
  • Looking for a better way to [details here]? Let’s talk!
  • Hi [Name], how can I help you with [insert problem]?
  • Hey [Name]. I would love to hear your opinion on [Enter Topic]
  • Hi [Name], let’s collaborate on this great project
  • Please allow me to introduce [details here]

Email samples for business introduction

Email sample for business introduction when addressing any pain point of your cold lead., email introduction sample for business when a new product/service is launched., email sample for business introduction follow-up to someone you met at an event., email sample for cold business introduction, email samples for business introduction to connecting through a mutual connection, email introduction example for new point of contact, brand brief template.

business presentation email template

Why you should use cold email automation to run your business introduction campaign?

Spam filters have become smarter. They can detect patterns of automated bulk emails. When you send hundreds of introductory emails with a bulk emailing software, there is a good chance those emails will land in ‘SPAM’ or ‘Promotions’ folders. SafeMailer’s ‘Cold Email Automation’ app is a smart solution that mimics the email sending pattern of a human.

Cold email automation   workflows send your introduction emails in a staggered manner instead of sending all of them at once. This ‘human-like’ email-sending behavior helps you  avoid the spam filters .

SafeMailer can boost the email deliverability and opening rate for your introduction email campaigns by   300-600% !

This free cold emailing software is ideal for introduction email campaigns where you send tens to hundreds of emails in a day. Here’s how you can use it.

It will help you build up and maintain a healthy  sender reputation , so that your emails are well received by your customers.

Q: What should the subject line convey in a business intro email? Ans: The subject line should be concise and attention-grabbing, providing a glimpse of the email’s purpose and relevance.

Q: How should I address the recipient? Ans: Use a polite and personalized salutation, addressing the recipient by their name if possible.

Q: What are the key elements of a business introduction email? Ans: Key elements include a brief introduction of yourself or your company, the purpose of the email, the value proposition you offer, and a call to action.

Q: How can I make my email relevant to the recipient’s needs? Ans: Do your research on the recipient’s background and interests, and tailor your email’s content to show how your offerings align with their requirements.

Q: What’s the ideal length for a business intro email? Ans: Keep it concise – around 150-250 words – focusing on the most important points.

Q: How can I demonstrate value in the email? Ans: Highlight how your product, service, or idea can solve a problem or fulfill a need for the recipient.

Q: Should I include attachments in the email? Ans: If relevant, yes . Attachments like brochures or catalogs can provide additional information about your offerings.

Q: How can I encourage a response in the email ? Ans: End with a clear call to action, such as requesting a meeting, visiting your website, or asking for their thoughts.

Q: What tone should the email have? Ans: Make sure to maintain a professional, courteous, and friendly tone throughout the email.

Q: Is it important to follow up after sending the introduction email ? Ans: Yes, following up shows your genuine interest and commitment to establishing a connection.

Leave a Reply Cancel Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Save my name, email, and website in this browser for the next time I comment.

  • Access www.sell-saas.com | Resell White label software - Start your own software company
  • Access www.kycwidget.com | Prevent fraud & chargebacks on your software company - Identify fake customers
  • Access www.anyleads.com | The leading platform for lead generation - Sales automation software n°1 on the market

Creating Introduction Email Template That Will Get You Responses (And Deals)


  • 18th Sep '19


  • 17 minutes read

First impressions are very important, and this is why you need to pay attention and put some effort into writing a great introductory email whenever you need to meet an individual.

Since we’re living in the messaging era - where people would rather be contacted through email or text messages than receiving a call - which actually speeds things up when it comes to the first contact, it’s quite important to know the tips and tricks to craft good introduction messages.

The reason why we enjoy messages so much is because technology has made everything easier and quicker, so 75% of people believe that calls are time-consuming. Some people are connected throughout the day: email, WhatsApp, LinkedIn, Facebook, or any other social network available.

By the way, the best channels for introductions are definitely email and LinkedIn , so make sure you have the right tools to help you extract, organize and send the emails .

Image Source: FreePik

It’s expected that by the end of this reading you will be able to come up with your own introduction templates. Here is a list of what we’re going to explain in the article:

Introduction Email Definition

Tips to Write a Good Introductory Email

Examples of Subject Lines For Introduction Emails 

Top-Notch Templates

What is an introduction email?

The name is self-explanatory: introduction email is a message to introduce yourself, a company or a third party.  

There are a few “email etiquette tips” that can be followed and different types of intro email template that can be sent to an individual or more recipients, but it all depends on the situation if it is business-related or for personal matters.

For sales, in particular, the introduction email sent to prospects is highly important and must be followed by a good follow up strategy . It is also a good idea to segment the mailing list and make it as personal as possible, as you need the prospect to relate to you in order to establish a trustworthy relationship.

You may also use an email list template to help. We made a list of the most common sales introduction emails:

Now that you understand what this introductory email is, it’s time to learn how to craft good messages based on email introduction template tips.

How to write a warm introduction email

First of all: you have to know your audience and define clear goals for your introduction. Make a list of things you would like to say in different introduction situations and keep it handy.

The content will vary from one prospect to another , but typically on a sales introduction email template is appropriate to add:

Your first name

The company you work for

Any affiliation worth mentioning (mostly when it’s for networking)

The reason for the introduction email

Services you provide (if applicable)

Professional Signature

Based on what was mentioned above and on email etiquette we came up with a list of things to do and things that should not be done on an introduction email.

Add a signature chosen from many templates available and provide more than one contact information;

Use an appropriate email address, preferably with your first and last name;

Direct the email to a specific person and not to the whole team or to a general email address. You can gather individual emails by extracting them from Linkedin, for example;

Personalize the sender’s name with yours to avoid looking like an email marketing campaign.

Don’t do it

Send the email without a subject. Most emails that do not have a subject line will probably end up in spam or deleted;

Don’t send mass email without a proper tool, otherwise, you’ll look like spam. Use a tool to help customize the message;

Do not write long emails. Make sure you cover the important topics in a concise manner;

Adding emoticons in the first email you send someone is not good for business, even if the person is nice and you’ve met. Keep it professional.

List of Introduction Email Templates - Sales, Business, Self-Introduction

There are a few different introductory email templates that we are going to explore:

Business Introduction

Self introduction: sales purposes, self introduction: new job , self introduction: new role.

New Point of Contact

Our goal is to inspire you to create your own based on best practices. Check out the templates:

The first type we’re going to discuss is the business introduction email template, which is about introducing a service or product. This one might be a little bit longer, as it is necessary to introduce yourself plus the company and its service. 

The company introduction email template is more about selling the company itself and making yourself available for further details. Check out a few examples:

The self-introduction email template is particularly good for Sales Development Representatives, as they are usually the first touchpoint during the sales process. It’s important to point out that the emails below were created based on the categories mentioned in the “what’s an introduction email” section.

You are a new employee and need to introduce yourself to a team as a colleague. In this case, you can be more casual and show your personality, make yourself available and show them you want to be a cooperative colleague.

You’re a new manager or team leader and you need to make a good impression, so this is an exception and it can be a bit longer.

New Point of Contact 

How to introduce someone else as the new account manager or PoC

You’re the new PoC and need to introduce yourself to a client.

Self-introduction email subject line examples

This might be the hardest question when it comes to emailing writing: how to write a subject line with only a few words that will convince the recipient to open the email?

The best way to do it is by thinking of the subject line as the handshake: it has to be strong, brief and confident. It’s proven that the subject line has a direct impact on the average email open rate , so take your time to think about them.

Image Source: FreePix

Aspects of a good introduction subject line:

It’s short

Personalized with the recipient's name

Straight to the point

Clear about the reason you are reaching out

Conclusion about introduction messages

Communicating is crucial for a business deal or personal networking and it is a good idea to keep an eye for every message you send. Think about ways to improve communication towards getting responses from people.

Just like everything in life, good writing can be achieved with practice and also by using methods that have already been tested and that the market knows of.

Here is a recap of the most important points:

Make sure to review the template you create

Be straight to the point

Use proper grammar and spelling

Make it professional

Don’t overshare

Remember to follow up on your introduction message, as some people are usually busy and receive a lot of emails on a daily basis.

We hope you enjoy creating a content strategy for introduction emails!


We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.


Why Is Good Technical Service Important For Your Business?

  • 04th Dec '23

Why Is Good Technical Service Important For Your Business?

The Art of Academic Writing: Techniques and Technologies for Student Success

  • 27th Nov '23

The Art of Academic Writing: Techniques and Technologies for Student Success

How to Send a Professional Follow Up Email

  • 29th Sep '23

How to Send a Professional Follow Up Email

How to Create an Email Filter in Gmail

How to Create an Email Filter in Gmail

How to Create an Email Rule in Gmail

How to Create an Email Rule in Gmail

More than +200 features to generate leads 😍, anyleads enrichment data software to find emails.

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.

Anyleads Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.

Anyleads Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Send the data collected to your CRM or any software.

Anyleads Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.

Anyleads Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.

Anyleads Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.

Anyleads Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.

Anyleads API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.

Anyleads Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.

Anyleads Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.

Start generating leads with our software

Create your account and start your 7 day free trial!

We offer multiple products for your lead generation, discover them below!

>> Unlimited access to all products with one single license check our pricing.

23 Sales Email Templates With 60% or Higher Open Rates [+ Bonus Templates]

Aja Frost

Published: October 19, 2023

Does this story sound familiar to you?

sales email templates; sales email templates being used by salesperson

You send a sales email to a prospect.

They don’t open it.

That’s it. End of story.

Truth is, if a prospect doesn’t open your email, the deal is over before it even begins. They won’t read your value proposition to understand how your company can help them grow, nor will they give you a chance to warm them up to the idea of buying your product or service. Regardless of your sales strategy , in today's digital landscape, a sale begins with a great email.

Download Now: 25 Sales Email Templates  [Free Access]

With only just under 30% of emails getting opened across all industries, it’s important to write a compelling, actionable message that invites a click. It might seem simple, but that opened email can lead to a closed-won deal.

The following templates have 60% or higher open rates, 8% or higher click-through rates, and 30% or higher response rates. I've lightly edited the templates so you can tweak them for your industry, market, product, and prospect.

Tip: You can also check out these sales prospecting email templates , these templates for boosting end-of-month sales , or these funny templates real salespeople use .

Happy selling!

Featured Resource: 25 Proven Sales Email Templates

Proven Sales Email Templates

Download These Templates for Free

Sales Introduction Email Best Practices

  • Introduce yourself.
  • Keep it simple.
  • Focus on your subject line.
  • Include a CTA.

How many sales introduction emails are you planning to send today? Consider your prospects. They are likely receiving multiple sales emails daily or weekly. There are specific tactics you can implement to get noticed.

1. Introduce yourself.

You can’t assume that your prospect knows anything about you or your company. One of the first things you should do is introduce yourself. It does not have to be an extended introduction. Include your name, your title, and the name of your company, and go from there.

2. Keep it simple.

The longer the email, the easier it is to ignore the content. Keep it simple. Don’t overload your prospects with information. Provide them with an idea and guide them to follow up for more information.

business presentation email template

25 Free Sales Email Templates

Save time, find new ways to reach out to prospects, and send emails that actually convert.

  • First-Touch Emails
  • Follow-Up Emails
  • Break-Up Emails
  • Full Email Sequence

You're all set!

Click this link to access this resource at any time.

25 Proven Sales Email Templates

Fill out the form to get your templates., 3. focus on your subject line..

How many times have you decided to open an email based on its subject line? Probably too many times to count. 47% of email recipients open emails based on the subject line, and 69% use the same factor to report emails as spam. The subject line is one of the most critical parts of an email because it can drive prospects to open or ignore your content.

4. Include a CTA.

Don’t be vague. After receiving a sales email, your prospect should have a clear idea of what the next step is. Are you asking them to respond to an email? Should they reach out with a phone call? Do you need them to schedule a time to speak on your calendar? Include a clear call-to-action in your email so your prospects aren’t left wondering what to do.

You send an email that gets no response. That is not the end of your correspondence. A nonresponse doesn’t automatically mean disinterest. Follow up with your potential prospect. You have to consider a few things. They didn’t receive the email. They’re not incentivized into action yet. Following up is crucial to forwarding the conversation, and you should aim to do it at least two or three times.

Sales Introduction Email Templates

1. standard sales introduction email template.

sales email template:  Introduction email template example

If the prospect hasn't heard of you before, give them a reason to talk to you. Mentioning their goals and showing you did your homework is often enough to pique a buyer's interest.

Hi [prospect name],

I checked out your website, and it looks like you might be trying to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a pivotal role in your success.

If you’re unfamiliar with [company], our solution helps businesses in [prospect company's] space with three main goals:

Are you free in the next few days for a call to discuss [prospect company's] strategy for [business area]?

[Your name]


Why It Works

In a sales introduction email, you are introducing yourself to a stranger. For most, it is easy to brush off or ignore someone they don’t know. This email template puts you in a position where your prospect might not know you, but they think you know them. By focusing on their goals and success, you can draw them in. As you mention how your company can aid in their success, you can move your company out of the stranger category and potentially facilitate a conversation.

2. Trigger Event Email Template

sales email template: Trigger event example

Strike while the iron is hot. A trigger event gives you a compelling reason to reach out, boosts your credibility by demonstrating you clearly pay attention to what's happening in their space, and establishes urgency.

Your [LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague] inspired me to reach out. Other staffing firms like A, B, and C leverage [product] to [accomplish X and Y].

Within six months of working with [company], client [saw X results]. I’d be happy to share a few ideas about how [prospect company] could accomplish the same.

If you’re open to it, when would be a convenient time to chat? Say, [XYZ time]?

Corresponding with a stranger can seem so unexpected that you’re put off by the initial interaction. The trigger event email template allows prospects to bypass this discomfort because you’re reaching out for a reason . This trigger event makes your email seem more valid and less like spam.

3. Offering a Better Solution Template

sales email template: offer better solutions

I'm [your name] with [company name]. I was looking at your site and noticed you use [tool] for [purpose]. This caught my attention since we've noticed most sales teams are frustrated that the CRM is better suited for sales managers and not a sales team, which makes it difficult for them to keep track of customer accounts.

[Your product name] resolves this issue by [Share main benefits]. What day works best for setting up a demo?

If you know what tools your prospect is using, you can offer your product as a better solution to their pain points. This technique enables you to quickly point out the competition's flaws and how your product resolves those friction points — making it a better fit. 

4. Complimentary Email Template

sales email template: complimentary

A colleague of mine just introduced me to your brand. I love the video you put out regarding [topic]. I found it both insightful and entertaining. [Mention one or two things you found interesting].

You mentioned in the clip that your company's biggest challenge was [challenge mentioned in the content you found]. Our product actually solves for that [mention a few key features]. 

This method works when the compliment is genuine and the rep has done proper research on the prospect. Flattery is a powerful tool that can help build rapport and connection with a prospect and make it more likely they'll respond to your email. 

5. Mutual Contact Reference Email Template

sales email template: Mutual Contact  example

In a lot of ways, sales is the art of cultivating trust with potential customers. One of the better ways to do so is by finding some common ground via mutual connections, peers, or former colleagues.

Taking this angle can add some degree of familiarity with your prospects, put them at ease, and give you a leg up in the trust-building process.

Hey [Prospect],

A mutual contact of ours, [Referral partner], and I were recently discussing experts in [their field] whom I could reach out to for some insight about [topic].

You were the person who came to their mind immediately.

I'm writing an article about [topic].

Would you be willing to review it?

“It’s not what you know, it’s about who you know.” Connections play a substantial role in the business world, and this perception is what makes this email template successful. A mutual contact instantly establishes a level of trust and credibility with a potential client. If there is a perceived connection between you and your prospect, they will be more willing to transform that connection into a relationship.

6. Useful Resource Email Template

sales email template: useful resource

I saw your recent post on LinkedIn [title of post] about [industry-related topic]. Have you thought about trying [thing your product helps with]? If so, you should check out this case study from one of our clients [link to case study] who had a similar issue. 

Within six months of working with [your company], client [saw X results]. I’d be happy to share a few ideas about how [prospect's company] could accomplish the same.

If you’re open to it, let me know a convenient time to chat? Say, [XYZ time]?

One of the easiest ways to hook prospects is to provide them with value from the start. In the example above, the rep pulls out a challenge the prospect may have mentioned and then provides them with a case study showing how a company solved similar issues using their product, and that the process can be replicated at the prospect's company. 

Best Sales Email Templates

7. website visitor email template.

sales email template: website visitor email example

Based on the prospect's browsing behavior, you know they're at least interested in your solution. If you want to capitalize on that interest, position yourself as a trusted advisor who can walk them through the decision-making process and answer questions as they arise.

I'm sending this note to introduce myself as your resource here at [company]. I work with small businesses in [prospect company's] space, and noticed that your colleagues had stopped by our website in the past.

This inspired me to spend a few minutes on your site to gain a better understanding of how you are [handling strategy for business area]. In doing so, I noticed a few areas of opportunity and felt compelled to reach out to you directly.

[Company] is working with similar companies in your industry, such as [X], helping them [accomplish Y], while providing them with the tools to [manage Z].

When do you have 15 minutes to connect today?

Please also feel free to book time directly onto my calendar here: [Meetings link].

Without an explicit answer, it is virtually impossible to know why a prospect clicked out of your website. The website visitor email template opens a door to discover where the interest in your products or services ended. It allows you to draw interest back into your company while enticing prospects with the notion that their competitors are using similar methods. It provides them with a direct line of communication into exploring new opportunities with your products or services.

8. New Prospect Email Template

sales email template: New Prospect example

The first touch email is the most important one you'll send. Like the first template in this list, this email will give your prospect an overview of your company while showing off your knowledge of their organization.

I'll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)

As a [job title] at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we've helped a lot of companies in [X space] with [business area].

Could we schedule a 15- to 20-minute call to discuss your strategy for [Y] — what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you'll leave with some advice for [business area] that will make an immediate impact.

Cold emails are challenging because you’re looking to establish a relationship with someone potentially unaware of both you and your company. The new prospect email template works because it’s not pushing for immediate action, which can cause quick disinterest. Instead, the request is for a conversation to which potential clients will be more open.

9. Recent Voicemail Email Template

sales email template: recent voicemail example

Use the following quick email to reinforce the voicemail you just left. Voicemails are all too easily deleted or forgotten, so following up is critical to ensure you get a response.

I saw that you were checking out [product], and wanted to give you a quick shout after checking out the [prospect company] site. The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from [product], and share some best practices.

Most of our successful users will have a quick set up like this to get things started in the right direction.

Is there a good time for you today or the next few days? You can book some time directly on my calendar here: [Meetings link].

P.S. Thought you might like this as well while getting started:

  • [Helpful link #1]
  • [Helpful link #2]

It is easy to skip over a voicemail especially when it’s coming from an unknown caller. Prospects are likely to ignore unsolicited messages. The recent voicemail email template is one way to establish the credibility of you and your company. Additionally, some people shy from phone use with a stranger. This email strategy helps your prospect familiarize themselves with you before agreeing to a phone call.

10. Requested Demo Email Template

sales email template: Demo request example

This email helps you establish a relationship with the prospect and set the right expectations for the process. If they're not prepared for a discussion of their company and objectives before the nuts-and-bolts product talk, they might become impatient.

I noticed you requested a demo of [product]. I work with companies in your area, and my goal is to be helpful during your evaluation process.

Our demos are two parts. The first is a conversation focused around helping me to understand what you're hoping [company] can help with, as well as your strategy and goals in general, so then I can customize your demo accordingly.

To get started, you can book time on my calendar here: [Meetings link].

Looking forward to connecting,

We live in a world of instant gratification. When a prospect requests a demo, they create an idea of when they can expect to receive the information. It is often sooner rather than later. The requested demo email template is necessary for managing expectations. It establishes a timeline and helps form a relationship with your prospect instead of instantly opening and closing the door with the requested demo.

11. Free Tool Or Trial Email Template

sales email template: Free Tool or trial example

Help your prospect get as much out of their free sign-up or trial as possible. Not only will this help them see the value of your product, it also lets you influence their purchasing criteria.

I saw that [prospect company] is using [tool], and your team currently has [X number of] people accomplishing [Y]. I'm happy to share some best practices related to our products with you and the team. There are also a number of features we use with [product] that might be helpful for you or some colleagues. I also noticed [unique aspect of business].

Please pick a time on my calendar that works best for you and I'll follow up: [Meetings link].

A free trial experience is pivotal. During this time, prospects expect to be wowed by your products or services — wowed enough to commit to paying for them. The free tool or trial email template works because it shows potential clients or customers that you’re on their side. You want them to get the biggest bang for their buck. You want them to succeed. When prospects think your company is willing and able to help them, they are more likely to engage.

12. No Response When Opened Email Template

sales email template example

The prospect is interested in learning more — after all, they read your message — but they're either too busy to respond or not interested enough. Get the conversation going again with an explanation of your company's solution and an offer to give them a demo.

Following up on my last email, I wanted to see if [increasing X, decreasing Y] was something you'd be interested in discussing.

[Company] offers tools for [business area] that include the following:

  • [Feature #1 and why it's helpful]
  • [Feature #2 and why it's helpful]
  • [Feature #3 and why it's helpful]

I'd be happy to give you a brief walk-through of the tools so you can evaluate whether there might be a broader application to leverage these tools at your company.

What do you think?

Sometimes a prospect needs a push in the direction of your company. After the initial email, there’s a chance they forgot about your offer. They might not be sure how your company can help them. Remind them. Inform them. A nonresponse doesn’t always mean they’re not interested. The “no response when opened” email template can help your company return to the minds of those who are.

13. Continued Nonresponse Email Template

sales email template: Continued no response example

Heard nothing? Before you give up on this prospect, send a few more resources their way. You'll add value while simultaneously reminding them your tool might be able to solve a pressing pain point — as it has for their competitors.

Following up on my previous email, as they have a tendency to slip through the cracks. At the very least, I wanted to provide you with the top resources that your peers at other [prospect's industry] companies found helpful:

  • [Helpful link]
  • [Case study]

Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with [prospect company's] strategy? Just book some time on my calendar here:

[Meetings link]

After a few tries, you have to consider that your prospect isn’t interested. The continued nonresponse email template works for two reasons. One, it puts your company back into the mind of your prospect. Two, it helps draw them in with resources they can use to propel their goals.

14. Re-engaging A Non-Responder Email Template

sales email template: Re-engaging example

This lighthearted email gives the buyer a chance to change their mind. It's a great way to re-engage them without guilt-tripping them.

Looks like we might not be meant for each other. But I still wanted to reach out to you one last time. I have a few suggestions on how [prospect company] can [accomplish X and Y]. If I don't hear back, I'll assume that the timing isn't right.

In the meantime, here are two resources I thought you might find valuable because [reason why they're relevant]:

People think there is always time. The door is always open, so there is no haste in action or a decision. The “re-engaging of a non-responder” email works because it forces potential buyers to realize that they are about to miss an opportunity. When it looks like the door is finally closing, they could be motivated into action.

These templates are proven to get results, so what are you waiting for? Incorporate them into your prospecting strategy.

And if you’re still looking for more, you’re in luck. Below, I’ve included bonus email templates for a wider variety of scenarios.

More Email Templates

These don't have the impressive open rates of the ones above, but they're still helpful templates to turn to when you need help.

15. Building Rapport Email Template

sales email template: building rapport example

Let's say your conversation has stalled a bit and you want to keep the momentum going without being too pushy. Try a rapport-building approach.

It requires you to know a little about the person you're sending an email to — just another reason why it's important to get to know your prospect in your initial outreach and discovery calls.

In our last call, you mentioned your interest in [insert interest area]. I was curious what advice you'd have for someone just getting started in [interest area]?

Don't include a business-related ask in this email. Once you get a response, your reply can include an ask that steers the conversation back to the deal in question.

No one wants a ton of offers shoved in their face. If your prospect has lost a bit of interest, the building rapport email template helps slowly draw them back in. Instead of meeting them with an offer for your products or services, asking a question about their business or seeking advice can jump-start the conversation. It also shows your prospect that you’ve paid atten tion.

16. Taking Action Email Template

sales email template: Taking action example

Sometimes you've spent so much time on a deal that you simply need to know if the prospect is interested in moving forward. If they keep rescheduling meetings, missing calls, or pushing for a longer discovery period, it might be time to cut to the chase.

Hello [prospect name],

We've been unable to connect for a few weeks now, and that usually means one of two things:

  • 1. This isn't a priority for you and your company at the moment.
  • 2. You've been busy and we should keep trying to connect.

If the answer is option one, I won't take up any more of your time. If the answer is option two, do you have time to connect tomorrow?

While connecting with a prospect isn’t a waste of time, it could be a waste if they’re dragging their feet and uninterested in your company. The taking action email template works because it compels them to make a decision. If they are disinterested, you can save your resources and end the correspondence or regroup for a different approach. If they are interested and still hope to connect, it confirms that you can go to greater lengths to secure this client.

17. Responding To Content Email Template

sales email template: responding to content example

Prospects like to know you've taken a sincere interest in their business. One of the better ways to demonstrate that interest is to take the time to read, understand, and offer constructive guidance based on the content they publish.

Hey [prospect name],

I saw the [content medium] your company published about [subject].

I was impressed by how you managed to make such complex subject matter accessible without sacrificing thoroughness. [Reference to what they do].

I have experience at [helping companies with relevant assistance]. Would you be interested in chatting for twenty minutes this week?

As shallow as it sounds, people are driven by compliments. Additionally, we always strive to do better. The “responding to content” email template appeals to both. This email will initially catch the eye of your prospect because of its reference to their content. After stroking their ego, you can drive a conversation with the idea of helping them do even better.

18. Congratulating Prospects Email Template

sales email template: congratulating prospects example

Congratulating prospects on their recent achievements is another way to show them that you'll value them, should your relationship progress. It demonstrates that you see them as more than another brick-in-the-wall potential customer.

Do your research and stay abreast of any milestones they reach. Then, reach out and reference those big-time wins — all with an air of tasteful flattery around your message.

Congratulations on [recent achievement]!

What you're doing is going to do a lot for [their industry].

I'm looking forward to seeing where you go from here.

[Your Name]

Sales emails typically request something from the prospect — a response or phone call. This email template works because it makes no request. Congratulating your potential clients on achievements puts you in favor with them and keeps a positive relationship open for future pitches.

19. Re-establishing A Connection Email Template

sales email template: Re-establishing a connection example

Sometimes, when prospects go completely dark, you don’t want to go the casual route like in the tenth template in this list. In that case, use the email below to re-establish a connection.

Hi [prospect],

Hope all is well. I had put a reminder in to check-in with you to see how things were going with the [name of campaign] initiatives. We had discussed a potential partnership a few months ago, but hadn't been able to formalize our recommended engagement.

We would love to catch up and see if there are any opportunities to engage with you and help with your [department (eCommerce, marketing, etc.) ] strategy. Let me know if you have some time to reconnect this week and catch up business-owner-to-business-owner on where you see things and I can provide some ideas on where we can help.

Look forward to hearing from you.

[your name]

This email is included in our sales email template kit. Download it for free .

Things change. Your prospect might have been uninterested or unprepared to take advantage of your product or services before, but they could be open to hearing about them now. This template reminds them of how your business can benefit them and reopens an avenue for communication.

20. LinkedIn Connection Email Template

sales email template: LinkedIn connection example

If you’ve connected with your prospect on LinkedIn but haven’t yet emailed them, use the below template to begin a conversation. It’s vague, which gives you more space to add details from their LinkedIn profile. Don’t be afraid to point out if you’ve been in their position or role before. That can help you generate empathy.

Thanks so much for accepting my request on LinkedIn. Quite excited to follow your professional growth in the next few years!

I’d love to hear more about what you do in your role. I’m in [industry], and I think [product] can help you achieve [X, Y, and Z] in your company. I was once a [their current role], and I know how hard it is to [achieve a goal related to your product]. Do you have ten minutes this week to chat?

LinkedIn is a platform for making professional connections. If someone accepts your request, you can assume that they’d be open to hearing from you. The LinkedIn connection email template works because it takes that initial introduction and helps you build from it. Starting the relationship on the networking platform and shifting it into a sales email creates a segue for introducing your company and its benefits.

21. Mutual Alma Mater Email Template

sales email template: mutual alma mater example

Another way you can get your email opened is by referencing your alma mater, if you share one. Most people feel pride in the college they attended, and even if you graduated in different years, you can easily find some common ground.

Hey [prospect],

Did you go to [college]? I graduated in [year]. It’s so great to connect with a [college] grad! Do you remember [interesting / unique feature of your university]?

I see that you’re in [field/industry/role] now. How did you get to this role? What would you say is your biggest challenge?

Many consider graduating from college a significant achievement, and it’s easy to find someone who will boast their institution and graduating year. Knowing that someone attended your alma mater quickly creates a camaraderie. It sets up a bond of shared experiences and pride. This makes the mutual alma mater email template successful. It forms a connection and enables you to begin an exchange that will ultimately lead to your sales proposition.

22. Out Of Office Reply Email Template

sales email template: out of office example

If your prospect went on vacation and you’ve received autoresponder emails, follow up once they’ve returned to the office. When you do, reference their vacation in your email, or congratulate them on parenthood if they went on parental leave.

It’d be helpful if you could link to a resource in case they forgot the details and don’t want to look through your email thread or read a long email with all of this information.

I hope you’re well and that you enjoyed your vacation!

If you remember, we had a conversation a few weeks ago about [product or service]. You’d told me you’d need a few weeks to get the go-ahead from your manager.

Would you have some time next week to catch up?

P.S. Check out this resource I put together for your team. [link]

When someone returns to the office from a temporary leave, their email inbox is typically overflowing. Urgent matters get handled first. Depending on how your prospect views your correspondence, your email might fall to the end of the list. Instead of anticipating their response, follow up with the out of office reply email template.

23. Social Post Comment Email Template

sales email template: social post example

Sometimes, prospects may comment on your posts and seem fairly interested in your solutions, but they don’t engage with you otherwise. Most of the time, you shouldn't engage with them too early, but if they keep showing up in your social pages, it’s worth reaching out.

If the comment is related to your product, DM them first and ask if you can follow up over email. If they say yes, send them the following template.

You and I briefly chatted on [social platform]. It’s so great to connect with you!

I really liked your comment about [specifics about their comment]. You seem like you’d be a great fit for our product, and I’d love to give you a quick walkthrough.

Are you available for twenty minutes this week?

You’re already off to a great start if you need the social post comment email template. It means you already have confirmed interest in your company. This email works because you’re able to remind your prospect of their demonstrated interest in your company and quickly transition your email correspondence to a phone call.

Use Email Templates to Nurture More Leads

Email templates can make your life much easier, allowing you to reach more prospects in less time and close more deals. With the templates I’ve shared, you’ll be sure to increase open rates and efficiently meet your sales quota. Use these templates for any scenario — and don’t forget to tailor them to your prospect’s needs.

Editor's note: This post was originally published in June 2017 and has been updated for comprehensiveness.

New Call-to-Action

Don't forget to share this post!

Related articles.

Writing Formal Emails: The Ultimate Guide

Writing Formal Emails: The Ultimate Guide

The 5 Worst Types of Sales Messages and How to Fix Them, According to Reforge's COO

The 5 Worst Types of Sales Messages and How to Fix Them, According to Reforge's COO

The Ridiculously Successful Way to Introduce Yourself Over Email

The Ridiculously Successful Way to Introduce Yourself Over Email

Email Open Rates By Industry (& Other Top Email Benchmarks)

Email Open Rates By Industry (& Other Top Email Benchmarks)

5 Reasons Your Sales Emails Get Ignored

5 Reasons Your Sales Emails Get Ignored

How to End an Email: 32 Email Closing Lines For Any Situation

How to End an Email: 32 Email Closing Lines For Any Situation

13 Fresh Ways to Say

13 Fresh Ways to Say "For Example"

How & When to Use an AI Email Assistant [+Tools to Consider]

How & When to Use an AI Email Assistant [+Tools to Consider]

Pros & Cons of AI Email in Sales [+Tools to Consider]

Pros & Cons of AI Email in Sales [+Tools to Consider]

How to Send the Perfect Friendly Reminder Email (Without Being Annoying)

How to Send the Perfect Friendly Reminder Email (Without Being Annoying)

13 foolproof introduction email templates for every use-case

business presentation email template

So, you’ve got someone you want to connect with but feel clueless about starting a conversation? Maybe you want to get advice on a project, raise funds for your startup , approach a potential client, or just welcome a new teammate. 

Breaking the ice doesn’t have to be so complicated! Since closed mouths don’t get fed, putting yourself out there is the first step to accomplishing any of these goals. 

How? Glad you asked!

The key is knowing how to craft an impressive introduction email. As most of our interactions in the professional world happen online, sending that introduction email can be all you need to do to unlock some very rewarding doors. 

We've put together a list of 13 foolproof introduction email templates for every use-case. Think of them as a Swiss Army knife for your email game— versatile, practical, and ready for any situation.

Sending that first email can be nerve-wracking, but with these templates, you'll be soaring through your inbox in no time!

OSlash brings typing automation to your fingertips. Try it for free!

What is the purpose of an introduction email.

An introduction email is your chance to make a lasting impact and set the tone for a relationship. Whether you're trying to network, close a deal , or land your dream job, an effective introduction email can help you advance in your career in myriad ways.

Sending an introduction email shows initiative, confidence, and a willingness to put yourself out there. And, let's be real, it's often the only way to make that initial connection and start something amazing!

What makes for a good introduction email?

Want your introduction email to stand out from the hundreds of boring and bland pitches crowding your recipient’s inbox?

Here are some unconventional insider tips from cold email experts at OSlash on what to include in an introduction email:

  • Use humor : Humor can be a great way to break the ice and make a positive impression. A well-placed joke or pun can show that you're friendly, approachable, and creative.
  • Be authentic : Don't be afraid to be yourself and let your personality shine through. People are more likely to connect with someone who is genuine and relatable.
  • Show your passion : If you're reaching out to someone in a field that you're passionate about, let that enthusiasm show! Sharing your love for a topic can be contagious and can help establish a connection.
  • Ask for advice : The Ben Franklin effect in Psychology proposes that people like someone more after doing a favor for them. They also like feeling knowledgeable and helpful as it helps them build a positive self-image. So, go ahead and ask for advice or feedback in your introduction email. It can be a great way to start a conversation and build a relationship. 
  • Be concise : While it's important to be engaging and personable, you also don't want to overwhelm the recipient with a long and rambling email. Be concise, so they can quickly understand your purpose for reaching out.
  • Add visual breaks : No one wants to peruse through walls of text. Adding enough white space and infusing your email with clutter-breaking images, videos, GIFs, or links makes it more visually appealing and engaging for your prospects.

Below you’ll find some additional good practices to craft winning introduction emails.

Introduction email etiquette and best practices to follow for higher opening and response rates

The ultimate goal of your introduction email? To pique the reader’s interest enough for them to notice you. 

Here are some best practices that can take you a step closer to achieving this:

  • Write a scroll-stopping subject line : Aim to keep your subject lines crisp, personalized with the name of the reader, and clickable without being too clickbaity. It’s your one shot at grabbing their scattered attention. Keeping it short (under 50-60 characters helps too).
  • Customize the opening line for your reader : This is important for them to continue reading your email copy. If they find the opening line irrelevant, they will dismiss the rest of the email without second thoughts.
  • Clarify your reason for reaching out : It’s always a great idea to talk about how you know the recipient and mention why you want to connect with them as succinctly as possible. This can increase your chances of getting a response over sending a random and unsolicited request.
  • Showcase the value you bring: Reciprocity is the keystone of establishing professional relationships that last. If you can help someone out in return for their time, skills, advice etc., they will be more inclined to offer their assistance too.
  • Focus on building a relationship: No one likes to be sold to, right off the bat. Focus on building a relationship first—be curious about the recipient, ask them questions, appreciate their skills/good qualities, and show interest in what they have to offer, before pitching yourself or your business. 
  • Include a call-to-action, if needed: When you send an introduction email, you want the reader to respond, right? Include a relevant CTA (like booking a meeting, signing up for a newsletter, trying out a product etc.) to drive your reader to the action you want them to take. 
  • Thank the recipient for their time: Courtesy and politeness will always remain in vogue at work. A simple thank you goes a long way. This is why you’ll see even big corporations sending their customers thank you emails post a purchase . 
  • Make sure to follow up: The money is in the follow-ups! Don’t give up before you’ve followed up at least 6-7 times, with a follow-up every 2-3 days. I’ve personally tried this and been surprised by how well it works!
  • Use an email signature: It lends added credibility to your email. Make sure to include your name, role, website/social media handles, and contact information in the signature.
  • Automate your introduction emails using templates/snippets: If you send a lot of introduction emails on the daily, templating and automating them with a writing assistant or text expander can end up saving you a lot of time wasted on repetitive typing and copy-pasting. (There’s a detailed breakdown on how to do this at the end of this article.)

Try OSlash –

The fastest text expander ever built

Below you’ll find templates for subject lines as well as email copy to get you started with writing an introduction email that people respond to. 

Examples of great introduction email subject lines

Here are 10 catchy and effective subject lines for your introduction email:

[Mutual Connection] said we should connect!
Hi from [Your Name], [Their Name]
[Their Name], proposal for [Collaboration] from [Your Name, Your Company Name]
Let's talk [Shared Interest/Topic], [Their Name]—I'll start!
[Their Name], reaching out for [Purpose]!
Can we be [Industry/Interest] pals?
Hello from [Your Name]—Let's connect!
A quick hi from a [Shared Interest] fan
From one [Industry/Interest] fan to another
A friendly hello from a fellow [Industry/Interest] enthusiast

These subject lines are warm and friendly. They are simple, short, and clearly convey the intention of the sender to connect with the recipient. And they set the tone for your introduction email perfectly. 

13 introduction email samples and templates that you can’t go wrong with in 2023

We’ve culled together a list of 13 introduction email samples and templates that will help you make a positive first impression without spending hours worrying about it. 

From introducing yourself at the workplace to connecting two contacts, these templates cover the entire gamut of business situations where introduction emails can come in handy.

1. Business introduction email templates

Want to partner-up with rockstar professionals and businesses to knock your competition right out of the park? These introduction email templates will make reaching out to potential partners less daunting. 

a. Introduction email template for connecting two contacts

Goal : You want to connect two of your contacts because they might be able to help each other.

Why it works : This email template helps you highlight the strengths and experience of each contact, emphasize the potential benefits of connecting, and can be the basis of starting a new relationship.

Subject: [Name 1] meet [Name 2]! Hi [Name 1], I wanted to take a moment to introduce you to [Name 2], a highly accomplished [Position] in [Industry/Company].  [Name 2] has a wealth of experience in [Industry/Field] and has helped numerous businesses grow and thrive.  [Name 2], meet [Name 1]. [Name 1] is a highly respected [Position] at [Company] and has a deep knowledge of the [Industry/Field]. It’s evident you both have a lot in common and could benefit from knowing each other. I'll let you two take it from here. P.S. Don’t forget to hit me up too, when you set up a meeting :D Happy connecting! [Your Name]

b. Introduction email template for requesting expertise

Goal : You want to leverage the expertise of the message recipient for a project.

Why it works : This email template is polite, friendly, and respectful of the recipient's time and expertise. By expressing a genuine interest in learning from them and demonstrating how you can help them in return, you can make a strong case for why they should consider helping you. 

Subject: Stellar insights on [Topic], [Name]! Let’s connect? Hello [Name], I hope this email finds you well.  Your [profile on LinkedIn] is the reason I couldn’t resist reaching out. The list of your accomplishments in [Industry/Field], especially your expertise in [specific area of expertise], is mighty impressive! I’m currently working on a project that involves [brief description of the project], and I think you’d be the best person to help me elevate it to the next level. Would you be open to [sharing some of your expertise/offering advice/collaborating] with me? I would love to schedule a quick call to share more details and hear your thoughts. You can book a quick 10-min call here as per your convenience. Thank you for your time! I look forward to hearing from you. Best regards, [Your Name]

2. Sales introduction email templates

These email introduction templates are golden for generating leads, building brand awareness, and qualifying prospects who have been referred to you, submitted a form on your website, or clicked on your digital ads.

And here's the deal: we know that just any old email won't cut it. You've got to grab their attention right off the bat. So, we're talking killer subject lines, identifying pain points, and placing them right in the sales funnel.

Let's get to it!

a. Cold sales introduction email templates

Goal : You want to connect with someone you’ve never interacted with before.

Why it works : It shifts the focus from you to how you can be of service to them, which is what everyone really is interested in, right?

Subject: [Name], the best way to address [pain point]? Hi [Name], I was browsing through [source platform] when I came across [prospect’s company name]. I must say you’re doing an amazing job at [solving your customers’ pain points]. Over the last six months, we’ve helped dozens of companies like yours [address pain point] at 30% of the usual cost. Our clients, including [name 2-3 similar, preferably recognizable companies], have benefitted from [list and quantify core benefits]. And you could too! If you wish to [address pain point], I’d be happy to schedule a 5-min phone call to discuss this in detail. Does [date and time 1] or [date and time 2] work for you? Looking forward! Thanks for your time.  [Your Name]
Recommended reading: 11 cold email templates that will get you more leads instantly

b. Website-triggered introduction email template

Goal: To leverage the interaction of a prospect with your website/communications for introducing yourself.

Why it works : This email template can be automated and sent to multiple prospects who are interested in your offering. It builds on the initial touchpoint and moves the conversation forward efficiently. 

Subject Line: You’re off to a great start, [Name]. What’s next? Dear [Name], Thank you for your interest in [product/service]. By signing up for our [blog/newsletter/demo], you’re already off to a great start! Over the next couple of days you should expect [outline the next steps or details of next communications]. Here’s a [quick overview] of [product/service] and how it can help you get a step closer to [solving a specific problem]. If you’d like to chat more in person, you can choose a free slot on my calendar and we can hop on a quick call!  I look forward to hearing from you.   Regards, [Your Name]

c. Introduction email template for inbound leads

Goal : You want to connect with (and convert) a prospect who reached out to you. 

Why it works : It shows a genuine interest in the lead and their needs, and encourages open communication .

Subject: Excited to connect with you, [Name]! Hey [Name], I'm thrilled to receive your inquiry about [Company/Product Name]! My name is [Your Name] and I'm a [Your Position] at [Company Name]. I wanted to personally reach out and learn more about you and your business needs.  What inspired you to reach out to us? Are there specific challenges you're trying to solve or goals you're trying to achieve? Do you have questions about [product/service] that I can address? I’d be happy to discuss this on a quick 10-min phone call if you like. Please schedule one on my calendar as per your convenience. You could also reply to this email if that works better.  Thank you so much for your interest in [Company Name]. Looking forward to connecting with you soon! Best regards, [Your Name]

d. Introduction email template for referred leads

Goal : You want to reach out to a prospect referred by a mutual connection.

Why it works : Basing the conversation on acknowledging your mutual connection makes your job easier by establishing trustworthiness and credibility. 

Subject: [Referral name] loves us & thought you might, too Hey [Name], I hope this email finds you well.  I’m reaching out today because [Referral Name] hinted that we at [Company Name] might be a great fit for you. We had the pleasure of working with [Referral Name] for [details of the project undertaken together] and helped them [highlight key results from the collaboration/partnership].  We’d love to do the same for [company name]. I’d love to have a call with you this week to understand your requirements better. I am available in the following time slots: [slot 1 with date and time] [slot 2 with date and time] Let me know if any of these work for you or if you’ve an alternative in mind! Excited to hop on to this partnership! Best regards, [Your Name]

e. Follow-up introduction email template

Goal : You want to reconnect with a contact you met at an event or elsewhere, in-person.

Why it works : This email template builds on the personal connection with the recipient by referencing the conversation that took place when you met them. It acts as a refresher and provides an opportunity to deepen the bond by working together. 

Subject: It was great meeting you at [event name]! Hi [Name], Meeting you at [event name] was amazing! I really enjoyed our conversation and thought it might be a great idea to stay in touch. I remember you hinting that you were looking for [solution to a business pain point]. I might be able to help you out since [your company] is always experimenting with [topic/pain point mentioned] and looking for new ways to help businesses like yours If this is something you’d like to explore, I’d love to chat further. [Include a call-to-action to schedule a meeting or call].  Looking forward to connecting with you once more! Best regards, [Your Name]

3. Email introduction templates for customers and accounts

Now, let's talk about sending an intro email to your clients. Wait, don’t they already know you if they’re doing business with you?

Mostly, yes. But, what about the times when account reps change, when old team members leave and new ones join in their place, or when you’re unveiling a new product or service that you think will make them drool with excitement?

The point is, clients won’t be in the loop about everything just because they have an existing relationship with you. This is when you can use the following introduction email templates.

a. Cold introduction to newly assigned client

Goal : Introducing yourself to a client after they’ve been assigned to you

Why it works : By expressing enthusiasm and a commitment to exceptional service, you can establish a positive tone and set the stage for a successful working relationship.

Subject: Hi from your [Role], [Client Name]! Hello [Client Name], I wanted to take a moment to introduce myself and express how excited I am to be working with you. My name is [Your Name], and I've just been assigned as your [Role] here at [Company Name]. I'm looking forward to getting to know you, learning about your business, and providing you with exceptional service. This means that from now on, I'm always available to answer any questions you may have or address any concerns that arise. Please don't hesitate to reach out to me! I’d also love to get on a call with you to discuss [your current situation, goals, and any challenges you may be facing]. I'm confident that we’ll make a great team together. Thank you for giving me the opportunity to work with you, and I look forward to getting started. Best regards, [Your Name]

b. Introduction to a new point-of-contact

Goal : Introducing a customer to their new account rep 

Why it works : This email template highlights the experience and qualifications of the new rep to build the customer’s trust and confidence in their ability to provide exceptional service.

Subject: Meet your new [Role], [Client Name]! Hello [Client Name], I hope this email finds you doing well. I'm reaching out to introduce our new point of contact for your account at [Company Name]. [New Point-of-Contact Name] has joined our team and will be taking over from [Previous Point-of-Contact Name] as the primary contact for your account. I’ve worked with [New Point-of-Contact Name] closely over the last week to ensure the smoothest possible transition for you. Here’s a fun fact: They’re [insert common interest] like you! I’m sure you’ll hit it off instantly! They also have extensive experience in [relevant industry or field], and I'm confident that they will provide you with exceptional service, as you’ve come to expect at [Company Name].  In the coming days, [New Point-of-Contact Name] will reach out to schedule an introductory call with you. If you have any questions or concerns in the meantime, please don't hesitate to reach out to me or [New Point-of-Contact Name]. Thanks for your time! Best regards, [Your Name]

c. New product/service/brand introduction email template

Goal : Introducing ​​a new product or service to a customer.

Why it works : By presenting the product or service as a valuable addition to the client's business, this email template can help generate interest and build excitement around the new offering.

Subject: Introducing [New Product/Service/Brand] - [Company Name] Hello [Client Name], I hope this email finds you doing well. I'm excited to announce the launch of our new [Product/Service/Brand] - [New Product/Service/Brand Name]! [Briefly describe the product/service/brand and its key benefits]. We believe that [New Product/Service/Brand Name] has the potential to be a game-changer for your business, and we're excited to offer it to you as a valued client. [Include any additional information/social proof on how this will benefit the client or how this will address their needs]. If you're interested in learning more about [New Product/Service/Brand Name], we'd be happy to schedule a call with youl. [Include a call to action for the client to take such as scheduling a call to discuss it further or pointing to a website for more information]. Thank you for your time, and we look forward to hearing from you soon. Best regards, [Your Name]

4. Team introduction email templates

A. professional self introduction email templates.

Goal : To introduce yourself to your team/company 

Why it works : Offering assistance and expressing interest in getting to know each of your colleagues on a personal level can also help build relationships and establish yourself as a valuable member of the team.

Subject: Introduction and Greetings from [Your Name] Hello everyone, I wanted to take a moment to introduce myself as the newest member of your team at [Company Name]. My name is [Your Name], and I'm excited to be joining as [Your Position]. A little about me: [Provide a brief introduction to your background and experience relevant to the job position, such as your previous work experiences and education]. I'm looking forward to working with all of you to achieve our goals and deliver exceptional work to our clients. If you have any questions or have great first-day advice, please feel free to reach out to me. I'm also interested in getting to know each of you on a personal level, so please don't hesitate to stop by and say hello! Thank you for your time. Super excited to be a part of this team. Best regards, [Your Name]

b. New employee introduction/welcome email template

Goal : To introduce a new employee to the team

Why it works : Highlighting the achievements of a new employee in an introduction email is a great way to help them make a good first impression as well as extend a warm welcome to them. 

Subject: Welcome [New Employee Name] to the [Company Name] team! Hey there, [Team]! I'm beyond excited to introduce you to the newest member of our team, [New Employee Name]! They're joining us as [Position/Job Title], and I have to say, we hit the jackpot with this one. [New Employee Name] brings a ton of [relevant experience/background], and we're thrilled to have them join our crew. I think they're going to fit in perfectly with our team culture, and I can't wait for you all to get to know them better. Please join me in giving [New Employee Name] a warm welcome to the team! We're lucky to have them. Cheers, [Your Name]
Recommended reading: 21 message templates to welcome new employees to the team

Congratulations, you now have an arsenal of foolproof email introduction templates for all your business needs. Whether you're introducing a new employee, reaching out to potential customers, or connecting with new partners, these templates will help you make a lasting impression and win new business. Remember, the key to a successful introduction email is to be friendly, personalized, and engaging. Use these templates as a starting point and tweak them to fit your unique voice and style. 

My last tip to go forth and conquer that inbox? Automating your introduction emails by letting a text expander do all the (repetitive) work for you!

Auto-write your introduction emails in a snap with OSlash text expander

A text expander like OSlash can serve as an indispensable tool when you want to save time and effort on introduction emails.

Instead of having to type the text of your entire email from scratch, all you’ve to do with a text expander at your disposal, is type out a shortcut such as o/intro . As soon as you do that, the text expander will fetch the pre-saved text associated with the shortcut and auto-write (or insert) it for you wherever you want.

With OSlash , you can create and store text templates for your most common introduction emails, including all the essential ingredients like subject lines, opening lines, body copy, and closing lines. 

What’s more? It’s possible to leave placeholders aka variables for dynamic fields such as names of people, companies, products and services etc. while saving your templates with OSlash.

(Of course you can save all the templates from this article into OSlash and reduce your manual effort further, too!). This not only saves you time but also ensures consistency and accuracy in your messaging.

The best part? It’s ridiculously simple (and totally free) to get started.

Try out OSlash text expander for free today!

Ready to integrate ai, latest blog posts.

business presentation email template

The transformative power of AI cybersecurity

Join us in a critical examination of AI cyber security. This blog outlines what AI is about in cyber security, its multi-dimensional benefits, and real-life implementation situations.

Applications and examples of AI in product development

AI can be used for product development in multiple ways, such as automating tasks and testing prototypes. Learn more about AI in this space with use cases and examples.

business presentation email template

Sunsetting OSlash: Our decision to cease operations (and what’s next)

After an exhilarating three-year journey building OSlash, we have made the difficult decision to wind the business down. But you can continue using your OSlash shortcuts. Here's how. Here's how you can continue using OSlash shortcuts

business presentation email template


  1. How to Use PowerPoint Template Designs to Enhance Your Presentations

    PowerPoint presentations have become a staple in the business world, and the design of your slides can greatly impact the effectiveness of your message. One way to level up your presentation game is by using PowerPoint template designs.

  2. Create Professional Presentations with Free Editable Chart Templates

    In the world of presentations, visual aids play a crucial role in conveying information effectively. Whether you’re a student, a business professional, or a teacher, having access to visually appealing and customizable chart templates can m...

  3. How to Find the Best Free PPT Templates for Your Next Presentation

    Are you in search of the perfect PowerPoint template for your next presentation? Look no further. In this article, we will guide you through the process of finding the best free PPT templates that will make your presentation stand out.

  4. Business Introduction Email Samples & Templates

    I would like to introduce you to [party A's name], [party A's position] at [party A's company]. [party A's company] specializes in [brief description of party

  5. 15 Introduction Email Templates That Work Like A Charm

    Welcome to (company)! I am (your name), and I will be your (role to your client). We've got many exciting things going on at

  6. 15 Business Introduction Email Templates

    Business introduction emails are an effective way to start conversations with potential leads, referral partners, and customers.

  7. How to write a business introduction email template

    Here's a template for a business introduction email: Hello [recipient's name], My name is [Your name] from [Company's Name]. [Introduce the

  8. Top email samples for business introduction and best practices

    What a business introduction email should include: · Attention-getting subject line · A greeting · Your name and the name of the organization you

  9. Effective Business Introduction Email Templates for 2023

    Introduction Email About Company to Client · Start by crafting a compelling subject line that will grab recipients' attention. · Write a brief but

  10. Best Business Introduction Email Templates That Work ...

    I'm delighted to introduce [person's name] as your new account manager. He has been in the [industry] for many years and is available to help

  11. 23 Professional Email Templates for Business Success

    Dear [name], You are probably very busy, I totally understand that! I'm writing to follow up on my latest email. I still haven

  12. Introduction Email Templates for Business

    I would like to discuss with you the way we've been introducing the innovations in [industry] with our [expertise]. [Organization] is one of the

  13. 23 Sales Email Templates With 60% or Higher Open Rates [+ Bonus

    Are you free in the next few days for a call to discuss [prospect company's] strategy for [business area]?. Best,. [Your name]. send-now-hubspot

  14. 13 foolproof introduction email templates for every use-case

    Subject: Excited to connect with you, [Name]! Hey [Name], I'm thrilled to receive your inquiry about [Company/Product Name]! My name is [